Remove Map Remove Measure Remove Metrics
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

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DIY Community Engagement Metrics

Amy Sample Ward

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Community Mapping. >> Content Mapping. >>

Metrics 219
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Is your organization creating bad leaders?

Fast Company Tech

Without clear boundaries or metrics, decision-making slows, trust erodes, and blame becomes a substitute for ownership. A financial services firm, for example, implemented a bonus system heavily weighted toward individual performance metrics. Map out how each division, team, and role contributes to achieving these goals.

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If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

Give me an interactive map, a pivot table, even a plain old pie chart and I’m happy. Establishing regular meetings or processes for metrics review helps position us to learn from the data we’re collecting and be better positioned to identify opportunities to improve. —– I love data as much as the next person.

Metrics 158
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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

Value Every Stage Assign appropriate credit to awareness activities Measure engagement metrics Track time-to-conversion Consider assisted conversions 3. Feel free to *borrow* because we can’t work with everyone.

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Nonprofit Webinars: DIY Community Engagement Metrics

Amy Sample Ward

Topic : Do-It-Yourself Community Metrics. Description : Social media, online campaigns, and community engagement can be tricky things to dive into and do well without measuring, monitoring and evaluating. But what to measure? How to evaluate?

Metrics 100
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January 2014Nonprofit Blog Carnival: Measurement and Learning

Beth's Blog: How Nonprofits Can Use Social Media

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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