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By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual.
By harnessing the convenience of the mobile phones donors use daily, you can transform your virtual fundraising events into engaging, revenue-boosting opportunities. Explore the many ways your team can reach all your supporters at once and take full advantage of this powerful nonprofit marketing tool. For example: Hey there!
Learn the latest sector trends and best practices in fundraising, stewardship, and marketing so you can position your organization for continued, long-term success. Join thousands of nonprofit professionals over three days of live sessions, workshops, and tutorials aimed at future-proofing your nonprofit. Save your free spot!
A virtual fundraising event can outperform an in-person event if it is well-planned and hosted using secure technology. In this webinar, learn what it takes to make your virtual fundraising event a success from planning, to execution, to follow-up. The technology needed to stream a virtual fundraiser, from simple to advanced.
By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . It’s also vital to encourage registrants to share the auction with friends and family or post on their personal social media profiles. 5) Ready your virtual gavel!
The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Does it fluctuate?
Charitable registration . Fundraising registration is generally required in any state in which you want to solicit funds, and states deem that solicitation occurs where your fundraising request is received. There’s another key to understanding state charitable solicitation registration. 2) Social Media Campaigns.
How will you handle registration and security during the event? From participant registration to garbage pick-up, a well-planned and executed volunteer program is essential. Offer volunteers easy online registration and allow them to self-sign up for shifts. 6) Market Your Event. Will there be parking available?
GolfStatus.org enables nonprofits to easily accept registrations for tournaments, feature sponsors , and utilize online leaderboards. Donors buy virtual tickets to be entered to win prizes offered by nonprofits. GolfStatus.org :: golfstatus.org. Ink to the People :: inktothepeople.com. Tapkat :: tapkat.org.
Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!
If you want to make a lasting impression on your virtual event attendees, then you need to move beyond a basic branded online event and create something more immersive. . An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential virtual events are consumer-centric.
The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. We recently wrapped up our 2021 Collaborative: Virtual Sessions event here at Classy. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event.
Why event registration and data collection are important to nonprofits It’s true you can post on social media to get supporters’ attention, but that’s kind of like throwing spaghetti at a wall and hoping some of it’ll stick. However, there’s a more efficient way, and that’s using a platform for your event registration.
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. You also may need to go virtual. With so much uncertainty, the earlier you launch your event registration website, the better.
To properly host a virtual event, you need people to commit to more screen time. But, with a virtual event solution and the right technology tools, you can make each participant feel like they are attending and meeting in-person. . To help you get started, we’ve created this list of the 7 best virtual event technology tools.
By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. Virtual events have brought to light the importance of a communication plan that engages participants before, during, and after the event in a meaningful way. 3) Have a website for your golf event. In closing.
For the event industry, coronavirus has created a new normal that relies heavily on virtual and hybrid events. The benefits of virtual events include: Lower overhead costs. Higher attendance rates create the best opportunity for planners creating virtual events. Your virtual event is likely to have a very targeted audience.
Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. Besides, virtual engagement is now an integral (and necessary) part of keeping up your fundraising momentum. online and virtual fundraising.
Lead retrieval is one of the biggest challenges in marketing. Fortunately, virtual and hybrid events can mitigate some of these challenges. Hosting a virtual or hybrid event allows a brand to create a super event that satisfies attendees while focusing on lead retrieval.
One of the most complicated decisions of the virtual event planning process is determining how to price your virtual event. The price of your virtual event needs to be low enough to offer value to your target audience but also high enough to convey that your event provides an experience worth having. The short answer: not quite.
For corporate holiday events, you might have considered hosting a virtual holiday party such as a Santa exchange. Business, non-profits, and charities should consider hosting a virtual holiday fundraiser like a virtual gala. Things to Consider Before Planning Your Virtual Holiday Fundraiser.
But the virtual space is not just limited to virtual staff meetings or social gatherings. Virtual conferences and trade shows are becoming the new industry standard. Best Practices for Running a Virtual Trade Show. If you are new to creating virtual trade shows , there are a few things you should keep in mind.
With the surge of virtual meeting platforms, and various custom meeting options, businesses are now relying on such innovative meeting solutions to amplify networking, work-from-home options, staying connected, and increasing operational efficiency in the new meeting and business landscape. What are Online or Virtual Meeting Platforms?
