Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Mail Strategy Fundraising Nonprofit 59

Bloomerang

NOVEMBER 1, 2024

Let’s get specific: 3 more strategies + 6 new tips to boost generosity In the past, you may have considered some of these strategies someone else’s job. TIP 7: Even if you’re small, you can use artificial intelligence (AI) to target and enhance your messaging. TIP 9: Make it easy for people to participate on their terms.

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NonProfit PRO

JANUARY 9, 2023

If you’re ready to make your digital channels work for you, bring in more online revenue, and save yourself some time, here are my top tips.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Here are 4 tips to help you plan a successful massive fundraising event. Some tips for communicating well are: Rally your lead volunteers to develop clear, direct, and mission-centric messaging and assets. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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NonProfit PRO

AUGUST 5, 2024

Here are five tips for acquiring donors through direct mail campaigns. Donor acquisition is a major challenge for nonprofits this year.

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NonProfit PRO

AUGUST 12, 2022

Here’s a look at how Planned Parenthood split its 55,000 mid-level program list into smaller segments to mail smarter, and effectively renew and upgrade lapsed and underperforming donors, respectively.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

5 Tips For QR Code Success Mobile-First Design: Make sure all your linked content is optimized for mobile devices. If you discover QR code mailers outperform posters, double down on direct mail postcards. You could also use this opportunity to gather participant insights through surveys or feedback forms.

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Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . electronically or via regular mail). As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request.

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Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. As a result, many are witnessing stagnant yearly returns or, even more alarmingly, consistent declines.

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sgEngage

NOVEMBER 13, 2024

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Nonprofit Tech for Good

DECEMBER 6, 2019

Here are ten tips to consider ahead of your 2020 event. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

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NonProfit PRO

MARCH 18, 2022

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

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Allegiance Group

APRIL 3, 2025

What are some tips for reactivating lapsed donors? Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up a direct mail appeal with an email reinforces the need and offers an alternative way to give. Try something new.

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NonProfit PRO

OCTOBER 26, 2022

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

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Nonprofit Tech for Good

SEPTEMBER 29, 2019

Leverage the power of keyword and shortcodes when promoting your fundraiser using video, radio, Facebook Live , television, direct mail, and in-person events. There’s no limit to the places you can use text-to-donate and it makes giving easy and accessible anytime, anywhere.

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Bloomerang

DECEMBER 13, 2021

With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Tip 1: Maximize your year-end fundraising emails. Here are some tips to maximize your chances of raising the most funds possible: . Tip: Plan to email your supporters more than once.

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The Fundraising Authority

DECEMBER 3, 2020

Today, we’re presenting some tips for maximizing your non-profit’s revenue from year end appeals. an e-mail and a piece of direct mail) with your year-end ask. First , send out a year-end fundraising direct mail piece to your entire housefile (your entire donor database) asking for gifts.

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The Fundraising Authority

NOVEMBER 28, 2020

Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e. communicate) through direct mail.

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M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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NonProfit PRO

DECEMBER 6, 2021

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

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Bloomerang

MAY 26, 2021

Tip #1: Identify . Tip #2: Locate. Options could include: Direct mail. Tip #3: Plus One. It shows that this is a concerted effort on the part of the organization and not just a spam email or junk mail. You drove people to your website using the push channels (direct mail, email, etc.),

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Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

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Association Analytics

DECEMBER 13, 2023

Here are 6 tips on how to transform your data into a tool you can use to meet and exceed your association’s goals, into next year and beyond! Watch this on-demand webinar to tips on how to give your data the love and attention it deserves throughout the year, as well as quick wins to make it extra sparkly at least once a year. 3.

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Allegiance Group

JANUARY 14, 2025

Send your supporters updates on ongoing projects and campaigns (including direct mail). Six Tips for SMS Fundraising Success To maximize the impact of your fundraising efforts, consider these best practices when using SMS messaging: Start collecting. Thank-you messages. Campaign update s. And remind them of upcoming deadlines.

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Bloomerang

MAY 3, 2021

These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). Enclose tribute giving envelopes in mailed newsletters and/or annual reports. Most are evergreen. .

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. Make the tribute section a standard element on all donation forms. MobileCause makes it easy for a donor to make a tribute gift.

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Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new online donors an additional thank you by mail. If you thank well, you may get a lifetime of gifts.

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NonProfit PRO

APRIL 9, 2025

Email communications are vital to nonprofit fundraising and marketing, so here are four ways to make your emails more effective.

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Candid

NOVEMBER 30, 2022

Here are a few top tips: 1. So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. Consider using this resource for tips on updating your Candid nonprofit profile. .

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Bloomerang

AUGUST 17, 2021

In this blog post, I’ll cover five tips for nonprofits looking to throw their first auctions and how you can start planning for one that will wow your guests and inspire them to take action and support your mission. Tip #1: Put the right team together. . Tip #2: Set goals for your fundraising auction. . Tip #4: Get creative. .

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NonProfit PRO

SEPTEMBER 21, 2023

Here are five email newsletter makeover tips that she shared. When marketers think of their email newsletters, they may be placing too much emphasis on “news” and not enough on the “letter” aspect, and Ann Handley, chief content officer at MarketingProfs, sees this as an opportunity.

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Bloomerang

AUGUST 19, 2021

Even if you had her mailing address I doubt it would matter. . The post 5 Tips To Help Your Nonprofit Receive MacKenzie Scott Funds appeared first on Bloomerang. Scott’s funding operation has no known address — or even website. . The point is that she’s more likely to find you if you fall within her funding priorities.

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Bloomerang

JUNE 7, 2022

Follow these tips to ensure that your letter is as effective as possible: Once you’ve completed this process and feel like you’re ready to do a final review of your letter, ask yourself the following questions: Is your appeal letter easy to read? A direct mail provider can help you send out letters quickly and efficiently.

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Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Look at metrics like email open rate, click-through rate (CTR), direct mail response rate, donor retention rate, fundraising totals, and event attendance, depending on the strategies you implement. Survey your audience.

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