.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Marketing 221

Marketing Team Build Social Media 221

TechSpot

NOVEMBER 13, 2023

The report comes from StatCounter, which suggests Bing remains the second-most popular search engine with a 6.89 percent market share, while Yahoo, DuckDuckGo, Yandex, and AOL languish at the bottom. percent market share in October 2023, while Bing. The situation is even more skewed globally, with Google commanding a 91.55

Search 120

Search Share Google Marketing 120

The NonProfit Times

DECEMBER 9, 2024

Sponsored White Paper By Adva Priso Chief Strategy Officer Moore Digital Organic web traffic from search could be halved by 2028, with a massive impact on nonprofit marketers, according to research and strategy firm Gartner. This year, almost 60% of Google searches ended this way. Whats a nonprofit marketer to do?

Search 52

Search Strategy Change Homeless 52

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Community 323

Community Digital Build Social Media 323

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JULY 18, 2023

Topics include: An Introduction to Google Search Ads and how they can help your nonprofit An introduction to the Google Ad Grant and how to sign up An exploration of Google Search Ads and how they work How to create your first Google Ads campaign << Register Now >> Please Note: This webinar will be recorded.

Google 168

Google Search Grant Program 168

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Nonprofit Tech for Good

MARCH 29, 2021

SEO (search engine optimization) refers to the process that makes it easier to help users find your website with a quick internet search. The better your SEO, the higher your website will appear in, say, Google’s search results, which means more visibility and more traffic to your website. Your webmaster can help with this.

Tips 336

Tips Nonprofit Search Websites 336

Nonprofit Tech for Good

OCTOBER 12, 2022

The websites listed below can help your nonprofit search and apply for grant funding. Grant Gopher is a simple and powerful grant research database that nonprofits can search by state, county, program, and keywords. Grants.gov enables grant seekers to search for federal grants offered by the U.S. in 2021 to $90.88 Government.

Grant 332

Grant Research Tools Nonprofit 332

TechCrunch

NOVEMBER 28, 2023

Research delving into a less visible component of Google’s search ads business — a network of third party sites called Google Search Partners (also known as the GSP network or SPN) — has documented scores of instances of Google search ads being served on non-Google websites that the media buyers paying for the marketing campaigns (..)

Search 121

Search Google Network Research 121

NonProfit PRO

AUGUST 24, 2022

While economic health can be unpredictable, there are tactics you can employ to help ensure your organization operates efficiently and effectively through uncertainty.

Donation 290

Donation Digital Marketing Effective 290

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 31, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 9) 37% actively implement a year-round search engine optimization (SEO) strategy. Of those, 9% include voice search. 6% use Wix.

Websites 363

Websites Stats Data Nonprofit 363

Nonprofit Tech for Good

NOVEMBER 26, 2024

Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. If it is not installed on your website, this tutorial provides set up instructions. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO.

Websites 258

Websites Tips Nonprofit Plugin 258

TechSpot

DECEMBER 25, 2024

Google is proposing to modify its agreements with Apple and other partners regarding default search engine settings on new devices. ruling that found the tech giant unlawfully dominating the online search market. This comes in response to a recent U.S. Read Entire Article

Proposal 119

Proposal Search Google Tech 119

Nonprofit Tech for Good

MAY 14, 2023

Bing ‘s market share compared to Google Search is small, but that could change in the near future. A lawsuit against Google is moving through the federal courts alleging that Google has monopolized the online advertising market by acquiring its competitors and forcing businesses and nonprofits to use its products and services.

Tools 258

Tools Nonprofit Grant Websites 258

TechSpot

AUGUST 6, 2024

A US judge has ruled that Google's massive payments to various tech companies in exchange for favoring its search engine constitute an illegal monopoly. The company was determined to have exploited its market dominance to gain an unfair advantage over the competition. Read Entire Article

Search 113

Search Google Tech Marketing 113

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Knowing basic HTML is a must-have skill for digital marketers and fundraisers. Websites & Email. Hotjar :: hotjar.com.

Tools 343

Tools Resource Free Nonprofit 343

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

Social Media 333

Social Media Media Social Nonprofit 333

Nonprofit Tech for Good

FEBRUARY 13, 2023

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity cannot be ignored in 2023.

Practice 350

Practice Nonprofit Spam Social Media 350

Charity Village

MAY 2, 2024

Tip: Be detailed and patient with your search, and you’ll find what you’re looking for. Check out [link] […] The post How nonprofits can save money on marketing appeared first on CharityVillage. Here are sites where you can download incredible royalty-free stock and videos, for free!

Money 113

Money Marketing Nonprofit Search 113

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Second, search engines are consistently searching the web to index fresh content.

Practice 353

Practice Nonprofit Social Media Newsletter 353

Nonprofit Tech for Good

JUNE 29, 2021

List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Knowing basic HTML is a must-have skill for online marketers. Ideal for small nonprofits with limited funds for digital marketing.

Tools 348

Tools Resource Free Nonprofit 348

The MatrixFiles

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Where are the friction points? Keep tweaking.

Generation 264

Generation Registration Associations Track 264

Nonprofit Tech for Good

FEBRUARY 22, 2021

By Emily Friedrichs of Elevation – a digital agency that s pecializes in Google Ad Grant management and exclusively serves nonprofit’s digital marketing and design needs. They used the grant to help more than 1,000 people searching for food find resources: an admirable contribution to the community-wide effort. .

Grant 328

Grant Google Online Hints 328

Wild Apricot

AUGUST 13, 2021

After searching around, he narrowed his options down to two. One day, Marco—who works in the nonprofit sector—needed a new reusable water bottle. One was recycled plastic, decently priced, and had great reviews. The other was similar, but.

Causes 148

Causes Nonprofit Marketing Search 148

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. To help your nonprofit understand which marketing metrics matter and why, this guide will explore four basic advertising key performance indicators. Why does it matter?

Metrics 118

Metrics Analytics Marketing Nonprofit 118

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

Nonprofit 244

Nonprofit St. Louis Search Social Media 244

sgEngage

JANUARY 23, 2025

The Google Ad Grants program provides qualifying nonprofits with $10,000 per month in in-kind advertising to promote their offerings and insights on Google Search. While this funding can significantly amplify an organizations digital presence, it comes with specific guidelines: Ads must target text-based search campaigns.

Grant 102

Grant Impact Google Nonprofit 102

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Negative Keywords which exclude some searches from seeing your ads if they are not relevant.

Grant 345

Grant Google Nonprofit Guide 345

Nonprofit Tech for Good

JANUARY 19, 2024

Search Engine Optimization. It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. But you can change that.

Action 261

Action Tips Practice Nonprofit 261

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. How many people are searching for the topics that your organization deals with? .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

JULY 4, 2023

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the website statistics listed below can guide your nonprofit in creating and maintaining a website that maximizes the user experience and fundraising success. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website.

Statistics 246

Statistics Websites Nonprofit Benchmark 246

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 110

Research Impact Tips Marketing 110

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361