With the development of new and better technologies, the popularity of virtual events has seen a steady increase. Add to the mix stay at home orders and global social distancing protocols, and the safety, convenience, and practicality of virtual events have increased their use cases. Know Your Audience (And Then Expand It!).
The event industry has shifted toward hybrid or virtual event formats, but what does that shift mean for networking events? Should you switch to virtual networking events? The good news is that facilitating networking in a virtual setting is quite simple. Here are our suggestions for navigating this virtual environment: .
But does the same hold true for virtual events? . The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . To help you decide if virtual event sponsorship is right for you, we’ve listed all the reasons why you should sponsor a virtual event!
Virtual events offer a lot of benefits to an event organizer. Virtual attendees can see benefits as well! A virtual event means that those face-to-face interactions will not be possible but that does not mean that you can’t facilitate and encourage networking all the same. . Show Them How.
A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. But, even the greatest hybrid event will come up short if you do not market it properly. Top Marketing Tips for Your Next Hybrid Event. ways to market your next hybrid event. . Create Email Campaigns.
Virtual events are now playing a major role in the events industry. . There are different types of virtual events, from virtual conferences to a series of digital webinars and virtual trade shows for targeted industries. Whatever your event, business, or market needs, a virtual event platform can accommodate this. .
No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?
Virtual career fairs do not face these same limitations and can open recruiters to a wider, and potentially deeper, global talent pool. If you are thinking of hosting a virtual career fair, here is what you need to know: What is a Virtual Career Fair? Instead of in person, this event is hosted through a virtual event platform.
Virtual events have allowed event planners and organizers to avoid canceling events and carry on during the COVID-19 pandemic. Many people attend virtual conferences , trade shows , career fairs , and other similar events hoping to meet other industry professionals and interact with industry thought leaders. Virtual Cocktail Hours.
While live event spaces have been disrupted, virtual event spaces are booming. Virtual events have been growing in popularity over the past few years with event organizers seeing the value in moving to an online event because of reduced overhead costs and a wider audience reach. . 5 Best Platforms for Virtual Expos. Hexafair.
Hosting a virtual event can help keep food, space, and materials costs from getting out of control and allows for a lower registration fee. Some popular ideas are holding a virtual event, in-person event, silent auction, raffle, concert, performance, raffle tickets, games, text-a-thon, speakers, the list goes on and on.
Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Event organizers may have thought that trade shows were about to disappear altogether but the fact is, trade shows are perfect candidates for virtualization! The benefits of a virtual trade show.
Since shifting to the virtual event space, event planners have had to come up with creative ways to continue hosting profitable events. Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. .
While the 2020 shift to virtual events may have been challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events give an event organizer unprecedented insight into attendee demographics and behavior. Attendee Demographics.
List compiled by Heather Mansfield , Editor-in-chief of Nonprofit Tech for Good and creator of the 101 Digital Marketing and Fundraising Best Practices for Nonprofits blog and webinar series. Knowing basic HTML is a must-have skill for online marketers. Ideal for small nonprofits with limited funds for digital marketing.
To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . So, press onward to learn more about creating an event marketing plan. What is an Event Marketing Plan? The budget.
These impromptu networking opportunities are not possible at a virtual event. It can seem difficult to think of networking ideas for your virtual event, but we’re here to help. . To that end, here is a list of creative and original networking ideas to include at your next virtual event. Virtual Scavenger Hunt.
A virtual auction can bring many benefits for your organization. From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin.
Nationwide stay at home orders and continued concerns over the COVID-19 pandemic have led many businesses and event planners to shift from physical events to a virtual format. . There are many benefits to this move but running a successful virtual conference requires more than just an understanding of video conferencing tools. .
When COVID-19 first forced the events industry to pivot away from physical events to digital or virtual events, event organizers and planners understandably felt pinched. But this flexibility is not limited to hosting the event and it can also be extended to virtual event ticketing. . What Virtual Event Attendees Are Looking For.
Hosting a virtual event is a great way to connect to your audience and promote your brand in new and exciting ways. As event organizers, we spend a lot of time preparing content, marketing the virtual event, and curating the attendee experience. Understanding Potential Virtual Attendee Expectations. Read on to learn how!
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