Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Charity Village

MAY 30, 2024

The 2024 Canadian Direct Mail Benchmarks report is here! Good Works is thrilled to once again bring you this totally free report, packed with all-Canadian data to help you measure your direct mail program against yourself, and against the sector.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Your “choir” needs to see and feel a connection to your work.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. Even something as straightforward as “GIVE NOW” works well! About the Author.

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Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Nonprofit Tech for Good

NOVEMBER 9, 2020

Spamming is illegal, and often goes straight to a junk mail folder. Once an organization decides to communicate via text, the next logical step is to build a list of cell phone numbers—not an easy feat without permission. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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The Fundraising Authority

DECEMBER 3, 2020

Whether your non-profit works on a fiscal or a calendar year, most “regular folks” in the work-a-day world work on a calendar year, and make a significant portion of their yearly donations at the end of the year. an e-mail and a piece of direct mail) with your year-end ask.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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NonProfit PRO

SEPTEMBER 1, 2021

You’re probably working hard on your annual appeal, which will hopefully bring in lots of cash both by mail and online. Believe it or not, the holidays and year-end are rapidly approaching.

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Bloomerang

OCTOBER 10, 2024

To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Don’t let other people’s fear stop you from working for your mission. Still feeling nervous? You matter. You are worthy of support. You are not here to play small.

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NonProfit PRO

AUGUST 24, 2022

It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Testing is about the most basic best practice we have in direct marketing. Logic and common sense do not apply. Except when they do.

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The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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Mashable Tech

APRIL 14, 2025

How do tax extensions work? You can fill out a 4868 form through the tax software of your choice, including any of the federal free file options, or mail in a physical copy of the filled-out form to the IRS before the due date. Individual Income Tax Return." Search for or select a 4686 form when prompted as you are filing your taxes.

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The Fundraising Authority

NOVEMBER 28, 2020

In working with dozens of non-profit organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end fundraising each and every year at your charity: Rule #1: Make Sure Your Message is Consistent. communicate) through direct mail.

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Hands on Fundraising

AUGUST 20, 2024

On paper, mailed to me!) How to write appeals that work appeared first on Hands-On Fundraising. This was before we had access to the internet and a huge amount of information at our fingertips. I was smart enough to subscribe to Jerry Huntsinger’s newsletter, though. (On

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TechSpot

MAY 10, 2023

Mozilla Thunderbird is almost 20 years old, and the open-source company is working hard on the future of one of the most popular offline mail clients available on the market. The future of Thunderbird is brighter than ever, as developers are busy with modernizing the program's ancient codebase with a. Read Entire Article

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The Fundraising Authority

SEPTEMBER 22, 2022

It’s about a nonprofit I once worked with. Fundraising systems allow your staff to do more work with less hassle. Systems bridge the gap and allow few people to do more work with less financial investment. Systems that make sweeping pronouncements without breaking work down into simple steps are unlikely to be successful.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). This really works.

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Qgiv

NOVEMBER 2, 2023

Fundraisers like you have a lot of work to do to make the world a better place, so any time you can save on administrative tasks is incredibly valuable. By automating these tasks, you save your nonprofit time that would normally take a person hours to complete, allowing your personnel to engage in more meaningful work at your organization.

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The Fundraising Authority

DECEMBER 4, 2020

In my mind, the optimal time-frame for your year-end fundraising strategy is about 6 weeks – you spend the final two weeks in November laying the groundwork (building on the cultivation work you did all year) and then make your asks during the month of December. If you’re reading this on December 20 th , you can still get to work.

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sgEngage

NOVEMBER 20, 2023

I want you to have the confidence (and your leadership team to have the confidence in you) that with data and time, you can make annual giving work for your organization. The only way you’ll ever know what’s working and what’s not is by testing your approach. Plan for your year. Test one thing at a time.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate.

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The Fundraising Authority

NOVEMBER 23, 2020

But most of the non-profits I work with are small and mid-sized organizations. Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. E-mail is the killer fundraising app on the web. non-profits) the following day.

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sgEngage

JULY 16, 2024

Here’s how targeted appeals are working for us: Promoting matching gifts Focusing on a theme Experimenting with AI I am the Development Manager for After School Matters (ASM), a medium-large nonprofit that provides after-school programs for high school teenagers in Chicago. Ours is a common challenge for social-good organizations.

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TechSpot

NOVEMBER 18, 2024

A recent report from Android Authority suggests that Google is working on a feature. Even with the effectiveness of filters and the widespread use of open standards like OAuth for delegated access, some users still struggle with spam. Fortunately, Gmail may soon add a new tool to its anti-spam arsenal. Read Entire Article

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. We often assume that our audiences don’t change over time, but that’s not always the case, and nuances within each audience type can appear depending on the focus of your organization’s work.

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The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. They will never be able to get every possible fundraising activity done… so they have to spend their time doing what works. They Prioritize Work.

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Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Tools like WordPress (website and blog content) and MailChimp (email marketing) are much easier to work with if users can make simple HTML edits.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. The whole premise is that you are taking prospects from a highly relational, social mode of networking through targeted advertising to an engagement vehicle that works to capture their contact information and form of identifying preferences.

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The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

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The Fundraising Authority

JANUARY 2, 2021

Here are eight ways to keep that list growing and working for your school, church, or charity: 1. Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? They never write them down.

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Allegiance Group

APRIL 14, 2025

Step 2: Examine Individual Campaign Results What Worked and What Didnt Now that you know where you want to go, Step 2 will help you determine how youre going to get there. Understanding what worked and what didnt yields valuable insights you can leverage in next years budget. Direct mail still a top performer?

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Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

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Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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