DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time. Don’t immediately embrace the shiny new object.

email 98

email Search Google Time 98

Nonprofits Source

MARCH 11, 2017

In this post, I’m going to show you how to get online donations with content marketing. While the execution isn’t always so clear, content marketing can increase visitors to your site and help to convert them into online donors. What would their online searches look like? A low searched term, but that’s okay.

Donation 112

Donation Content Online Marketing 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. tags: microblog analytics ). tags: webcontent content ).

Digg 88

Digg ROI Twitter Slideshare 88

TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search.

Survey 91

Survey Marketing ROI Channel 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). The Facebook Community Pages that were created by automating content from Wikipedia have been mostly removed from Facebook Search. Upload more photos.

Social Media 247

Social Media Social Media Chapter 247

The Next Web

JULY 29, 2013

In the run-up to the conference, we caught up with Gomes to find out about what it’s like to do business in Brazil, how foreign companies should approach the market, and what we can expect from his talk. What characterizes the Brazilian online advertising market compared to other markets such as the US? What works best there?

Brazil 132

Brazil Marketing Tech America 132

The Next Web

JANUARY 6, 2013

We’ve experimented with both organic and paid search and found (across every search term we care about) that organic is 3x more effective and converts 2x more customers. Buying websites that are crowding search terms you care about – We bought a website that ranked number one in a search term we care about for $500.

Tips 141

Tips Help Adwords Search 141

ASU Lodestar Center

OCTOBER 31, 2012

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth. Outbound marketing consists of reaching out en masse in hopes of generating leads. As opposed to traditional outbound marketing, inbound marketing is like a puzzle – but not because it’s confusing.

Marketing 83

Marketing Organization Effective Nonprofit 83

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Pinterest has now surpassed Tumblr in monthly traffic and with each +1 your nonprofit receives the higher your placement in Google Search results.

Social Media 258

Social Media Social Media Chapter 258

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77

ROI Social Media Slides Media 77

The Next Web

DECEMBER 23, 2012

There are two ways you can add your business onto Foursquare: The first is to visit Foursquare’s website and access its search engine. If you can’t find your business on Foursquare search, you will need to add it manually. This article is published in association with SimplyZesty, a digital marketing agency.

Audience 146

Audience Badge Business Marketing 146

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Campaign 52

TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Affiliate marketers form incentive-driven relationships with entities that have large or niche audiences. Share on Twitter.

Marketing 89

Marketing Social Media Roles ROI 89

Nonprofits Source

NOVEMBER 20, 2016

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. One of the biggest contributing factors to this is search engine optimization. By creating content you’re telling search engines, like Google, what topics your website focuses on.

Content 90

Content Trend Marketing Nonprofit 90

The Next Web

DECEMBER 29, 2013

As Google+ further influences search results (recent research shows it has the highest correlation with search rankings out of any technique) and as people begin adopting it professionally, knowing how to spark Google+ engagement will be an exciting opportunity for social media gurus, ninjas or whatever fun term they are using these days.

Content 164

Content Social Social Media Storytelling 164

Classy

AUGUST 11, 2021

Whether someone is looking to donate once, spread their impact out over time, or get involved with fundraising, they never have to search long for a way to support your organization. Email marketing. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Award opportunities .

ROI 109

ROI Fundraising Time Template 109

TechCrunch

OCTOBER 21, 2020

Tel Aviv-based visual search and product discovery platform Syte , already used by brands like Farfetch and Fashion Nova, plans to expand in the United States and Asia-Pacific region after its latest funding. for its smartphone-based visual search engine for e-commerce. and Asia-Pacific markets. Syte snaps up $21.5M

Asia 78

Asia Search Platform Tag 78

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 221

Leadership YouTube Audience Professional 221

NonProfit Hub

MARCH 27, 2020

Marketing and fundraising at a nonprofit is tough. . But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. Right now you’re likely dealing with a major crisis ? Basically, there are lots of challenges ?

Strategy 88

Strategy Marketing Fundraising Nonprofit 88

The Next Web

DECEMBER 14, 2013

Google not only has the best search engine, but also it has the most effective online advertising products (in my opinion, at least). Pete Kennedy , Main Street ROI. . Google has always been on the forefront of developing markets. For example, Google has consumer users (searchers) and business customers (advertisers).

Google 167

Google Product Project Search 167

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit? Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits?

ROI 52

ROI Google Nonprofit Grant 52

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Pinterest has now surpassed Tumblr in monthly traffic and with each +1 your nonprofit receives the higher your placement in Google Search results.

Social Media 207

Social Media Social Media Chapter 207

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Nimble AMS

MARCH 30, 2023

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns.

Associations 131

Associations Software Difference ROI 131

Nonprofit Tech for Good

OCTOBER 5, 2011

Keep in mind that your avatar will probably be displayed on hundreds, and hopefully thousands, of LinkedIn Profiles and featured in search results and the news feeds of your new members when they join your group. To help you keep overzealous marketers from spamming your LinkedIn discussions, enable the “Promotions” function.

Linkedin 194

Linkedin Group Practice Management 194

Nonprofit Tech for Good

JANUARY 8, 2012

There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Does it tell our nonprofit’s story? Does it inspire?

Google 206

Google Practice Nonprofit gMail 206

Nonprofit Tech for Good

JANUARY 30, 2012

A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. Addictomatic :: addictomatic.com. Alexa Top Sites :: alexa.com/topsites.

Fun 259

Fun Resource Nonprofit Social Media 259

The Next Web

MARCH 3, 2014

Any strategy toward domain names that you develop should be primarily search-oriented, allowing your business to be pushed higher in Google. Your search strategy is probably down pat or at least halfway there, but if you need another layer of SEO optimization, choose a gTLD like.data,search or.network as a social networking site.

Consultant 138

Consultant Search Industry Profit 138

TechCrunch

APRIL 27, 2021

Brands are under ever-increasing pressure to make those moments meaningful while supporting strong ROI demands. What hasn’t caught up is how brands and publishers can effectively engage those audiences in the same medium and analytically prove the ROI of their audio and video platform ad spend.”. Voice assistant usage is booming.

Voice 99

Voice Audio Interaction Stream 99

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. The Collaboration Prize – Search Database – Wow!

Web 108

Web ROI Social Media Bookmarking 108

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. And don’t be shy about sending emails!

Practice 342

Practice Fundraising Online Nonprofit 342

The Next Web

DECEMBER 18, 2013

It seemed like a practical way to attract visitors at a very low cost (unlike paid marketing) and with no initial setup needed (unlike large scale content marketing). Total time spent (searching, reading, commenting): 6.5 Visitors ROI: 70 visitors/hour spent. Sign-ups ROI: 11 sign-ups/hour spent. per comment).

Comment 131

Comment Websites Stats Search 131