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Crystal Light goes boozy, Volvo’s new AI ad raises eyebrows, and Pretty Little Thing tries to glow up

Fast Company Tech

Big picture: The ad, which aired in Saudi Arabia, is Volvos first spot made entirely with AI. Despite a comparatively tiny budget and time investment, the ad went viral for convincing many viewers, and even some marketing professionals, that it was authentic. That was probably a mistake.

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Invygo raises $10M to make long-term car subscription a breeze

TechCrunch

Invygo, a startup operating in UAE and Saudi Arabia, has raised $10 million in its Series A funding led by MEVP as it works to scale its car rental service in the region. The Middle East-based startup, founded by Eslam Ahmed Hussein and Pulkit Ganjoo in 2019, has raised $14.3 There is Ekar, which last raised $17.5

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Egypt’s SideUp raises $1.2M to grow its e-commerce support platform

TechCrunch

The startup has also expanded to Saudi Arabia, where it will be headquartered henceforth, after raising $1.2 This latest round had the participation of Launch Africa VC, 500 Global, Riyadh Angels, Alex Angels, Al Tuwaijri Fund and Saudi angel investor Faisal AlAbdulsalam. Egypt’s SideUp raises $1.2M

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TamatemGames raises $11M Series B led by PUBG maker Krafton

TechCrunch

Jordan-based mobile game publisher TamatemGames announced today it has raised $11 million in a Series B led by KRAFTON , a South Korean game developer behind PUBG, marking its first investment in the Middle East and North Africa (MENA). The startup will hire local talents in Saudi Arabia to expand further.

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Dubai-based accounting and financial compliance startup, Wafeq, raises $3M

TechCrunch

The United Arabs Emirates (UAE) and Saudi Arabia became the first member states to adopt the treaty in 2018, and its implementation meant that for the first time businesses in these territories were required to file VAT returns periodically. The startup is in the process of seeking approval from the Egyptian Tax Authority too.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. The three-year-old Egypt-headquartered company also has offices in Saudi Arabia and Brazil; it just recently opened one in the latter.

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Dragos raises $110M Series C as demand to secure industrial systems soars

TechCrunch

Cybersecurity firm Dragos has raised $110 million in its Series C, almost triple the amount that it raised two years ago in its last round. This latest round of funding will help the company with its go-to-market efforts, as well as growing its customer support team with 30 staff and building up its sales and marketing team.