Fast Company Tech

APRIL 13, 2025

Want more housing market stories from Lance Lamberts ResiClub in your inbox? But heres the thing: Todays housing market is even more constrained when you consider that the U.S. million) results in 3.1%. Big picture: To some degree, pent-up churn is building up in the housing market. Subscribe to the ResiClub newsletter.

Marketing 106

Marketing Chart Rate Newsletter 106

Nonprofit Tech for Good

FEBRUARY 15, 2025

The results provide a glimpse into the communication and giving preferences of online donors. 67% agree that nonprofits should use artificial intelligence (AI) to assist in their marketing, fundraising, and administrative tasks. Thank you to those who took the survey! Of those, 83% say that they will do so again in the future.

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Communication Donor Online Giving 287

NonProfit PRO

MAY 10, 2023

Nonprofit donors are increasingly immune to traditional marketing and advertising. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention.

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Interaction Captivate Marketing Nonprofit 264

Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

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Trend Fundraising Digital Marketing 336

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Metrics Digital Marketing Nonprofit 338

VentureBeat

FEBRUARY 11, 2025

Cerebras and Perplexity AI partner to launch ultra-fast Sonar search model running at 1,200 tokens per second, challenging traditional search engines with specialized AI chips and near-instant results. Read More

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Search Marketing Challenge Model 137

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. As a result, your nonprofit only has a very brief moment to capture their attention and inspire them to act on behalf of your nonprofit.

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Practice Content Marketing Nonprofit 240

Nonprofit Tech for Good

APRIL 15, 2025

The survey consists of 20 easy-to-answer questions about website and email marketing, online fundraising, social media marketing, and artificial intelligence. Your participation is appreciated and will help nonprofits worldwide better understand how to use technology for digital marketing and fundraising.

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Survey Tech Nonprofit NGO 163

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #1

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Trend Fundraising Digital Marketing 339

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

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Lesson Marketing Nonprofit Mobile 307

NonProfit PRO

JANUARY 19, 2023

TechSoup and Tapp Network released the results of the 2022-2023 Nonprofit Digital Marketing Benchmark Report, which reveals the strategies used by over 100 nonprofits in 2022 and their plans for improvement in 2023.

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Report Marketing Nonprofit Benchmark 246

Nonprofit Tech for Good

MARCH 9, 2025

How will you keep track of results? This branding will show up within your campaigns landing pages, graphics, and other marketing materials, presenting engaging visuals and messaging that will inspire your supporters. If youre doing avirtualor hybrid event event, consider software, technology, and website needs.

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Campaign Nonprofit Fundraising Social Media 280

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing Fundraising Nonprofit Social Media 250

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Marketing Team Build Social Media 221

Nonprofit Tech for Good

OCTOBER 25, 2023

Email Strategy Only 68% of nonprofits utilize email marketing. Classy.org] 63% of nonprofits use personalization in their email marketing. Nonprofit Communications Trends Report ] 95% of marketers who use generative AI for email creation rate it effective” with 54% rating it very effective.

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email Statistics Marketing Nonprofit 243

NonProfit PRO

JANUARY 4, 2023

As a result, they know when someone is trying to sell them something — including donating. Today's donors are savvy, skeptical and well-informed. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

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Fundraising Marketing Donor Donation 299

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. After fundraising or community events, communicate results clearly. Report event outcomes. Highlight key data.

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Community Digital Build Social Media 325

Nonprofit Tech for Good

FEBRUARY 12, 2025

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 Facebook Facebook has 3.05

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Social Media Statistics Media Social 228

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. This initiative resulted in ABMS CertLink®.

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Strategy Marketing Associations Professional 221

.orgSource

FEBRUARY 6, 2023

Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. The distance between great marketing and great customer experience is only as wide as you make it. Focus on the Future Today the emphasis is shifting.

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Experiment Marketing Game Gartner 44

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary.

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Collaboration Marketing Integration Trend 221

.orgSource

MARCH 25, 2025

Results & Impact Stronger Advocacy Resilience Successfully navigated multiple policy changes while maintaining advocacy strength. Align Governance with Market Realities Traditional board structures may not be flexible enough to support fast-moving initiatives.

Build 221

Build Advocacy Associations Leadership 221

NonProfit Hub

APRIL 8, 2025

Big Results for Small Nonprofits: 5 Fundraising Strategies Your nonprofit may not have the same resources, well-established donor base, or strong brand recognition as many larger, more long-standing organizations. Lets explore five budget-friendly fundraising strategies that can drive significant results for your nonprofit.

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Results Strategy Fundraising Nonprofit 60

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary.

Collaboration 221

Collaboration Marketing Team Integration 221

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

.orgSource

DECEMBER 17, 2024

The result? Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

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Personal Associations Retention Analytics 221

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Nonprofit Social Media 52

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

OCTOBER 25, 2022

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. Nonprofit Tech for Good embeds a newsletter opt-in at the bottom of each post (see below) which surprisingly results in 5-10 new subscribers daily.

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Websites Action Test Social Media 361

The NonProfit Times

JANUARY 6, 2025

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. It makes sense that the next evolution in our technical and personal approach to results and relationships happens under their combined direct leadership.

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Marketing Pennsylvania Texas Leadership 52

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. For additional insights into how to best work with influencers, download our Influencer Marketing Playbook for Nonprofits. Ever considered Influencer Marketing for your nonprofit?

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Social Media Media Social Influence 336

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

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Fundraising Nonprofit Grant Language 98

Nonprofit Tech for Good

FEBRUARY 8, 2022

GivePanel empowers nonprofits to better use Facebook Fundraising Tools by providing an easy way to thank all fundraisers, collect contact details, and track results. Those who register and attend all three webinars in the series will earn a Certificate of Completion in Digital Marketing & Fundraising from Nonprofit Tech for Good.

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Fundraising Tools United States Donation 340

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. And the results mattered more than ever. The good news?

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ROI Channel Results Measure 80

Bloomerang

NOVEMBER 8, 2024

And that is whether the upfront cost (spending) is justified by the back-end result (generated income). And that question is whether the inclusion of the impact report with the appeal will depress or boost fundraising results. And, it’s possible, the results may vary for donors of different amounts.

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Mail Impact Report Donor 119