TechCrunch

NOVEMBER 23, 2022

Pre-holiday: Optimize your marketing spend. In light of growing uncertainty over the effectiveness of digital advertising, brands must carefully monitor their marketing spend data in November to see whether they’re on track for success or failure over the holiday season. Your ROI should increase the closer you get to BFCM.

Data 86

Data ROI Ratio Profit 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

The Next Web

DECEMBER 16, 2013

Mick Rigby is the CEO Yodel Mobile , where he brings more than 20 years of experience as a strategist in advertising and marketing. Android’s market share is massive, but the conversion journey is more complex which leads to greater drop off giving an overall lower conversion. Consider the mobile OS mix. There are 1.8m

International 124

International Environment Mobile Track 124

TechCrunch

MAY 9, 2022

Leading with data is even more valuable during periods of uncertainty and market volatility. Zooming in a bit further, there’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio. What is LTV/CAC and why does it matter? Where do companies go wrong?

Ratio 74

Ratio Guide Metrics Fundraising 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Do you need it?

ROI 50

ROI Metrics Measure Content 50

TechCrunch

DECEMBER 8, 2022

As uncertainty pervades the economy, maintaining profitability ratios and increasing revenue has never been more important. By focusing on ROI, sales reps can help customers seize this opportunity to whittle down their tech stack to the tools that are essential to the business. Share on Twitter. Selling with a purpose.

Team 91

Team Time Ratio ROI 91

NonProfit Hub

APRIL 8, 2025

Donors receive something in return for their generosity, and your nonprofit benefits from extra marketing when donors wear the merchandise in public. As part of their corporate social responsibility (CSR) initiatives, many companies match their employees donations to nonprofits at a 1:1 ratio or higher. Design branded merchandise.

Results 60

Results Strategy Fundraising Nonprofit 60

AccelEvents

JUNE 16, 2021

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . If you’ve run a similar event in the past, then you have some sense of expense ratios and trends. Marketing and event promotion: Paid content marketing and paid ads. Event marketing.

Tips 89

Tips ROI Registration Goal 89

Get Fully Funded

FEBRUARY 23, 2022

The marketing channel with the highest return on investment is email. Yes, it is also the most effective channel for fundraising (including a higher ROI than events). As the Customer Happiness Director, he and his team aim to help your organization grow your mission and donor base through marketing that aligns with your mission.

Question 69

Question Donor Effective Fundraising 69

TechCrunch

DECEMBER 1, 2020

I think, going forward, we will increase the debt ratio to equity,” he tells me. We want as much debt as possible because we want cash to grow because we think we can have good ROI in capital. But the debt market is usually closed for startups, until they get to a very proven business model”.

Fund 68

Fund Mobile Companies Raise 68

Get Fully Funded

MARCH 6, 2023

But is it really worth that $100 to promote and attach your name to Suzie’s multilevel marketing opportunity? A sponsor who provides monetary donations or in-kind donations like services or a venue can be listed on all the marketing materials…banners…bookmarks…t-shirts and so on. Probably not!) Shop around and look for the best value.

Money 130

Money Fundraising Nonprofit Fun 130

Bloomerang

JUNE 20, 2023

Online fundraising allows you to: Receive immediate feedback on your marketing efforts. Online fundraising technology allows your nonprofit to better understand which marketing campaigns effectively drive donations and where there’s room for improvement. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Fundraising 111

Fundraising Online Ideas Guide 111

Nonprofits Source

FEBRUARY 25, 2017

Do you struggle to convince your leadership or board that content marketing for nonprofits matters ? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters). I’m a marketer.

Content 40

Content Leadership Marketing Nonprofit 40

CauseVox

JANUARY 2, 2025

Benefits Of 50/50 Raffles A 50/50 raffle is one of the simplest fundraising ideas with a reliable and proven ROI. Be sure to account for the quantity of raffle tickets you think youll be able to sell along with any related expenses such as marketing, ads, and cost of software to host online. Sounds straightforward right?

Work 98

Work Fundraising Social Media Online 98

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some days are more on one end than others, but overall that is our goal.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It has to do with marketing measurement and accountability.

Social Media 54

Social Media Analytics Websites Advocacy 54

Bloomerang

JULY 20, 2023

Online fundraising allows you to: Receive immediate feedback on your marketing efforts. Online fundraising technology allows your nonprofit to better understand which marketing campaigns effectively drive donations and where there’s room for improvement. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio.

