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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

Culture 100
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Dutch regulators reject Apple's proposed policy changes allowing off-platform payments for dating apps

TechSpot

The Authority for Consumers and Markets (ACM) in the Netherlands told Apple that its efforts to meet its March mandate to allow dating app developers to use external payment platforms weren't good enough. It said that the company's proposal was an "improvement" but was not sufficient to comply with European.

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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

Retail Rocket , a retention management platform for brands, today announced that it raised $24 million in a Series A round led by Cyprus-based private equity fund Flintera. “The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said.

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Sweden’s Tink raises $103M as its open banking platform grows to 3,400 banks and 250M customers

TechCrunch

Open banking platforms, where services that might not have previously lived next to each other are now joined up by way of APIs, has been one of the emerging trends of the last couple of years, and today one of the leaders in the space out of Europe has closed a round of funding to expand its business. billion acquisition of Plaid.

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Investors say Eindhoven poised to become Netherlands’ No. 2 tech hub

TechCrunch

Eindhoven might not immediately spring to mind as a high-tech hub, but the Netherlands city is keen to position itself as a center for deep tech in Europe. Over the next five years, one respondent said, “Eindhoven will have evolved to the Netherlands’ second-largest tech ecosystem, behind Amsterdam. What are you most excited by?

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Squad Mobility eyes shared platforms as target for its compact solar electric quadricycle

TechCrunch

The early-stage Dutch startup, which recently revealed the final design of its quadricycle, is now assembling working prototypes in Breda, the Netherlands. Interested customers can go on Squad’s website and pay a €5 reserve fee, but where Squad really sees its path to market is with shared mobility companies. The competition.

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How to do social media marketing during the pandemic

Socialbrite

W ith the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. In this post, we will share some principles that you can incorporate into your social media marketing strategy to keep your user base intact. Social media marketing during COVID-19. Post by Alma Causey.