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In addition to the strict regulations around the world that prevent marketers from sending emails to folks who don’t want them, this is especially important to ensure people are signing up for the content they want. Together, these are used to tell recipients that your emails are not spam. 3) Email Your Most Engaged Supporters.
Forty years ago an enthusiastic tech marketer named Gary Thuerk made history by creating the world’s first ever known spam mail. By some accounts, spam now accounts for more than 80 percent of all email sent—so the big email service providers, like Google and Hotmail, aggressively filter out potentially unwanted messages.
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