Fundraising 98

Fundraising Online Ideas Tips 98

CauseVox

MAY 31, 2022

A 50/50 raffle is one of the simplest fundraising ideas and with a proven ROI. Marketing Your 50/50 Raffle. Since you’re not having to handle physical tickets or procure a prize, you can allocate this time on marketing! Benefits Of 50/50 Raffles. Unlike a traditional raffle, there’s little to no upfront cost.

Work 52

Work Guide Nonprofit Kansas 52

Connection Cafe

AUGUST 13, 2012

And all of these are certainly appropriate tactics to be found in the social marketing toolkit for constituent engagement. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. So maybe that gets you an “engagement” ratio. How many should?

Facebook 51

Facebook Social Media Influence Ratio 51

Get Fully Funded

FEBRUARY 22, 2022

Most organizations either stay below that benchmark or work up to that size of an operation, allowing time to develop the right processes to accurately categorize expenses and maintain the right overhead expense ratio to get a three- or four-star rating. Giving away too many branded marketing materials.

Fundraising 132

Fundraising Nonprofit Charity Mail 132

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Last year, I had a ratio of 1.4 My blog is worth $314,448.78. How much is your blog worth?

Reflection 50

Reflection Measure Technorati ROI 50

sgEngage

MARCH 7, 2025

In these campaigns, a donor, corporation, or foundation commits to matching other donors’ gifts at a predetermined ratio (often 1:1), effectively multiplying the contributions impact. They optimize digital marketing strategies and ensure a smooth online donation experience. Helps evaluate the efficiency of fundraising efforts.

Fundraising 64

Fundraising Nonprofit Blackbaud Donor 64

Neon CRM

SEPTEMBER 1, 2023

Marketing and Communications: Strategies for promoting the nonprofit’s mission and engaging stakeholders. Every nonprofit leader has faced disagreements over the next three components of a nonprofit business plan; programs and services, strategic goals and objectives, and marketing and communications.

Guide 52

Guide Business Support Nonprofit 52

CauseVox

JUNE 1, 2021

Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. 3) Content Marketing. Content marketing is an excellent strategy for cultivating and retaining donors. With content marketing, you and your supporters can create and upload content (blog posts, photos, testimonials, etc.)

Fundraising 52

Fundraising Websites Site Create 52

Qgiv

MARCH 28, 2022

Direct mail, email, social media, and text fundraising are all marketing channels through which nonprofits make donation asks to their network of supporters. It’s essential to budget accurately and keep in mind your expense ratios when you’re planning an event. Year-round donations. Types of fundraising events. Where to find sponsors.

Money 52

Money Nonprofit Grant Sponsor 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. They are in one or many channels and your job as a nonprofit marketer is to deliver the right message to them at the right time—ultimately convincing them to spend their attention, time, and money with you.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

Social Media 56

Social Media Metrics Media Social 56

Connection Cafe

JUNE 20, 2017

The CPDR concept can be applied to a specific solicitation piece such as the May 2017 Gift Annuity Solicitation Appeal, or it can be applied to an entire campaign or program such as the Bequest Marketing and Solicitation Effort. Non-probate Transfer Vehicles: More than half of all states in the U.S.

Conversation 20

Conversation Giving Gift Charity 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Social Media ROI Case Study Slam.

Social Media 50

Social Media ROI Social Network Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2008

Evangelism is a critical aspect of word of mouth and cause-related marketing, I am personally an evangelist for many causes, and we are all in the Church of the Internet. I also blog on The Buzz Bin , the company blog, which is well known in the marketing, PR and social media space. Challenges: Justifying the means through ROI.

Blogger 50

Blogger Profile Social Change 50

Greater Giving

DECEMBER 17, 2024

Why Event Evaluation Matters for Fundraising Success Post-event evaluations are more than just number crunchingthey reveal opportunities to enhance donor experiences, streamline event operations, and optimize ROI. Sponsorship Contributions and ROI Measure the value of sponsorships and their return on investment.

Evaluation 98

Evaluation Fundraising ROI Ratio 98

The Verge

MARCH 9, 2021

Deciding what we think is a high-ROI bet versus what we think is a low-ROI bet is ultimately the most impactful thing we can do, because it’s the thing we have the most control over. I’m sure people listening know, ROI is return on investment. But when we think about ROI, the investment part is easy.

Twitter 124

Twitter Conversation Audio Product 124