NonProfit PRO

NOVEMBER 27, 2023

In line with campaigns throughout the year, end-of-year marketing campaigns should focus on an organization’s mission and stay true to its branding. Here are some things to keep in mind as you develop your year-end fundraising marketing strategy.

Marketing 299

Marketing Fundraising Campaign Mind 299

Nonprofit Tech for Good

AUGUST 7, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good are tentatively scheduled for March 2025, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in July and August 2024.

Social Media 282

Social Media Marketing Media Social 282

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. Look for gaps in your current multichannel strategy. Let’s get started!

Marketing 96

Marketing Strategy Channel Rate 96

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! Having a fast-loading website is essential for a successful SEO strategy.

Digital 350

Digital Marketing Tools Resource 350

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

Nonprofit Tech for Good

MARCH 25, 2023

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good starts June 28, but if you would like to earn the certificate now — you can request the notes and recordings from the last series presented in January and February 2023.

Social Media 297

Social Media Marketing Media Social 297

Nonprofits Source

OCTOBER 7, 2024

As a small business owner, you know that marketing is crucial to keeping your business afloat. To effectively reach and retain customers , your business needs a robust plan incorporating marketing best practices. In this guide, we’ll discuss four top strategies for promoting your small business. Use multiple marketing channels.

Business 52

Business Marketing Strategy Channel 52

Wild Apricot

JUNE 20, 2024

Digital marketing if key for your nonprofit to get others to hear about your mission and goals. In this guide you'll learn everything A-Z about nonprofit digital marketing strategies and how to build your own.

Digital 165

Digital Marketing Guide Nonprofit 165

Nonprofit Tech for Good

MAY 6, 2023

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts August 23, but if you would like to earn the certificate now — you can purchase the notes and recordings from the last series presented in March, April and May 2023.

Digital 274

Digital Marketing Fundraising Social Media 274

NonProfit PRO

SEPTEMBER 21, 2022

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. Here are five advantages of this strategy. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor.

Marketing 278

Marketing Organization Channel Interaction 278

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 207

Marketing Fundraising Test Nonprofit 207

NonProfit PRO

AUGUST 15, 2022

However, to enjoy these benefits, you must create a strategy that considers the unique features and qualities of this platform. Read on for seven best practices to adopt to market on Twitter successfully. Twitter offers countless benefits for nonprofits.

Twitter 278

Twitter Practice Marketing Adopt 278

Nonprofit Tech for Good

FEBRUARY 23, 2024

The next series of webinars required to earn a Certificate in Social Media Marketing & Fundraising from Nonprofit Tech for Good start Jul7 10, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in January and February 2024.

Social Media 247

Social Media Marketing Program Media 247

NonProfit PRO

NOVEMBER 17, 2023

When it comes to marketing, nonprofits constantly have to balance broad outreach with limited resources. In this guide, I’ll discuss four focus areas of your Google Ad Grants strategy. One way to accomplish this is by leveraging Google Ad Grants.

Grant 290

Grant Google Strategy Create 290

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement.

Campaign 59

Campaign Marketing Strategy Tampa 59

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

Lesson 304

Lesson Marketing Amazon Channel 304

Nonprofit Tech for Good

AUGUST 9, 2023

The Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for nonprofits. Your certificate will be emailed within 3-4 business days.

Social Media 236

Social Media Marketing Media Social 236

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Marketing 119

Marketing Strategy Guide Sponsor 119

NonProfit PRO

JUNE 3, 2022

With inflation at its highest level in decades, the interactive dashboard provides business leaders and marketers with critical consumer insights to help influence key marketing and business decisions. Merkle announced the launch of its Inflation Resilience Dashboard.

Business 246

Business Marketing Support Influence 246

NonProfit PRO

SEPTEMBER 22, 2021

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort.

Digital 266

Digital Marketing Content Strategy 266

NonProfit PRO

JUNE 5, 2023

Effectively incorporating capital campaigns into your general marketing campaigns can inspire donors to contribute not only to specific projects but also to the overall mission of your organization. Let’s explore strategies to integrate this approach into your fundraising.

Integration 278

Integration Campaign Marketing Fundraising 278

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Content 203

Content Practice Marketing Spam 203

Nonprofits Source

JULY 2, 2024

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

Marketing 52

Marketing Strategy Registration Channel 52

Nonprofit Tech for Good

NOVEMBER 27, 2023

Customized for small nonprofits with limited time and financial resources, the 2024 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit.

Social Media 221

Social Media Marketing Media PDF 221

NonProfit PRO

OCTOBER 19, 2023

What do marketing and fundraising leaders need to know about the cloud? The cloud powers many of today’s most vital fundraising and marketing tools and strategies, yet 96% of nonprofit leaders self-identify as being at the beginning of their cloud journey. Simply put, a lot! Ready to find out where your organization falls?

Marketing 242

Marketing Fundraising Strategy Tools 242

NonProfit PRO

AUGUST 10, 2023

The year's top Nonprofit Marketing Event is virtual and FREE. Redefine your strategies and leave a mark in the nonprofit world. Exciting news! Dive in from home and connect, learn, and innovate like never before. It's more than an event; it's a movement. Spaces are filling fast, and the energy is contagious. Don't wait!

Marketing 245

Marketing Virtual Nonprofit News 245

NonProfit PRO

APRIL 19, 2022

In this edition, we take on nonprofit branding and marketing, and highlight the critical elements that all nonprofits need to know now. Expensive design, strategy, and marketing are no longer the norm. To learn more, check out the advice of the experts featured in this month's ZGIVE INSIDER magazine.

Marketing 278

Marketing Tips Voice Advice 278

Nonprofit Tech for Good

DECEMBER 4, 2023

Date: Wednesday, January 24, 2024 Time: 1 pm ET / 10 am PT (2 hours) Cost: $30 (USD) Presented by: Heather Mansfield , Founder of Nonprofit Tech for Good Customized for small nonprofits with limited time and financial resources, this two-hour webinar demonstrates how to create and maintain a successful social media strategy.

Social Media 198

Social Media Strategy Media Social 198

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

Personal 328

Personal email Strategy Nonprofit 328

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. Social media started as a community building and storytelling tool, then evolved into hyper-focused marketing and advertising tool, and will now will revolve back to its roots.

Trend 242

Trend Marketing Digital Fundraising 242

Association Analytics

SEPTEMBER 17, 2024

The post Embracing Data Analytics to Reinvent Your Content Marketing appeared first on Association Analytics.

Analytics 169

Analytics Content Data Marketing 169

NonProfit PRO

FEBRUARY 2, 2022

In 2022, nonprofits need to leverage online marketing tools and strategies to spread the word about their events. This fundraising event marketing guide is filled with tips, tricks, and ideas on how to use social media to promote your next event and convert followers to engaged attendees.

Marketing 263

Marketing Learning Learning Tool Social Media 263

Association TV

JANUARY 4, 2022

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. But the concept of meal planning and shopping for groceries is the same as making an awesome content marketing strategy. Check it out. Step 1: plan your menu.

Content 288

Content Marketing Calendar Interview 288

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

DECEMBER 18, 2023

With a focus on LinkedIn, Facebook, Instagram, and Threads for nonprofits, attendees of this two-hour webinar will learn how to integrate content marketing into their social media strategy and current best practices to increase engagement on social media. Please Note: This webinar will be recorded.

Social Media 158

Social Media Content Marketing Media 158

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

Application 276

Application Marketing Nonprofit Evaluation 276

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

Strategy 259

Strategy Donor Channel Attention 259