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Holly started with a great question, "What's in the DNA of each of these orgs that allows them to embrace this change and experiment?" Seth told a story about men's shavers that illustrated his key point about innovation: Innovation isn't always about the product, it's about the marketing and communications around the product.
Karel Lukas [link] 4 Nancy King-VP Marketing 08.17.07 I’m very involved in the sector and understand that the average NPO needs a vendor/product that works, doesn’t waste funds, and, most importantly, doesnt create any additional work. If you hav any questions or suggestions, we’ld love to hear from you!
But after we talked about our initial emotional responses, the conversation circled back to approaching the campaign from a marketing, issue advocacy, and social impact perspective: In Eric’s words, “This campaign does an amazing job evoking emotion and creating awareness for such an important issue. That was brutal.”
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