The MatrixFiles

MAY 8, 2025

Heres what that looks like: Know Your Tech Ecosystem Understand what systems you have: AMS, CMS, LMS, community platform, event platforms, financial systems, marketing automation, etc. Know how your CRM drives marketing efforts and personalized member experiences. Request ROI analyses : How much revenue does the AMS support?

Associations

The Verge

JULY 7, 2025

A lot of that philosophy, which was developed in the late 2000s for markets like vacuum cleaners and blenders, is now being applied to everything from slushy machines and pizza ovens to LED face masks. Mark and I also spent a good deal of time at the end talking about marketing. Great, really happy to be here. Why have the two brands?

Product

Greater Giving

DECEMBER 19, 2024

While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach. With a data-backed strategy, you wont have to guess which website marketing tactics will appeal best to your audience. The same goes for your nonprofits donors.

Websites

Gyrus

SEPTEMBER 27, 2024

Trends in Learning and Development in 2024 GyrusAim LMS GyrusAim LMS - In 2024, learning and development trends stand at a critical intersection of rapid technological advancement and evolving workforce demands. Top 3 Emerging Technologies in Learning and Development Trends 1.

Trend

Qgiv

DECEMBER 10, 2024

According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give. High return on investment (ROI): Studies have shown that direct mail campaigns can achieve a return on investment of up to 112%.

Template

Gyrus

JULY 12, 2024

Demonstrate Training Impact Learning Management Systems provide comprehensive reporting and analytics tools that enable organizations to assess the effectiveness of training programs and demonstrate Return on Investment (ROI). ROI of Training Return on Investment (ROI) helps assess the value of training initiatives.

Learning Management

Fast Company Tech

JUNE 12, 2025

– Dedicated Innovation Committees: A growing number of boards are creating specialized committees that bring together technical expertise, market insight, and financial discipline, and are tasked with overseeing R&D road maps, digital transformation, and emerging opportunities.

Metrics

Fast Company Tech

MARCH 13, 2025

Several founders here told me that unlike in 2023 and 2024, buyers are now focused squarely on ROI. These agents will take on much of the day-to-day work: compiling research, writing proposals, building marketing campaigns. Want exclusive reporting and trend analysis on technology, business innovation, future of work, and design?

Model

Cloud 4 Good

JUNE 13, 2025

The Cloud for Good team at Connections had an opportunity to learn about Salesforce’s bold vision of agentic marketing, as well as the latest and greatest marketing innovations and news. Below, we’ve highlighted the most exciting marketing announcements at Connections 2025.

Marketing

Byte Technology

JULY 31, 2024

Email marketing remains one of the most effective ways to reach and engage with your audience. With a well-crafted email marketing strategy, businesses can nurture leads, drive conversions, and build lasting relationships with customers. Analyze the results to identify trends and make data-driven decisions.

email

CIO Dive

JULY 21, 2025

Business growth : Shorter time-to-market for internal tools, faster infrastructure provisioning to support new product launches, and improved uptime that enables more customer transactions. ROI on IT initiatives. As Brad Rumph, Field CTO at Tines, puts it: “The real measure of success for IT lies in its ROI on initiatives.

Metrics

Qgiv

JANUARY 8, 2025

Most profitable school fundraising ideas Driving a high return on investment (ROI) with your fundraising efforts is crucial to earning money for your school while staying on budget. Here are our favorite ideas for the most profitable school fundraising campaigns that drive a high ROI: 1.

Fun

VentureBeat

JUNE 10, 2025

VentureBeat is seeing the trend accelerating, especially in cybersecurity startups that are bringing a new level of intensity to turning roadmaps into revenue-producing products. It’s very rational that by around 2028, a very big market will be allocated to AI compliance.” Subscribe Now Read our Privacy Policy Thanks for subscribing.

Open Source

ZDnet

JULY 17, 2025

Microsoft and Google deployed a similar marketing strategy when they integrated their proprietary AI models into their workplace productivity platforms (Microsoft Office 365 and Google Workplace, respectively). Meanwhile, OpenAI is reportedly  working on a similar AI–powered software for businesses.

