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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson 307
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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 238
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Why we should ditch the ‘affiliate’ in affiliate marketing

The Next Web

One of the biggest problems plaguing affiliate marketing today is that the industry attracts two very different types of clientele. In order to maintain professionalism and success, the affiliate marketing industry must focus on engaging with quality businesses, shaking its seedy past and losing that problematic name.

Marketing 151
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Demystifying Artificial Intelligence for Nonprofits: Why You Should Care About AI Right Now, Not Later

Nonprofit Tech for Good

By Michelle Kocin , Digital Marketing Manager at SylogistMission – a donor management, fundraising, and volunteer management platform built for nonprofits and NGOs in the Microsoft Dataverse. It gives you ready-to-use slide templates based on the content you’re laying out.

Nonprofit 291
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5 Digital Fundraising Trends to Watch for in 2019

Nonprofit Tech for Good

As we slide toward the end of 2018, there are five broader digital trends that we see affecting non-profits next year. 1) Marketing Automation/Giving Automation. The reality is that nonprofits must keep up with changing donor expectations or they will be left behind… along with the communities they aim to serve.

Trend 279
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TechCrunch+ roundup: Finding product-market fit, pitch deck teardown, getting into YC

TechCrunch

Earlier this month at TechCrunch Early Stage, I talked to Frederique Dame, an investing partner at GV, about product-market fit. Great day at @TechCrunch Early Stage talking with @YourProtagonist about how founders can find product-market fit! GV’s Frederique Dame on product-market fit: ‘You have one chance at a good experience’.

Product 84
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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market. So is listening deeply to the market and using MVPs to recalibrate. The goal is to get one or more executives to sponsor the initiative.