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How Do You Measure The Value of Your Association's Products?

Association Analytics

Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Are your sales seasonal?

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Xiaomi’s first smart home appliance factory plans year-end production to crack China’s air-conditioner market

TechNode

In early March, Xiaomi CEO Lei Jun said large-scale production is expected to start at the facility by the end of 2025. During a livestream on March 2, Lei Jun revealed that the Wuhan Xiaomi smart home appliance factory is under rapid construction and is expected to begin large-scale production by the end of the year.

Product 85
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Wiland Inc. Launches New Data Product Suite That Drives More Profitable Marketing

NonProfit PRO

announced the availability of Wiland View, an innovative suite of data products built using the largest set of detailed individual-level spending signals. Wiland View is designed to improve outcomes for data-driven marketers across multiple industries including the nonprofit sector. Wiland Inc.

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What Is Customer Data and How It Could Transform Your Marketing

Association TV

What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog. Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service. These are things such as names, job titles, on-site behavior, social engagement and even product reviews.

Marketing 279
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Plain Language Example #2.

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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 100
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Cisco’s chief product officer explains the company’s transformation around AI

Fast Company Tech

Cisco’s also a software business, known for its cybersecurity products and familiar applications like the conferencing and communications platform Webex. Every once in a while, you have this kind of massive shift in the market that creates an unpredictable opportunity none of us would have thought about even 10 years ago.

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