Marketing, ROI and Social Network - Nonprofit Technology

5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

OCTOBER 2, 2014

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%.

Stats

Stats Content Marketing Change

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. 2) From my e-mail newsletter.

ROI

ROI Integration Question Nonprofit

11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

Social Media

Social Media Train Training Media

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

MORE WEBINARS

10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Posting only (boring) marketing content. Absolutely not! Craziness!

Social Media

Social Media Media Social Avatar

10 cash-strapped PR strategies you can adopt to improve ROI by tenfold

The Next Web

JULY 31, 2014

Dmitry Davydov is a Chief Marketing Officer for Bitrix24, worlds fastest growing free CRM, project management, private social network and online collaboration platform created specifically for small businesses. The post 10 cash-strapped PR strategies you can adopt to improve ROI by tenfold appeared first on The Next Web.

ROI

ROI Adopt Strategy Social Media

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter

Newsletter Social Media Social Media

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. I identified a trend forming with social networking, and set up our very first profile.

United States

United States Social Media Media Interview

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

NOVEMBER 21, 2010

I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.

Social Media

Social Media Cancer Action Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network

Social Network ROI Social Media Network

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The last thing we do is measure our market share in the social media space.

Social Media

Social Media Conservancy Media Interview

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network

Social Network ROI Social Media Network

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media

Social Media Interview Media Examples

HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring.

Nonprofit

Nonprofit Profile Social Network Twitter

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world.

Facebook

Facebook Practice Nonprofit Social Media

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

DECEMBER 5, 2010

What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are you currently investing resources in mobile marketing i.e,

Social Media

Social Media International Interview Media

10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

APRIL 5, 2021

This is the seventh post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful social network used by nonprofits worldwide.

Practice

Practice Nonprofit Social Media Facebook

Why it’s not easy to break into the Brazilian tech market – a chat with Boo-box’s Marco Gomes

The Next Web

JULY 29, 2013

In the run-up to the conference, we caught up with Gomes to find out about what it’s like to do business in Brazil, how foreign companies should approach the market, and what we can expect from his talk. What characterizes the Brazilian online advertising market compared to other markets such as the US? What works best there?

Brazil

Brazil Tech Marketing America

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. That said, way back in September 2010 I wrote a blog post on how to launch a TV station for your nonprofit using UStream (alternatively LiveStream has gained considerable market share).

Social Media

Social Media Media Social Management

Nonprofit Marketing Consulting: Transform Your Outreach

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant

Consultant Marketing Nonprofit Social Media

Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing

Marketing Guide Nonprofit Social Media

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

OCTOBER 22, 2012

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Network

Social Network ROI Social Media Advocacy

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI

ROI Examples Results Social Media

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. 2020 Social Media Size Guide ).

Practice

Practice Fundraising Online Nonprofit

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google

Google Practice Nonprofit gMail

ROI (Results on Insights) of Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media.

ROI

ROI Results Community Online

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Also, think like a marketer. Are you currently investing resources in mobile marketing i.e, Dupe: Have a team to support you.

Social Media

Social Media Foundation Media Examples

50 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

JANUARY 30, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Fun

Fun Resource Nonprofit Social Media

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media

Social Media ROI Media Social

Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

FEBRUARY 26, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google

Google Practice Nonprofit gMail

Study Provides A Baseline for Nonprofit Use of Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network

Social Network Studies Network Social

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

FEBRUARY 1, 2011

Title: Digital Marketing Manager. What was the very first social media tool your organization utilized, and when? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. When it comes to the overall organization I track social media in three basic ways. Organization Size: 400 employees.

Social Media

Social Media National Media Interview

Effective inbound marketing for nonprofit organizations

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Outbound marketing consists of reaching out en masse in hopes of generating leads. Outbound marketing consists of reaching out en masse in hopes of generating leads. Social media engagement.

Marketing

Marketing Organization Effective Nonprofit

11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. To help you keep overzealous marketers from spamming your LinkedIn discussions, enable the “Promotions” function. It will make your group more productive and your ROI much higher.

Linkedin Group Practice Management

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership

Leadership YouTube Audience Professional

How to use Foursquare to market your business & reach a new audience

The Next Web

DECEMBER 23, 2012

With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base. Foursquare’s main strength comes from its users, the power of personal recommendation and sharing on different social media sites. Adding tips & lists.

Audience

Audience Badge Business Marketing

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

MAY 18, 2013

Chapter 2 :: Experiment with Social Media Dashboards. Know that using third-party apps decreases ROI if not used carefully. Thus, please be careful when using any tool that automates posts from one social network to another. As I said in the book and many times since, there are no cutting corners on the Social Web.

Social Media

Social Media Social Media Chapter

Guide to Marketing Virtual Events

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual

Virtual Marketing Guide Social Media

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

DECEMBER 2, 2009

MySpace was designed to be a marketing tool. MySpace was and still is (for some) the easiest social networking site to grow a community quickly. As a regualr MySpace user, there is no denying that MySpace is more diverse than any other social networking site. MySpace is reflection of the society in which we live.

Myspace

Myspace Nonprofit Social Network Facebook

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same).

Social Media

Social Media Resource Media Marketing

60 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

JUNE 3, 2012

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Fun

Fun Resource Nonprofit Social Media

111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

JULY 28, 2013

Knowing basic HTML or using a tool like Live Writer to generate HtML can transform a nonprofit’s ROI (Return on Investment) from using social media. For mobile social networkers, Viddy is a must-download. TwtPoll enables nonprofits to create polls that can be shared on Twitter or any any other social network.

Free

Free Nonprofit Social Media Mobile

100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

MARCH 8, 2013

Ideal for mobile social networkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. Based in the U.K.,

Web

Web Tools Free Nonprofit

5 Stats That’ll Change Your View Of Content Marketing Forever

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Webinars

Trending Sources

11 Obvious Signs Your Nonprofit Needs Social Media Training

Webinars

10 Common Mistakes Made by Nonprofits on Social Media

10 cash-strapped PR strategies you can adopt to improve ROI by tenfold

Five Ways Nonprofits Can Use Social Media to Build Their e-Newsletter List

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

HOW TO: Get Your Nonprofit Started on Pinterest

10 Facebook Best Practices for Nonprofits

[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

10 Instagram Best Practices for Nonprofits

Why it’s not easy to break into the Brazilian tech market – a chat with Boo-box’s Marco Gomes

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Marketing Consulting: Transform Your Outreach

Nonprofit Marketing: The Savvy Nonprofit’s Ultimate Guide

22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Is It Worth It? An ROI Calculator for Social Network Campaigns - Online Fundraising, Advocacy, and Social Media - frogloop

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

10 Online Fundraising Best Practices for Nonprofits

Google+ Best Practices for Nonprofits

ROI (Results on Insights) of Online Communities

[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

50 Fun, Useful, and Totally Random Resources for Nonprofits

The ROI of Social Media - Online Fundraising, Advocacy, and Social Media - frogloop

Google+ Best Practices for Nonprofits

Study Provides A Baseline for Nonprofit Use of Social Networks

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Effective inbound marketing for nonprofit organizations

11 LinkedIn Group Management Best Practices for Nonprofits

Thought Leaders Blaze Trails of Discovery and Engagement

How to use Foursquare to market your business & reach a new audience

33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Guide to Marketing Virtual Events

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

The Best Social Media Marketing Resources For Nonprofits

60 Fun, Useful, and Totally Random Resources for Nonprofits

111 Low-Cost or Free OnlineTools for Nonprofits

100 Low-Cost or Free Web-Based Tools for Nonprofits

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