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Drive Extraordinary Outcomes Through Lifecycle-Forward Measurement

NonProfit PRO

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298
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How to Stretch Impact Measurement Dollars

NonProfit PRO

Impact measurement is mission-critical. Thankfully, regardless of how small the budget, there is a lot that organizations can do to maximize their impact measurement dollars. After all, it is essentially an assessment of whether or how well an organization is living up to its mission.

Measure 279
professionals

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5 Fundraising Measurement Mistakes to Avoid in 2024

NonProfit PRO

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Measure 264
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How to Measure Engagement in 2022 (And Why It’s So Important)

Association TV

Why measure engagement in 2022? Digital engagement is the direct line into your audience’s unfiltered and unbiased opinion. Okay, so why would you want an unfiltered and unbiased opinion? Because this helps you understand what your audience loves about you, and what they don’t like so much.

Measure 257
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How Do You Measure The Value of Your Association's Products?

Association Analytics

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content.

Product 282
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Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking

NonProfit PRO

While KPIs represent a valuable opportunity, it’s important that you select the right ones to track for your unique organization, especially since there are so many possibilities.

Track 290
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Outcome Metrics– Measuring What Matters in the Nonprofit World

NonProfit PRO

Examine how modern technology continues to shift finance from a “scorekeeper” role to a “value driver” role. Finance teams will lead the way in sustaining funding, strengthening stewardship, and maximizing impact.

Metrics 246