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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Elevate Your Email Marketing: Use Salesforce data to personalize email content based on past giving, interests, and engagement history.

Personal 295
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A Deep Dive with CMAA: Getting the Most From All Your System Data

Association Analytics

As associations grow, so does their need for better technology and systems to help them operate. This has been especially true for the Construction Managemen.

System 321
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Email #1 ? Email #2 ?

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Customer Experience Plays Marketing as a Long Game

.orgSource

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Digital transformation allows organizations to aggregate information across systems. The system provides a real-time engagement score for each of its 175,000 customers.

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Outdated Technology and Manual Processes In todays digital-first world, outdated systems and manual processes are often the first red flags. Slow or Inflexible Technology : Are your current systems slow, crash-prone, or difficult to update? Here are three signs to watch for and tips on how to turn things around.