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Understanding Digital Tracking

Byte Technology

Nearly everything can be traced and tracked, from cell phone records to ATM withdrawals. For online marketers, there is customer behavior digital tracking. It presents itself in the form of permission-based tools, such as device IDs, cookies, Geo-location, and IP mapping. What You Need To Know About Digital Tracking.

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Study of Lyft rideshare data confirms minorities get more tickets

Ars Technica

Giving research a Lyft The work was done thanks to cooperation from the ridesharing company Lyft, which provided data on its drivers in Florida, all 222,838 of them, along with a record of all the GPS pings their tracking systems sent into the company's servers.

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Housing market shift: Where home prices are starting to fall

Fast Company Tech

Among the 384 metro-area housing markets that the Freddie Mac House Price Index tracks dating back to 1975, these are the 10 metros that saw the biggest year-over-year home price increase in 2024: Kingston, New York: +13.5% The map above shows the year-over-year change in metro-area home prices from December 2023 to December 2024.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Start with the basics: Begin by implementing core Salesforce Nonprofit features, such as moves management, donation tracking, streamed gift entry and reporting. Map the donor lifecycle: Visualize the stages donors go through from initial awareness to becoming loyal supporters. Later, you can migrate the less critical data.

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Why associations should use Salesforce Maps

Nimble AMS

Salesforce Maps may be the perfect solution for your association! With Salesforce Maps, your organization can identify trends, patterns, and opportunities within your data, mapped geographically. What is Salesforce Maps? Are you looking for a new way to view and analyze your data in a geographical context?

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Mapping Our Way to an Inclusive Donor (and Team) Experience

Allegiance Group

Donor Journey Mapping is a process for helping organizations understand their current donor experience, identify opportunities to improve, and implement a plan to enhance it. They did their Donor Journey Mapping Homework by: Defining the audience: Donors who had the potential to make a $1k gift. Need help understanding your donors?

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Google Maps adds an overlay of COVID-19 case trends

The Verge

Google Maps will soon include information on COVID-19 spread in states, counties, and some cities. Areas of the map will be color-coded based on case rate, and a label shows if cases are going up or down. Toggling on the “COVID” layer in the app will show the seven-day average number of confirmed cases in each area per 100,000 people.

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