Nonprofit Tech for Good

JUNE 1, 2021

At the core of the project is the 2021 Global NGO Technology Survey and the data below is based on the survey responses of 478 nonprofit email marketing managers. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

email 339

email Fundraising Stats Marketing 339

Charity Village

FEBRUARY 3, 2023

Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).

Mail 75

Mail Benchmark Survey Charity 75

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.” Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 354

Social Media Donor Social Media 354

M+R

MAY 31, 2022

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

Mail 116

Mail Spam email Rate 116

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

Calendar 110

Calendar Fundraising Gift Social Media 110

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries.

Tools 277

Tools Fundraising NGO Nonprofit 277

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Benefits of Partnership.

Trend 215

Trend Global Report Giving 215

TechImpact

AUGUST 26, 2013

The Chronicle of Philanthropy and Fast Company reported the following statistics from the report: 40% of those surveyed in the study researched nonprofits on their phones. 20% of donors are more likely to be persuaded to give through online resources, as compared to direct mail. 25% of respondents made a donation via a mobile device.

Fundraising 201

Fundraising Google Donation Donor 201

The NonProfit Times

NOVEMBER 25, 2024

More than 2,200 adults in the United States (and a separate section with more than 1,000 adults in Canada), were surveyed for insight on how people with self-reported religious affiliation – from different U.S. Regions and Religious Affiliation from the BBB Wise Giving Alliance in Arlington, Virginia.

Charity 104

Charity Studies Ratio Attitude 104

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Can you survey nonrenewing donors to see why they didn’t renew? Research the steps needed to create a direct mail fundraising program (e.g. your neighbors.

Fundraising 359

Fundraising Donation Donor Social Media 359

Mashable Tech

FEBRUARY 14, 2025

Take the smart home survey. So, take a few minutes to fill out our Smartest Home survey. We’ll be running this survey for about two months, and then we’ll crunch the numbers to see what you all deemed the best smart home tech. Mail your completed entry to: Readers' Choice Sweepstakes - Smartest Home c/o M.

Gift 105

Gift Amazon Rate Mail 105

Nonprofit Tech for Good

FEBRUARY 28, 2011

Nonprofits that have the resources or connections to tap into media, celebrity or large e-mail lists have done well, but many others are simply breaking even (or not). Many nonprofits are experimenting with text-to-give fundraising, but thus far results have been mixed. in print materials, Tweets, and Status Updates.

Social Media 234

Social Media Campaign Giving Media 234

Nonprofit Tech for Good

NOVEMBER 9, 2020

Spamming is illegal, and often goes straight to a junk mail folder. A recent survey from tech giant Twilio showed that 85% of global consumers want the option to communicate with businesses via text message. In contrast, text message spam is almost always viewed, making it more annoying to donors. So Is Text Messaging the New Email?

Communication 313

Communication Donation Tools Tech 313

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. SurveyMonkey :: surveymonkey.com SurveyMonkey is an online survey service that can be used to gather feedback from donors and supporters. See also OptInMonster.

Resource 361

Resource Tools Digital Marketing 361

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

Fundraising 354

Fundraising Tips Management Nonprofit 354

NetWits

JUNE 9, 2011

Instead, so far in 2010, giving to the United Way Worldwide (the largest charity in the survey) decreased by 4.5% and giving to Salvation Army (the second largest charity in the survey) dropped by 8.4%. The median expected change for nonprofits in 2010 was supposed to be an increase of 1.4%. 3) The Shift in Donor Attitudes.

Trend 219

Trend Attitude Charity Fundraising 219

Bloomerang

NOVEMBER 1, 2024

One easy way to get more of this information is to find out how donors self-identify using a survey. If sending direct mail, include a QR code that goes to a landing page with multiple giving options. soccer moms; Harley riders) that tend not to accurately describe anyone in the group. Then, record this information so you can use it.

Tips 113

Tips Strategy Volunteer Donor 113

Nonprofit Tech for Good

JUNE 29, 2021

Postable allows users to easily send cards and postcards through snail mail. SurveyMonkey is an online survey service ideal for gathering feedback from donors and supporters. For multilingual surveys, see Alchemer. Flipsnack empowers users to transform PDFs into online flipping books. See also Issuu. Postable :: postable.com.

Tools 358

Tools Resource Free Nonprofit 358

Nonprofit Tech for Good

APRIL 26, 2021

Through personal interviews, surveys, and observing your supporters and community, you will have concrete data about their mindset and motivations for feeling — and acting — the way they do. Shown here are two brochures — one for mail and the other for in-person meetings. 3) Speak the language of your community. No guesswork required!

