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13 Ways Direct Mail Works Best for Nonprofits

NonProfit PRO

Direct mail offers a personal, tangible way to connect with supporters. Here's how direct mail can strengthen nonprofits' outreach.

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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.

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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Take steps to engage with them to build a committed relationship and convert them into lifelong supporters of your cause. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters. Mail something memorable. Rage donors are not feeling charitable ; they’re feeling reactionary.

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

They can help you raise money, gather volunteers, inspire your donors, better understand your supporters, and connect with people who may not have heard of your organization. If you discover QR code mailers outperform posters, double down on direct mail postcards. QR codes are a big deal for such an unglamorous little box.

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Map the donor lifecycle: Visualize the stages donors go through from initial awareness to becoming loyal supporters. Salesforce is the great equalizer.

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