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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. This sounds obvious, but it’s surprising how frequently choices are made for less objective reasons. A chatbot, like all marketing collateral, is an extension of your brand.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. page speed, structured data, or inbound links).

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Need a copy editor? Look in the mirror

M+R

I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. Q: How does it sound? Repetitive structure. Is the call to action clear?

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Hiring A Google Grants Manager: A Guide & 9 Agencies

Nonprofits Source

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Claiming 92.58% of search engine market share worldwide , Google is the world’s most popular search engine, so you’re missing out if you haven’t already joined the program.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

It is the main reason why so many nonprofits like yours looking to improve their digital marketing are turning to video. It follows a basic, yet effective structure – First, getting into the particulars of the issue and then portraying your solution. But if it sounds like a lot, don’t be discouraged! It just works. Your mission.

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Safety First: How to Mitigate Risk at In-Person Events

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Sound familiar? Keep in mind that some venues may not allow you to stake anything into the ground or even tie things to existing structures. If the event is rain or shine, be sure to market that to potential guests. If you sound stressed, others will follow suit. Adventure time: Start by visualizing your event.

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

Marketing can feel like an uphill battle. But, the truth is marketing for nonprofits doesn’t have to be an insurmountable challenge. 5 years ago, marketers could post 500-word articles to rank #1 for the most competitive keywords. Related Article: 39 Content Marketing Trends You Need To Know (Infographic).