AccelEvents

AUGUST 16, 2021

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . CRM and email marketing integrations.

ROI 98

ROI Sponsor Badge Virtual 98

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. Positive, efficient interactions are built-in marketing. But the ROI can equally be higher.

ROI 95

ROI Digital Strategy Template 95

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them.

ROI 78

ROI Channel Measure Results 78

Association Analytics

NOVEMBER 18, 2024

As Bill explains, “If you implement that analytics platform, that central repository, it extends and augments the source systems that are connected to it… rather than incrementally changing your marketing system or your LMS or even your AMS.”

Analytics 169

Analytics Associations Data Knowledge 169

sgEngage

AUGUST 8, 2022

When you invest in the stock market, you’re probably looking for a return on your investment, and you almost certainly think about that return in financial terms. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

ROI 96

ROI Campaign Gift Fundraising 96

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Nonprofit Social Media 364

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Are you in marketing?

Analytics 321

Analytics Skills Knowledge Associations 321

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

Sponsor 289

Sponsor Tech Social Media ROI 289

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author. Jason Belland.

ROI 101

ROI University Education Fundraising 101

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

TechCrunch

DECEMBER 19, 2022

Willis is the chief marketing and pipeline officer at Acrolinx and has over 20 years of experience growing companies in the technology sector. But how does that translate into a return on investment (ROI)? This makes measuring ROI tricky. Share on Twitter. Christopher P. Content is the core of customer experience.

ROI 93

ROI Content Government System 93

Nonprofit Tech for Good

MARCH 3, 2022

This is the third webinar in a series of three that are part of a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who register for all three webinars will earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good. Current best practices for using Facebook Pages.

Social Media 244

Social Media Practice Media Social 244

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 230

Facebook Fundraising ROI Metrics 230

sgEngage

NOVEMBER 20, 2024

By actively bringing together different departments and leading discussions around revenue diversification, you can set measurable goals, evaluate the ROI of each funding source, and make informed decisions about where to invest time and resources. Finance plays a crucial role in building a sustainable and scalable funding strategy.

Professional 98

Professional Fund Model Build 98

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales? Track event ROI.

Marketing 97

Marketing Virtual Audience Awareness 97

TechCrunch

JUNE 9, 2022

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Are your clients expecting faster ROI than in 2021? Everyone wants ROI.

Survey 91

Survey Marketing ROI Channel 91

TechCrunch

JULY 15, 2021

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

Influence 97

Influence Marketing Platform Africa 97

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Fundraising Social Tech content marketing nonprofit nonprofit technology nonprofits npTech storytelling technology' For example, donating money to charities that are associated with that great story or narrative.

Storytelling 245

Storytelling Brain Story Nonprofit 245

TechCrunch

JULY 23, 2021

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. Help TechCrunch find the best growth marketers for startups.

Marketing 102

Marketing Test Interview Metrics 102

TechCrunch

MAY 18, 2021

Email marketing has been with us for decades, but today it has been refined to a science and an art form. So when and how should you think about doing email marketing, versus all of your other frantic priorities? So when and how should you think about doing email marketing, versus all of your other frantic priorities?

email 98

email Marketing Help Survey 98

Medium Technology Section

MARCH 21, 2025

In a world where 64% of marketers say proving ROI is their top challenge, performance marketing stands out as the antidote to wasted ad… Continue reading on Medium

ROI 40

ROI Marketing Strategy Data 40

CauseVox

JUNE 12, 2023

Whether you’re a seasoned marketer or just starting out, this webinar is for you. You’ll learn everything you need to know to get started with AI and take your digital marketing to the next level. Unveil the untapped potential of AI integration in marketing and unlock unprecedented growth for your nonprofit.

Marketing 85

Marketing Results Action ROI 85

TechCrunch

JULY 27, 2021

million led by Emergent Ventures to launch in the United States and expand in other markets. Other companies that help marketing teams create visual advertising campaigns include Canva, InVideo and Lumen5. Boost ROI with intent data and personalized multichannel marketing campaigns. Rocketium’s AI-based copywriter.

Campaign 100

Campaign Team Marketing Create 100

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Social Media Sponsor Virtual 105

Classy

AUGUST 11, 2021

Email marketing. The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. Get creative by repurposing bits and pieces of that information for future content-related asks. Opportunities to leverage existing key information: Future grant applications. Social media captions and bios.

ROI 109

ROI Fundraising Time Template 109

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. A contemporary look can be fast-to-market and meet all of the essential needs. We wrote two books on Association 4.0 What’s wrong?

Sponsor 275

Sponsor Associations Director Retention 275

Qgiv

APRIL 19, 2022

Best Estimated ROI – The ROI index is calculated based on the time taken for a product to achieve a return on investment and the time it takes for the product to go live. The post Qgiv Named Top Fundraising Software by G2 and Gartner Digital Markets’ Network Sites Capterra and Software Advice appeared first on Qgiv Blog.

Gartner 98

Gartner Advice Software Site 98

TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Affiliate marketers form incentive-driven relationships with entities that have large or niche audiences. Share on Twitter.

Marketing 89

Marketing Social Media Roles ROI 89

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Trend 221

Trend Influence Social Media Associations 221

TechCrunch

APRIL 28, 2023

For example, Attentive’s cease-and-desist letter complained about the timeline in Postscript’s marketing, which says that former customer BUBS Naturals was a customer of Attentive for three years when Attentive says BUBs was a customer for roughly half as long. Postscript is making gains in the market.

Companies 93

Companies Marketing Attention Louisville 93

Nonprofit Tech for Good

APRIL 17, 2021

” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. We’ve borrowed basic business principles to help you steward your partners like a boss ! In business, customer retention is “big business.”

Help 279

Help Tips Retention Nonprofit 279

Greater Giving

DECEMBER 26, 2024

Masterful Marketing Strategies for Your Auction Packages Guest Speaker: Beth Sandefur, Fundraising Expert, Beth Sandefur Events Your auction packages are only as successful as your marketing efforts. From creating social media buzz to live-stage engagement, this session provided a comprehensive roadmap to leveraging video marketing.

Fundraising 52

Fundraising Giving Social Media ROI 52

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Associations 282

Associations Product Measure Analysis 282

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

Tech 221

Tech Online Gartner Digital 221

sgEngage

DECEMBER 12, 2024

Do you have a separate email marketing system that you love and want to keep (with an option to integrate data back to your CRM)? In addition to your CRM, document any third-party tools you use: email marketing, event management, volunteer tracking, etc. How will you judge your ROI? What would that functionality look like?

Change 105

Change Time Nonprofit Evaluation 105

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics ROI Associations Analysis 169