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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner.

Metrics 297
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Creating an Incredible Annual Report for Your Organization

sgEngage

Have you ever embarked on the tremendous pile of work involved in creating your annual donor report and wondered whether it makes a difference? At the same time, there is often a visceral emotional reaction to the idea of not doing an annual report as it can often be one of the few times your organization celebrates what it has accomplished.

Report 87
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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. Personalized interactions strengthen donor relationships, leading to increased donor engagement and retention! By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally.

Data 59
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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
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How to Boost Online Donor Retention

NonProfit Hub

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. It’s probably one of the most critical metrics you should be studying in 2021. . With concrete retention strategies, you can make the most of increases in new donors.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Donor retention is a key piece of any successful fundraising strategy.

Rate 52