Summary

Byte Technology

JUNE 19, 2024

Get an entire marketing team for a fraction of the cost of a single employee. You need every advantage to stay ahead of your competition and marketing is a critical element in doing just that. Unfortunately, there’s not enough time in the day for you to grow your business and effectively manage all of your marketing channels.

Marketing

VentureBeat

JUNE 27, 2025

Vilk’s background couldn’t be more different from traditional retail leadership: A decade at eBay and PayPal where she served as CMO, experience running small business marketing at Meta with “200 million businesses” and being among “the first digital marketers, ever.” Every penny is watched in retail. An error occured.

ROI

VentureBeat

JUNE 14, 2025

Market reverberations Why does all of this matter? Stock market aside, DeepSeek’s emergence has triggered substantive strategic shifts among industry leaders. Beyond model training Another significant trend accelerated by DeepSeek is the shift toward “test-time compute” (TTC). Case in point: OpenAI. An error occured.

Train

Nonprofit Tech for Good

MAY 14, 2025

This is the second post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. The good news is that modern design trends for mobile email are also compatible with desktop email. BCC is an absolute worst practice, please don’t do it.

email

Fast Company Tech

JULY 5, 2025

In today’s volatile environment, businesses can no longer afford to wait and react; they must anticipate and move faster than the market to stay ahead. Imagine a world where a forecasting model not only reacts to past trends but also continuously learns from new data, anticipates market shifts, and updates projections in real time.

Environment

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

Trend

CIO Dive

JUNE 20, 2025

Customer experience, ROI and competitive advantage are the top three success metrics enterprises track. Excluding companies at the forefront of AI adoption, around 2 in 5 businesses are still piloting AI agents, and nearly 30% are waiting to see how the market evolves, according to the Rackspace report. By Lindsey Wilkinson • Feb.

Project

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Trend

ZDnet

JULY 22, 2025

" Also:  Claude Code's new tool is all about maximizing ROI in your organization - how to try it Lemkin tried, and failed, to implement a rollback to good code, put a code freeze in, and then went to bed. The next day was the biggest roller coaster yet.

Story

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Social media.

Marketing

Nonprofit Tech for Good

JUNE 17, 2020

This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices.

Social Media

Nonprofit Tech for Good

MARCH 3, 2022

This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. You will then be sent an invoice for $30.

Social Media

TechImpact

NOVEMBER 6, 2014

The world is rife with marketing trends, techniques, and jargon. It seems like every day there’s another hot fad that every marketing company thinks will change the game. But content marketing is a new phenomenon. Here are a few of the most eye-popping statistics from the 2015 Nonprofit Content Marketing Report.

Content

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook

Nonprofit Tech for Good

DECEMBER 28, 2010

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. I identified a trend forming with social networking, and set up our very first profile. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

United States

Nonprofits Source

NOVEMBER 20, 2016

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. In this post, we’ve compiled a list of the top 39 nonprofit content marketing trends. Key Nonprofit Content Marketing Trends. Key Nonprofit Content Marketing Trends.

Content

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Are you currently investing resources in mobile marketing i.e, a mobile website, texting, mobile Apps, text-to-give, etc.?

Social Media

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. According to the Open Data Project , of the 89% of nonprofits worldwide that use social media in their digital marketing and fundraising strategy, 75% of those use Instagram.

Practice

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI. He holds an M.A.

Facebook

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. You need the insight to recognize options, seize opportunities, and create advantages.

Sponsor

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. What’s wrong?

Sponsor

NTEN

NOVEMBER 8, 2010

Tonia Zampieri, Sales & Marketing Manager, LoyaltyClicks at Smart Online. How important is it for them to understand and keep up with the new trends in technology? To answer these questions and more, we at Smart Online™ used this last quarter of 2010 to try and unravel the ‘Technology Trends for Nonprofits’ in 2011.

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