Pamela Grow

DECEMBER 11, 2024

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Nonprofit Tech for Good

MARCH 28, 2020

These are questions with unpredictable answers, making time savings and flexibility more crucial than ever. Here’s how to leverage technology to plan a golf fundraiser in these uncertain times. Eliminate Mail-In Registration Forms. This also makes it easy to handoff information to staff at the golf facility at any time.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

Achieving this level of personalization at scale has traditionally been time-consuming and difficult for many organizations. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Theres good news. Salesforce is the great equalizer.

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The Fundraising Authority

SEPTEMBER 22, 2022

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Write professional drafts with A.I.

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sgEngage

DECEMBER 12, 2024

As their list of frustrations grew and their unfulfilled hopes piled up, they asked me if I thought it was time to change to another donor CRM. Does your team have the time and technical aptitude to evaluate and learn a new system? Could it be more time- and cost-effective to invest in training on your current CRM?

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NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

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NonProfit PRO

DECEMBER 11, 2023

It’s that time of year again. That’s why I am sharing a few bloopers in direct mail and emails that could have been prevented in the past few months. The holidays are near and the year-end giving crunch is on.

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Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope. Why the range?

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Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Nonprofit Tech for Good

OCTOBER 15, 2022

Even if your supporters don’t take the time to read your letter all the way through ( odds are, they won’t! ), they’ll see powerful images that will inspire them to give in a matter of seconds. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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sgEngage

NOVEMBER 13, 2024

Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic. Direct mail helps you connect with donors who may not be as well-versed in the virtual stratosphere or simply prefer a hard copy of a newsletter, brochure, or fundraising letter.

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The Fundraising Authority

DECEMBER 3, 2020

It’s a simple fact that has been proven time and again in fundraising studies and research: people give to charity at the end of the year. For other folks, the end of the year is simply a time of gift giving, including giving gifts to charity. an e-mail and a piece of direct mail) with your year-end ask.

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Bloomerang

DECEMBER 12, 2024

Supposedly, time, effort, and pain are removed from writing projects. Here’s the rub: There is nothing more profoundly personal and intimate than philanthropy the voluntary sharing of time, talent, and treasure lived out in a virtually unlimited range of compelling ways to express love of humanity.

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Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct.

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Bloomerang

NOVEMBER 21, 2024

How many new first-time donors did we have at end of year? Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Filter by date.

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Nonprofit Tech for Good

JANUARY 31, 2021

Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. Bonfire :: bonfire.com.

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Mashable Tech

APRIL 14, 2025

Many may be looking for a little more help, or time, to complete their federal returns safely and efficiently. In order to request an extension, taxpayers must fill out a 4868 Form , also called the "Application for Automatic Extension of Time to File U.S. SEE ALSO: REAL ID deadline is weeks away. Here's what you need to know.

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Mashable Tech

MARCH 7, 2025

Ransoms letters (yep, snail mail) are sent to corporate executives claiming to be from "BianLian Group," a known Russian ransomware gang, saying they've infiltrated the organization's network and demand payment to a Bitcoin wallet or else sensitive information will be published on its network.

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Nonprofit Tech for Good

JUNE 22, 2023

Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit. At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card.

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Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time. Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses).

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The Fundraising Authority

NOVEMBER 28, 2020

The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. The year-end giving season is a great time to hit all of your fundraising bases. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings….

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The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Nonprofit Tech for Good

AUGUST 3, 2022

At the time, tribute donors would mail a check along with the contact information of their tribute gift recipients to their chosen nonprofit and the nonprofit would then mail the tribute gift recipient an acknowledgement letter or card. Nonprofits began to offer tribute gifts in the early 2000s.

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Allegiance Group

APRIL 15, 2025

After all, it costs about five times more to acquire a new donor than to retain one. In the best of times, the average donor retention rate hovers around 4045%. Test other programs that could work well together, like direct mail and digital. Take steps to turn more one-time donors into regular donors.

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Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new online donors an additional thank you by mail. If you thank well, you may get a lifetime of gifts.

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The Fundraising Authority

SEPTEMBER 22, 2022

They had one full-time development director on staff, but everyone – including the staff, the board, the volunteers, even the donors – was constantly worried about fundraising. So every time someone had a good idea for a mailer, they sent one out. The letter will be sent out in the mail on the following day. #4 Every week?

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The Fundraising Authority

DECEMBER 10, 2022

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Also included in this group of stories are volunteer stories, told by volunteers about why they give their time to your non-profit, and what they have seen while working out in the field.

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The Fundraising Authority

DECEMBER 4, 2020

Choosing Your Time-Frame. In my mind, the optimal time-frame for your year-end fundraising strategy is about 6 weeks – you spend the final two weeks in November laying the groundwork (building on the cultivation work you did all year) and then make your asks during the month of December. Send out an e-mail fundraising letter.

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The MatrixFiles

JANUARY 18, 2024

All of these updates are now considered email deliverability best practices and more email providers will likely roll out similar, or even more stringent, requirements in due time. Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. has permission to send on your behalf.

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The Fundraising Authority

NOVEMBER 23, 2020

They don’t have lots of extra time or staff to run projects and campaigns that aren’t going to pan out. Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. E-mail is the killer fundraising app on the web.

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The NonProfit Times

NOVEMBER 25, 2024

At the same time, only 1.2% Art Taylor, president and CEO of BBB’s Give.org, told The NonProfit Times. Solicitations at the checkout counter make giving convenient and can elicit solidarity for those who have less at a timely moment,” said Taylor. New data shows 4.6% among Muslims or 32.1% of Muslims and 20.3% of Catholics.

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M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). Direct Mail Targeting! Get the full webinar recording here !

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Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

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Nonprofit Tech for Good

SEPTEMBER 27, 2021

While tribute donors are typically one-time donations, they don’t have to be. Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. Maximize the Impact of Tribute Gifts.

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Nonprofit Tech for Good

JULY 31, 2020

With the year half way over, this is the perfect time to evaluate your progress so far. If you raised 15% more in January 2019 compared to January 2020, take a look at the difference in your fundraising strategies between these two time periods. Did you mail out an appeal at a different time? This Year Vs. Last Year.

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