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How to Plan Virtual Fundraising Events

NTEN

How can you market the event to your supporters? Thank you to our partner Pledge , for sponsoring this guide. Thank you to our partner Pledge , for sponsoring this guide. The post How to Plan Virtual Fundraising Events appeared first on NTEN. How should you evaluate the technology requirements?

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Gaming for Good: Interview with Joel Bartlett, Director of Marketing at PETA

NTEN

I'm Joel Bartlett, the director of marketing at PETA. Most importantly, we saw that hundreds of players went on to sign our pledge to be vegan or to order our free vegetarian/vegan starter kit. By Frank Barry, Director, Professional Services, Blackbaud. Who are you, and what do you do at PETA?

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Four Social Media Fundraising Tools

NTEN

As I read case studies, blog posts and participate in sessions, I imagine replacing the term "social media" with "direct mail" or "email marketing." For example, you can choose to pledge 10 cents a tweet, or $0.25 You decide which nonprofit, how much you're willing to pledge per month, and HelpAttack! Not as much as you'd think.

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Getting Beyond the Slacktivism Debate

NTEN

Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free! ] Digital activism has, for many, meant simply mirroring direct marketing and mass-mobilization methods. [Editor's note: The following first appeared in the June 2011 issue of NTEN:Change.

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The State of Online Fundraising

NTEN

The 2009 eNonprofit Benchmarks Study , authored by M+R Strategic Services and NTEN , surveyed 32 nonprofit organizations and found an average gift size of $71. Online pledges and recurring gifts were excluded from the analysis. Everyone talks about the need for nonprofits to use integrated fundraising and marketing strategies.

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Thinking About a New Donor Management System for Your Organization? Read This First.

NTEN

It’s been nearly five years since the first release of Idealware’s Consumers Guide to Donor Management Systems report, and two years since Idealware and NTEN last partnered to update the report. For our 2013 update, we fully revamped the Consumers Guide to provide an up-to-date picture of the donor management landscape today.

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Online Engagement and Giving: Making the Most of Real Numbers

NTEN

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. According to the Center on Philanthropy at Indiana University, the amount raised or pledged for Haitian relief efforts, including corporate donations during that period was $575.4

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