Strategy 346

Strategy North America Nonprofit Israel 346

CauseVox

JANUARY 20, 2025

You may ask them to sign up for an email list, or fill out a short survey to tell you more information about themselves. They can come through any channel: email, direct mail, social media. This is also a good time to start learning more about your donors. Everything you know helps you build a picture of your donor.

Retention 115

Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

NOVEMBER 8, 2018

6,057 donors completed the 2018 Global Trends in Giving Survey and based on their responses, the donor community worldwide is made up of primarily women (65%) who have a liberal ideology (53%) , characterize themselves as religious (72%), and give between ($101-$1,000 USD) annually (43%). View: Giving Trends in South America Data Sheet.

Trend 270

Trend Global South America Giving 270

TechCrunch

MARCH 31, 2023

In practice, however, sales development representatives (SDRs) do most of the work required to land new customers, “making cold calls, writing email outreach, or sending outbound mail,” says GTM strategist Mike Tong. What do I do? Lottery Loser Ask Sophie: What to do if selected/not selected in H-1B lottery?

Metrics 97

Metrics Survey Team Slides 97

NetWits

MAY 26, 2011

Use this comparison to survey peaks and valleys of traffic. Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events. Also, Google defaults to the most recent month’s worth of data.

Web 251

Web Report Nonprofit Analytics 251

Nonprofit Tech for Good

OCTOBER 4, 2019

While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve. 55% reported often feeling unappreciated.

Trend 272

Trend Fundraising Philanthropy Donor 272

TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015 – The Radicati Group “Email Statistics Report, 2013-2017?. The percentage of people that use on E-mail on their smartphone is very different per country. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing Nonprofit 168

Bloomerang

AUGUST 16, 2024

But it’s time to think beyond direct mail pieces and brochures. Through face-to-face conversations, direct mail pieces, and email, nonprofits who approach legacy giving as a long-term, multi-channel effort are getting more traction. Aren’t legacy giving donors direct mail donors? Here’s an example of one of these survey emails.

email 108

email Giving Marketing Mail 108

sgEngage

JANUARY 15, 2025

You might add an immediate, automated thank-you text message for all donors, or you could send hand-signed postcards through direct mail to recurring and mid-level donors. Donor surveys where any supporter can provide open-ended feedback about your communications, engagement opportunities, impact reporting, etc.

Donor 105

Donor Effective Gift Donation 105

NetWits

JULY 13, 2011

You should consider surveying your current constituents online usage habits and review public ally available data about Twitter demographics in order to determine with whom it may help you connect. Final Thoughts regarding Twitter and Social Media: 1) Twitter is a communication vehicle for reaching existing and new constituents.

Twitter 256

Twitter Nonprofit Social Media Press 256

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

Lesson 307

Lesson Marketing Nonprofit Mobile 307

.orgSource

JULY 25, 2023

Customer surveys. Customer surveys can give you valuable insights into your customers’ thoughts and feelings about your company. I would look for surveys that have been conducted recently and that have a large sample size. Industry reports. Eventually I believe that organizations will be building their own AI tools. “I

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. 10) Millennials, Gen Xers, and Baby Boomers all prefer to give online – 62%, 59%, and 59% respectively.

Trend 266

Trend Global Giving South America 266

Bloomerang

AUGUST 27, 2021

I also received articles in the mail. You can lead up to a face-to-face visit or phone or video call by asking for feedback via email or mail. . For example, you can do the following: Email a downloadable survey. If they still don’t respond, follow up with a personal note thanking them again for completing the survey.

Personal 121

Personal Mail Charity Donor 121

Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

sgEngage

OCTOBER 23, 2024

Formally recognizing donors of assets can build your fundraising program overall: a Giving USA survey found that 45% of planned giving donors increase their annual giving after making a legacy gift to a nonprofit, school, or foundation.

Gift 94

Gift Strategy Donor Charity 94

Amy Sample Ward

JUNE 22, 2011

The survey was distributed online only. Multichannel approach: direct mail still works, with a life of about 4-6 weeks. What we see clients try to do is reformat their direct mail content into an email – that does not work. 10% said they gave single gifts larger than $1,000. What does this mean? Communicating.

Donor 224

Donor Research Gift email 224

sgEngage

NOVEMBER 7, 2024

The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media. Mail something memorable. Do they show civic engagement—volunteerism, advocacy, voting, protests? Pick up the phone. Add them to your welcome series of emails.

Donor 105

Donor Support Gift Advocacy 105

Allegiance Group

APRIL 3, 2025

You can reach out via a survey, along with reviewing their donation history and communication preferences, and assessing their engagement level. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Have they lapsed if theyre in their 13th or 14th month?

Donor 52

Donor Tips Retention Mail 52