Nonprofit Tech for Good

DECEMBER 27, 2024

Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. Nonprofit Tech for Good uses MailChimp for our email marketing and we have enabled double opt-in. Cybersecurity at your nonprofit must be a priority in 2024.

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Bloomerang

APRIL 18, 2025

Marketing outreach is an essential part of advancing a nonprofits mission. Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Trust is essential in nonprofit marketing.

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Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.

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Nonprofit Tech for Good

DECEMBER 19, 2022

Each year Heather Mansfield of Nonprofit Tech for Good presents a free webinar featuring the top ten digital marketing and fundraising trends to prioritize in the following year. This year’s webinar, 10 Digital Marketing & Fundraising Trends to Prioritize in 2023 , was presented on December 7.

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Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

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Nonprofit Tech for Good

MARCH 9, 2025

What will you do to nurture relationships with the new donors you acquire through the campaign? This branding will show up within your campaigns landing pages, graphics, and other marketing materials, presenting engaging visuals and messaging that will inspire your supporters. How will you keep track of results?

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Campaign Nonprofit Fundraising Social Media 278

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing Fundraising Nonprofit Social Media 238

NonProfit PRO

JUNE 15, 2022

While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.

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NonProfit PRO

JULY 10, 2024

Here are the top trending challenges nonprofit marketers are facing this year and how they're tackling them.

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Nonprofit Tech for Good

MARCH 24, 2025

It tells donors their voices matter and directly shapes your future relationship. By regularly asking forand acting ondonor feedback, you’ll build the kind of relationships donors value. Real relationships drive donor retention Keeping donors isn’t trickyit comes down to building real connections.

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Nonprofit Tech for Good

APRIL 14, 2025

Technology vendors and service providers have long touted that traditional CRM (Constituent Relationship Management) systems were the end-all-be-all for every organization, assuming that nonprofits will simply follow along. Come to us, and our CRM will cure all that ails you as an organization.

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.orgSource

FEBRUARY 6, 2023

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. It’s about showing rather than telling.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

Presented by: Rebecca Alfred , Charity Relationship Lead at Trellis.org. Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Date: Tuesday, February 8, 2022.

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.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Collaboration Marketing Team Integration 221

Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

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Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

FEBRUARY 5, 2025

Charity golf tournaments are a viable option for nonprofits to elevate their reach, forge and strengthen relationships, and raise mission-critical funds. Marketing: Get cost-effective tips for promoting your event to ensure a full field and maximum impact.

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Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

Fast Company Tech

FEBRUARY 27, 2025

In those cases, Id wait to ensure that this high performer is making an effort to work on leadership quality, including their peer relationships. Many professionals overlook their peer relationships, focusing instead on managing up to satisfy their boss or managing down to lead their teams performance. Where do I start?

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NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

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Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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NonProfit PRO

MARCH 14, 2022

1st Degree, a Moore company, announces the launch of GIVEfluential, an influencer relationship management (IRM) service platform designed as the first of its kind for the nonprofit industry.

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NonProfit PRO

JANUARY 4, 2023

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

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Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Nonprofit Social Media 52

Bloomerang

OCTOBER 30, 2024

Gaining new donors and maintaining those relationships long term is essential to the success of your nonprofit and its projects. Their attitudes to money Understanding Millennials’ and Zoomers’ relationships with finances can give you insights into how you can engage with them as donors.

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Donor Strategy Demographics Donation 111

Fast Company Tech

FEBRUARY 19, 2025

The switch to a single global brand better reflects how it operates today and “better encompasses our mission and global presence,” Humane World for Animals chief development and marketing officer Alison Corcoran tells Fast Company. “It is both a name and a vision. . “It is both a name and a vision.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

Candid

SEPTEMBER 16, 2024

Data from our most recent report with Edelman Data and Intelligence highlights what many nonprofit and philanthropic leaders already know to be true: Trust is built from strong relationships, and it thrives on proximity—that is, how closely and directly we’re involved with an issue and work with the people who are affected by it.

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Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

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Nonprofit Tech for Good

JUNE 12, 2020

By Ines Alvergne , Content Marketing Specialist at Keela – a cloud-based CRM and fundraising platform that gives nonprofits powerful, intelligent tools to manage your donors, mobilize your volunteers, market your nonprofit, and raise more money. You don’t want to bore your audience right from the start of your relationship.

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The NonProfit Times

JANUARY 6, 2025

TrueSense Marketing, the national direct response fundraising firm based in Warrendale, Pennsylvania, promoted executive vice presidents Marcy Auman and Shawn Reed to co-presidents. It makes sense that the next evolution in our technical and personal approach to results and relationships happens under their combined direct leadership.

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NonProfit PRO

AUGUST 9, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

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NonProfit PRO

JULY 26, 2024

One of the most critical elements for your nonprofit is securing major donors and building deeper donor relationships. Discuss new practical ways for utilizing Generative AI to build deeper relationships donors. Explore how AI can unearth hidden major donors in your already existing donor database.

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Double the Donation

NOVEMBER 14, 2024

It requires strategic promotion, targeted outreach, and strong relationship-building. In other words, marketing corporate sponsorships is about showcasing the value of partnership in […] But attracting and maintaining these partnerships takes more than just a compelling mission.

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Marketing Guide Relationship Resource 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

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.orgSource

DECEMBER 17, 2024

By embracing AI, associations can foster deeper relationships with their members, ensuring higher satisfaction, loyalty, and growth even amid industry disruptions. Select the Right AI Tools : Explore platforms that align with your objectives, from automated marketing software to chatbots and data analytics tools.

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Personal Associations Retention Analytics 221

sgEngage

JANUARY 14, 2025

As a tech leader at a growing social impact organization, you know that migrating to an enterprise-scale constituent relationship management (CRM) system can be a daunting proposition. This ensures that you can provide the level of service and attention that major donors expect, ultimately strengthening these valuable relationships.

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