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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By using the insights hidden in your donor information, you can fine-tune your marketing strategies. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Common Communication Channels for Nonprofits Email Marketing Email remains a powerful tool for reaching donors.

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What to Do When Your Fundraising Methods Fall Flat

Get Fully Funded

It’s a horrible feeling when the tried-and-true fundraising methods that have worked in the past stop working. Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. Let’s back up and look at your methods of fundraising through the eyes of your donor.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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The Phone Test

Tech Soup

Here's an idea from our friend Laura at Idealware: what if you measured any communications method by whether it would have more or less impact than spending the same amount of time calling donors on the phone? If your goal is to have a conversation, then why not pick up the phone and have one?

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5 Text Message Marketing Best Practices Every Fundraiser Needs to Know

Qgiv

These five text message marketing best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience! . Why are these text message marketing best practices so important? . That means texting is one of the most effective communication methods out there.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. Ensure you have active, agreed-upon communication tools with your remote guest speakers, such as phone, instant messaging, or email. Below, they’ll dive into: What really matters to plan a successful virtual event. Lean Into Email.

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The Top 9 Text-to-Give Platforms To Boost Mobile Giving

Bloomerang

Text-to-give (also known as text-to-pledge or text fundraising) is a form of mobile fundraising in which donors give by sending a keyword to a text fundraising phone number. You select a unique keyword (such as “GIVE”) and are assigned a phone number for supporters to text. Supporters text the keyword to your phone number.