Nonprofit Tech for Good

FEBRUARY 23, 2021

Topic we’ll discuss include: Why video engagement is key and how to measure it. Which social media platforms are the most important for nonprofit video. Which emotions trigger viewers’ impulse to share and comment. Which video content types are most engaging.

Video 345

Video Create Free Nonprofit 345

Nonprofit Tech for Good

APRIL 21, 2022

It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 2) Give social media shoutouts. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Nothing feels better than that.

Donation 354

Donation Donor Impact Nonprofit 354

Fast Company Tech

APRIL 14, 2025

Why Tourists Are Drawn to the Mauritania Railway Although the Iron Ore Train includes a designated passenger car , the social media trend focuses on riding atop the loaded iron ore carspromoted online as a daring travel adventure. The train offers no safety measures for those riding atop the ore cars.

Mauritania 100

Mauritania Training Train Influence 100

Nonprofit Tech for Good

FEBRUARY 17, 2022

How are you measuring your success? The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

Fundraising 354

Fundraising Tips Management Nonprofit 354

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It’s not enough to say ‘I want to use social media for fundraising’.

Fundraising 280

Fundraising Social Social Media Channel 280

sgEngage

MARCH 15, 2024

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 114

Measure Help Analysis Metrics 114

Allegiance Group

APRIL 14, 2025

For many in public media, budget season is upon us. Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Factor in likely increases for postage rates and digital media. Your budget is a roadmap for the year ahead.

Public 52

Public Media Channel Mail 52

Qgiv

JULY 27, 2021

Julia Campbell has been helping nonprofits make the most of their social media presences for years. She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media.

Social Media 138

Social Media Media Social Tips 138

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. How to Measure: Evaluate cost per dollar raised, donor acquisition costs, and conversion rates.

Professional 97

Professional Fund Model Build 97

Candid

NOVEMBER 5, 2024

For example, a telecom company might donate public service announcements or media airtime, while an internet service provider could donate complimentary Wi-Fi access or cybersecurity services. However, only 20% measure societal outcomes of their volunteer programs.

Nonprofit 111

Nonprofit Volunteer Survey Community 111

Blue Avocado

SEPTEMBER 10, 2024

We recently asked the Blue Avocado community, “How does your nonprofit measure success?” Here’s a summary of some of the best answers we received: A Strong Staff Supports a Strong Mission We measure success through employee feedback and the experiences of those we support.

Measure 89

Measure Nonprofit Survey Community 89

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. Return on Ad Spend (ROAS) measures ROI. He helps organizations identify specific, measurable objectives and reach them using data-driven digital communications.

Facebook 256

Facebook Fundraising ROI Metrics 256

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. They can create these assets and help refine your media buy and distribution. Measure, measure, measure.

Campaign 260

Campaign Giving Nonprofit Google 260

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 312

Digital Strategy Create Guide 312

Candid

OCTOBER 16, 2024

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 98

Fundraising Nonprofit Grant Language 98

Fast Company Tech

MARCH 31, 2025

Measure Professionalism Personality is what’s going to get you the job, but you need a high level of professionalism, says Levine. Different roles will measure professionalism in different ways. In addition to talking to previous employers, Low-Kramen looks at candidates social media platforms for clues.

Celebrate 82

Celebrate Interview Professional Social Media 82

Nonprofit Tech for Good

SEPTEMBER 19, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. It’s a good idea to be strategic, with the use of a content plan to schedule the content of your #GivingTuesday campaign in advance and what metrics you’ll be measuring to determine whether your campaign was successful.

Storytelling 271

Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

JULY 5, 2020

In this article we’ll discuss video engagement for social media, what it is and why it’s important. Video engagement on social media is the measurable action that viewers take after watching. If you do that, you’ve told your story in the most engaging way possible, and you’ve set your video up for social media success.

Video 321

Video Share Social Nonprofit 321

CauseVox

JANUARY 20, 2025

Most nonprofits and charities measure donor retention year over year. Was it because they saw their friends peer-to-peer fundraising post on social media? They can come through any channel: email, direct mail, social media. A great place to start is by calculating your own donor retention from last year.

Retention 115

Retention Donor Strategy Social Media 115

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? Here is how you can craft a road map to social media success.

Social Media 98

Social Media Strategy Media Data 98

Nonprofit Tech for Good

APRIL 23, 2019

Can donor behavior such as opens, clicks, donations, volunteer hours, social media post alter subsequent communications? Donors can have a bigger impact depending on their profiles – they might be a giver (making a financial contribution), some donors are better targeted to be an advocate on social media.

