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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. Here are three ways to get a clearer sense of your audience.
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MAY 2, 2022
Even though it’s virtual, you still have to promote the event, sell tickets or tables, get sponsors, and map out the program. Market the heck out of your virtual fundraiser, with all the enthusiasm you would have if you were promoting an in-person gala. Do a test run with a few Board members to make sure you know how the tech works.
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MARCH 6, 2022
I have seen founders have success hiring a first employee to take over social media, email marketing, gift entry and acknowledgments, and event planning. The important thing is that you map out a plan and get Board buy-in. Together, as a team, you want to be greater than the sum of your parts. Is there a consensus? Choose a candidate.
The Modern Nonprofit
SEPTEMBER 28, 2021
PHOTOGRAPHY: BFA.COM. Virtual Speaker Event Tips: Designate a technical person to test and supervise your tech before the event and make sure everything flows smoothly on the big day–managing screen sharing, sound, cueing speakers, managing waiting rooms, and whatever else your event may require on the day of!
The Modern Nonprofit
AUGUST 30, 2023
PHOTOGRAPHY: BFA.COM 2. Virtual Speaker Event Tips: Designate a technical person to test and supervise your tech before the event and make sure everything flows smoothly on the big day–managing screen sharing, sound, cueing speakers, managing waiting rooms, and whatever else your event may require on the day of!
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SEPTEMBER 20, 2022
Lay out a plan that identifies all the Asks, donor communications, warm touches, and marketing activities you plan to do between now and the end of the year. Seriously, if you haven’t tested your own Donate Now button lately, do it! Make your email marketing sing. When will you start your year-end campaign? Plan your appeals.
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SEPTEMBER 14, 2023
Along the way, we’ll explore ways you can create this content using just an iPhone and some CMS knowledge, making each idea accessible for small-shop nonprofits without a ton of marketing capacity. Brush up on some photography best practices , such as following the rule of thirds and testing out unique perspectives.
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