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How to Manage Google Ads Through a Website Relaunch or Redesign

Whole Whale

Map out new URLs and plan to update ad landing pages Having ads pointing to old, now non-existent URLs (404s) is a violation of Google Ad Grant policy (and a terrible user experience). Update sitelink extensions After mapping out your URL updates, make sure URLs used in sitelink extensions are updated, too. Design for SEO.

Google 52
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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Once you have a target audience in mind, start putting your ideas into action and building a strong digital presence for your organization. Follow SEO best practices.

Map 52
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The 9 Best Volunteer Apps for Better Engagement in 2024

Bloomerang

Here’s what to expect: Features to look for in a volunteer management app Best volunteer apps for 2024 How to make the most of your volunteer app Whether you’re looking to manage volunteers for an event or start an employee volunteer program, a volunteer app can help you keep your program on track and reduce stress for all involved.

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7 tips for preparing your nonprofit for a move to new software

EveryAction

Keep in mind that while it’s important to prepare your data for migration to new software, data hygiene is not a one-and-done activity. Be sure that your policies and procedures include consistent naming standards for things like campaigns, events, queries, and exports to make searching and reporting easier and more accurate.

Software 226
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4 Tips to Increase Patient Acquisition and Hit Growth Goals

Nonprofits Source

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail.

Goal 52
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5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions

Classy

And if you discover that a particular combination of search terms generates good results, you can also enable Audience Expansion, which gives the algorithm a heads up that you want to target similar people, so you can reach a broader audience that’s still likely to be drawn to your cause. . Identify and Connect With Like-Minded People.

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

When nonprofits shift their focus to serving rather than soliciting their donor base, it becomes easier to attract like-minded supporters and build lasting relationships. This increases conversion and allows Facebook to track data and retarget similar donors. What problems are you facing that we can help you solve?

Content 96