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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Email messaging raised 28% of all online revenue in 2017. What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Embrace a mobile-first design strategy. BCC is an absolute worst practice, please don’t do it.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #1

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Preserving Trust With Email Subscribers While Raising Money

Bloomerang

And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. Seth is speaking to consumer marketers trying to get the sale, but there’s a big lesson in here for anyone sending fundraising emails. This is the cornerstone of good email marketing and good fundraising. Send quality content.

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How to Raise Funds for a New Nonprofit

Get Fully Funded

In fundraising terms, this means you can break the mammoth task of raising money for your operating budget into small steps that feel less intimidating. Fortunately, I had some experience in marketing that gave me ideas about how to fundraise and help the nonprofit. But raising money once is one thing. Then, draft a plan.

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As a Disaster Unfolds, Fundraisers Can Do More Than Raise Money

sgEngage

But if youre a fundraiser for a nonprofit organization or school in the midst of an unfolding disaster, you can do more than raise money. Heres how you can shift your focus from raising money to forging deeper connections in a crisis. No question that cash is crucial in a catastrophe.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).