AccelEvents

JULY 20, 2020

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

Virtual 94

Virtual Platform Question Broadcast 94

Association Analytics

FEBRUARY 14, 2022

Ask your colleagues questions. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Process – If you have a question, what is the process to get your answers? Be sure to ask stakeholders in different departments.

Analytics 169

Analytics Language Associations Case Study 169

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Money Campaign Online 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. I keep thinking of the advice offered by Charlene Li on whether investing in social media at some level is a yes or not question. This week's theme is social media ROI.

ROI 79

ROI Social Media Metrics Conference 79

AccelEvents

JULY 20, 2020

From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. When choosing a virtual platform, though, it is important to ask the right questions so you can be sure that it will provide the right features and benefits for your event.

Virtual 52

Virtual Platform Question Broadcast 52

Greater Giving

JULY 5, 2024

Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have? Gather feedback from previous events and ask questions throughout the planning process. Market your event through various channels, including your website and social media.

Work 98

Work Poll Virtual Audience 98

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

ROI 50

ROI Social Media Reflection Question 50

Neon CRM

SEPTEMBER 1, 2023

Marketing and Communications: Strategies for promoting the nonprofit’s mission and engaging stakeholders. Every nonprofit leader has faced disagreements over the next three components of a nonprofit business plan; programs and services, strategic goals and objectives, and marketing and communications.

Guide 52

Guide Business Support Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Experian Digital Marketing Report ).

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. Improvement in marketing efficiency. I think that is dangerous. This matters most.

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

DECEMBER 28, 2010

That was in the fall of 2006, when I was hired at The HSUS to manage their online marketing presence such as pay per click and banner ads. We started out by listening and found many people asking questions about us or our issues. Now, 30% of our posts are replies to people who ask questions or talk about us.

United States 225

United States Social Media Interview Media 225

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 92

ROI Learning Reflection Social Media 92

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

EveryAction

MAY 23, 2016

It might be a good idea to start by answering an important question: why do professionals move from the private sector to jobs at nonprofits? 20 Popular Nonprofit Interview Questions from Hiring Managers. Simply put, scaling asks the question, “Can you continue down a prosperous path of growth?” Hint: it’s not for the money.

Attitude 101

Attitude Interview Job Profit 101

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Qgiv

SEPTEMBER 2, 2024

From planning peer-to-peer fundraisers to properly marketing your online campaigns, there’s an endless number of items on your to-do lists. That’s why it’s essential to carefully choose the right software solutions to support your operations–the right tool can drive a high ROI for your fundraising efforts.

Software 98

Software Effective Nonprofit Collaboration 98

Bloomerang

NOVEMBER 10, 2023

For example, they may collaborate with your donor recognition team, event planner, volunteer coordinator, and marketing manager. Follow up on a different marketing channel, such as social media. Allow supporters to get to know your team members and ask questions about your mission. Send a survey if you don’t hear back.

Gift 100

Gift Raise Guide Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

AccelEvents

NOVEMBER 5, 2020

From event ticketing to marketing, an event planning software allows an event organizer to see all of their tools in one cohesive place. Event marketing and promotion. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Event design and setup. Agenda builder. Event app integration.

Software 83

Software Virtual Integration Analytics 83

sgEngage

DECEMBER 20, 2023

With these two numbers, you can identify the ROI for each channel. Tip 1: Identify line items in your budget that cross programs, or are essential for daily operations, including utilities, insurance, bank fees, and marketing costs. Tip 2: Ask your accounting vendor these five questions. Identify the top line for each channel.

Foundation 91

Foundation Build Grant Fund 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Good question!

ROI 50

ROI Social Media Measure Media 50

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. This is especially true for organizations new to email marketing. As you consider your constituents and their needs, ask yourself these questions. These metrics will help you identify ways you can improve your campaign going forward. How about you?

email 52

email Guide Newsletter Rate 52

AccelEvents

NOVEMBER 5, 2020

From event ticketing to marketing, an event planning software allows an event organizer to see all of their tools in one cohesive place. Event marketing and promotion. Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Event design and setup. Agenda builder. Event app integration.

Software 59

Software Virtual Integration Analytics 59

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over … But that was then and this is now.

Web 108

Web ROI Bookmarking Phase 108

CauseVox

APRIL 29, 2021

But as any fundraiser worth their salt will tell you – planning is something you need to do, without question. If you start working on something in the year that doesn’t feed into this goal, then you need to question whether it’s worth doing. See this article for more tips on calculating your ROI. List Your Resources.

Calendar 98

Calendar Template Guide Fundraising 98

Care2

AUGUST 28, 2013

Email marketing is mainly a numbers game. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

email 77

email Fundraising ROI Rate 77

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

David Alston VP of Marketing, Radian6 Candace Fleming CEO and Co-Founder, Crimson Hexagon Todd Parsons Co-Founder, BuzzLogic Tony Priore Biz 360 Mike Spataro Visible Technologies How do people retro-fit to understand the listening part of the business?     What's the ROI of listening?

Marketing 50

Marketing ROI Influence Metrics 50

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Double the Donation

DECEMBER 7, 2021

The interface is easy to use, and we began seeing the ROI in the first go-live minutes.” ” – Tamara Wheeler, Vice President of Marketing & Development. ” – Bert Kimrey, Director of Community Marketing. We appreciate the prompt replies from every DTD team member.

Review 52

Review New York City Gift Integration 52

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. In essence, the role of event marketers has transformed from a cost center to being a revenue-generating profit center. The Changing Role of the Event Marketer. The Shift in Events For Today’s Event Marketer.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

You need to visit your page every day - especially if your engagement strategy is working and your fans are posting content, questions, or responses. and some are free) that can more easily gather up metrics into a spreadsheet than the insights tool, but you do have to talk with a sales person first. The key here is actionable data.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m the Internet Marketing Manager for The Humane Society of the United States. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t Great thing about online marketing ???

Case Study 50

Case Study ROI Social Media Contest 50