Nonprofit 263

Nonprofit Donor Social Media Causes 263

TechSpot

SEPTEMBER 5, 2023

The media holding company is the largest US newspaper publisher as measured by total daily circulation, as it owns USA Today and many local newspapers in Florida, Tennessee, Kentucky, Arizona, New. Gannett was recently at the center of yet another case of bad journalism powered by a generative AI algorithm. Read Entire Article

Kentucky 100

Kentucky Tennessee Media Arizona 100

sgEngage

JANUARY 28, 2025

Pro Tip: Encourage volunteers to post first hand stories on social media using a branded hashtag. Multi-Channel Consistency Chances are, your nonprofit engages on several platforms: social media, email newsletters, maybe even podcasts. Social Media Growth: Are you seeing higher engagement, shares, and new followers over time?

Nonprofit 88

Nonprofit Volunteer Social Media Websites 88

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Examples: email, social-media, paid-ads, partners.

Donor 317

Donor Campaign Nonprofit Facebook 317

.orgSource

JULY 25, 2023

podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Social media. Social media can be a great way to gather information about your company’s reputation and how your customers perceive your brand. Your competitors.

Marketing 221

Marketing Team Build Social Media 221

Association Analytics

AUGUST 7, 2024

At the same time, it can be a real challenge for association staff to translate them into something measurable. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. ” It’s helpful to break these high-level goals down into measurable components.

Associations 169

Associations Track Report Metrics 169

Bloomerang

DECEMBER 18, 2024

For nonprofit professionals serving rural communities, building strong donor relationships starts with clear communication about local needs and measurable outcomes. Social media campaigns connect local needs with supporters beyond municipal boundaries, while virtual events make participation possible for donors across wide service areas.

Homeless 105

Homeless Support Build Strategy 105

Fast Company Tech

APRIL 1, 2025

Disruptive protests may be unpopular, but they are effective at attracting media attention and public awareness. As many studies suggest, the more illogical or disruptive a protest, the more media coverage it receivesdespite coverage not necessarily translating into more donations and support.

Public 95

Public Change Attention Action 95

Nonprofit Tech for Good

JULY 20, 2022

added the ability to interact with and produce content, making activities such as social media, online banking, and shopping possible. Accepting cryptocurrencies or using sophisticated security measures for your donor database means the organization is on its way to using Web3.

Attention 355

Attention Nonprofit Avatar Virtual 355

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Staff the organization’s social media account inboxes and repeat the above. Write emails, letters, postcards, or social media posts with requests for support with a direct link to a way to give.

Fundraising 359

Fundraising Donation Donor Social Media 359

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

Social Media 95

Social Media Images Media Video 95

Get Fully Funded

JULY 23, 2023

Using social media for fundraising isn’t a new strategy. But social media is only a tool. You need to create a social media plan and strategy that uses the right platforms in the right way to make the right Asks to the right audiences. Which Social Media Platforms Should You Be On? Almost everyone is on Facebook.

Social Media 98

Social Media Media Social Fundraising 98

Nonprofit Tech for Good

MAY 25, 2024

Marketing automation can help you with: Broad, audience-building efforts (think: scheduling social media posts) Steady engagement tactics (think: sending out your weekly newsletter) Workflows that target visitors who complete certain actions (think: sharing a viewbook when someone fills out a form) And a whole lot more.

Marketing 239

Marketing Fundraising Nonprofit Social Media 239

Nonprofit Tech for Good

AUGUST 21, 2021

This metric in mind, monthly donors know the measure of their impact when they check the box to make their donation monthly. Water.org on Social Media. The amount of their monthly contribution is informed by Water.org’s cost to create change for one person in need. Why monthly giving matters. Facebook.com/water. Instagram.com/water.

Donor 334

Donor Difference Community Profit 334

The Fundraising Authority

NOVEMBER 23, 2020

The same thing applies to sending e-mails, social media messages and direct mail for #GivingTuesday. How sure are you that your e-mail or social media campaign is going to be able to cut through the clutter? Sure, you may raise some extra money that day by sending out an e-mail, but that’s not the measure of success.

Profit 190

Profit Social Media Mail Fundraising 190

Pamela Grow

FEBRUARY 11, 2025

These touchpoints dont have to be elaborate a heartfelt email or social media post can go a long way. By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement. Offer opportunities for them to stay involved in ways that align with their interests and capacities.

Relationship 59

Relationship Donor Metrics Fundraising 59

Whole Whale

DECEMBER 19, 2024

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Feel free to *borrow* because we can’t work with everyone. Whole Whale spends a lot of time on getting this first step right because the cost of getting it wrong is so high… 1.

Metrics 52

Metrics Marketing Social Media Analytics 52