The Modern Nonprofit

FEBRUARY 4, 2025

Estimated Reading Time: 3 minutes 5 Fundraising Metrics Every Nonprofit Should Track This Year In todays data-driven world, you cant afford to guess whats working and whats not in your fundraising efforts. Tracking the right metrics helps you understand your impact, refine your strategies, and maximize your resources.

Metrics 52

Metrics Track Fundraising Nonprofit 52

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

Mail 130

Mail Retention Donor Practice 130

The Verge

FEBRUARY 19, 2021

They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by using software like MailChimp to embed tracking software into the message. A single tracking pixel is embedded into the email, usually (but not always) hidden within an image or a link. How does it work?

email 125

email Track gMail Mail 125

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Read time: 8 minutes. Apple MPP, a.k.a.

Mail 116

Mail Spam email Rate 116

The Verge

JULY 10, 2020

They’re also tracking whether you’ve opened the email, when you opened it, and where you were at the time by embedding tracking software into the message. Just type “email tracking” into your search engine and watch all the software apps appear. There are a variety of methods used to track emails. How does it work?

gMail 138

gMail Track Method email 138

Fast Company Tech

APRIL 11, 2025

At the center of the class action suit was the allegation that between April 22, 2010, and September 26, 2011, Facebook improperly tracked its users around the web using its then-newish Like button that was displayed on non-Facebook websites. That payment is actually part of a class action lawsuit settlement Facebook agreed to back in 2022.

Facebook 116

Facebook Social Media Classes Paypal 116

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 111

Mail Build Nonprofit Charity 111

M+R

DECEMBER 8, 2023

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

Track 111

Track Digital Change Fundraising 111

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

Fundraising 243

Fundraising Online Social Media Mail 243

The Verge

NOVEMBER 17, 2021

The Kyle Rittenhouse trial in Kenosha, Wisconsin has once again gone off track because of basic technology problems: Rittenhouse’s defense attorneys today requested a mistrial because prosecutors sent them a drone video via email, which compressed the video in size. Photo by Sean Krajacic - Pool/Getty Images.

Mail 111

Mail Video Wisconsin Files 111

Nonprofit Tech for Good

APRIL 27, 2023

Google Analytics :: analytics.google.com Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols.

Resource 361

Resource Tools Digital Marketing 361

The Verge

DECEMBER 4, 2021

But according to McGonigal, FedEx tracking information shows the device arrived at the facility weeks ago. For Pixel phones, your options for official service are either via mail-in or, in some countries, local service through an authorized provider. In the US, Google partners with uBreakiFix franchises.

Mail 125

Mail Google Results gMail 125

Fast Company Tech

APRIL 8, 2025

So easy, in fact, that a Daffy user can feel like a billionaire making a quick donation to their chosen charity without having to fill out forms, mail checks, or any of the other tedium that can slow the giving process downsimply hit a button, or make a verbal command, and make a donation.

Charity 96

Charity Donation Voice Platform 96

TechCrunch

MAY 1, 2021

While Novak didn’t share explicit targets or mandates around investment in diverse founders, he pointed to his track record at Gelt VC, in which 41% of capital went to woman CEOs. “Those are probably the people that are more naturally intuitive investments, so it definitely does skew that direction.”.

Mail 143

Mail Marketing Las Vegas Miami 143

sgEngage

DECEMBER 12, 2024

In addition to your CRM, document any third-party tools you use: email marketing, event management, volunteer tracking, etc. If you work at a school, are you able to track education and family relationships easily? Compile a list of all the data-related tools that youre currently using. Read contracts carefully to avoid surprises.

Change 103

Change Time Nonprofit Evaluation 103

Nonprofit Tech for Good

JULY 31, 2020

Did you mail out an appeal at a different time? For example, if you raised $5,000 as the result of a recent solicitation and spent $1,500 in mailing and printing costs to raise this money, your return on investment is $3,500 (Total Revenue: $5000- Total Expenses: $1,500 =$3,500). Did you use a different subject line in an email appeal?

Goal 312

Goal Fundraising Pledge Nonprofit 312

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 They often prefer to support traditional, well-established organizations with a proven track record of impact.

