Cheap and Cheerful Audience Analysis for Nonprofits
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. When I ask an NGO “who are you trying to engage with?”, Give them a name, find a photo of them on a stock photography site and flesh out their biographical details. This is an excellent way to test possible messaging around a campaign as well.
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