Giving 246

Giving Generation North America Social Media 246

Nonprofit Tech for Good

JULY 7, 2022

Email Deliverability is the process of tracking how successfully your emails are reaching inboxes. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate. 2) Ensure your Supporters are Opting-in (and then Opting-in again).

email 336

email Nonprofit NPO Content 336

Nonprofit Tech for Good

DECEMBER 12, 2019

You can use your Donor Management System to keep track of grants from donor-advised funds along with the recommending donor with these helpful features: Soft Credits for Charitable Sponsors . That way, these gift records are linked together for easy reference, tracking, and reporting. You can link together the charitable sponsor (i.e;

Relationship 246

Relationship Donor Management Sponsor 246

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

Fundraising 246

Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

JUNE 29, 2021

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. RiteTag allows you to track in real-time the performance of your campaign hashtags. Their dashboard shows you how many people are using your hashtag on Twitter and Instagram and enables you to track trending hashtags.

Tools 358

Tools Resource Free Nonprofit 358

Nonprofit Tech for Good

JANUARY 10, 2022

All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. How to Track Google Grants Conversions and Google Ad Results. The way to do this is to have detailed conversion tracking. Signing up for you mailing list.

Grant 359

Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. See also OptInMonster.

Tools 351

Tools Resource Free Nonprofit 351

Bloomerang

JANUARY 14, 2025

Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign. Step 5: Track and analyze data to improve over time. Track data points and metrics to evaluate your campaigns progress. Pair online and offline fundraising strategies.

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. Here’s how to start.

Communication 319

Communication Fundraising Audience Donor 319

Allegiance Group

APRIL 14, 2025

Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Direct mail still a top performer? Direct Mail Renewals typically drive the majority of mail revenue are you mailing enough efforts?

Public 52

Public Media Channel Mail 52

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. What’s happening? Who does it affect? on iPhone, 9.6%

Rate 122

Rate email Open Change 122

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. The only way to know what works, and what doesn’t is to track metrics and return on investment (ROI) for all fundraising tactics. They Focus on Metrics.

Effective 208

Effective Fundraising Profit Donor 208

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

email 338

email Fundraising Stats Marketing 338

Nonprofit Tech for Good

DECEMBER 6, 2019

You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like. With every communication, be sure you provide a way to register online right then and there.

Fundraising 246

Fundraising Practice Tips Sponsor 246

The Fundraising Authority

SEPTEMBER 7, 2022

Nothing is more draining than constantly following major donor “hunches,” and spending time tracking people down, only to fail to even get a first meeting. They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. Good major donor prospects…. #1 1 – Fit Your Organization’s Profile.

Guidelines 312

Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

AUGUST 30, 2020

When donor information is lost in the mail, buried in an inbox, or incorrectly added to a spreadsheet, organizations risk substantial logistical challenges the day of the event that can offend donors and make for an unpleasant experience. 4) Scoring Challenges. 8) Costly Service Providers and Solutions.

Technology 289

Technology Fundraising Sponsor Help 289

sgEngage

DECEMBER 20, 2024

Today, we continue using this spreadsheet to collaborate in biweekly meetings that include major stakeholders: our Chief Administrative Officer, Director of Development, Direct Mail Consultant, and yours truly as Database Manager, the one spearheading our efforts.

Software 95

Software Fundraising Database Blackbaud 95

Nonprofit Tech for Good

JANUARY 12, 2023

B Generous is a no/low code solution and can be installed in less than an hour at any point of donation where you accept charitable gifts (including QR codes for direct mail campaigns, auction items, gala tickets, peer-to-peer giving, and more). Your nonprofit can track all of your Donate Now, Pay Later donations on your nonprofit dashboard.

Donation 354

Donation Giving Nonprofit Donor 354

Bloomerang

DECEMBER 2, 2024

As someone who analyzes hundreds of fundraising emails a year, here’s a process that you can follow to pinpoint where your email got off track and how to improve it in your next fundraising email. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results.

email 118

email Fundraising Rate Donation 118

Nonprofit Tech for Good

APRIL 13, 2018

RiteTag allows you to track in real-time the performance of your campaign hashtags. Their dashboard shows you how many people are using your hashtag on Twitter and Instagram and enables you to track trending hashtags. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Mobile 275

Mobile Tools Online Free 275

The Verge

JUNE 8, 2021

On Monday at WWDC, Apple announced Mail Privacy Protection , which will limit the amount of data that people who send you emails can collect about you. Here’s how the company describes it: In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Newsletter 104

Newsletter Mail Journal email 104