13 Ways Direct Mail Works Best for Nonprofits
NonProfit PRO
DECEMBER 11, 2024
Direct mail offers a personal, tangible way to connect with supporters. Here's how direct mail can strengthen nonprofits' outreach.
This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Bloomerang
NOVEMBER 8, 2024
Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Fundraising Authority
DECEMBER 5, 2020
Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.
Pamela Grow
DECEMBER 11, 2024
In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach.
sgEngage
NOVEMBER 7, 2024
Take steps to engage with them to build a committed relationship and convert them into lifelong supporters of your cause. Qualifying has one goal: to turn your pool of rage donors into a curated list of potential long-term supporters. Mail something memorable. Rage donors are not feeling charitable ; they’re feeling reactionary.
Nonprofit Tech for Good
FEBRUARY 2, 2025
They can help you raise money, gather volunteers, inspire your donors, better understand your supporters, and connect with people who may not have heard of your organization. If you discover QR code mailers outperform posters, double down on direct mail postcards. QR codes are a big deal for such an unglamorous little box.
Nonprofit Tech for Good
FEBRUARY 23, 2025
Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. Map the donor lifecycle: Visualize the stages donors go through from initial awareness to becoming loyal supporters. Salesforce is the great equalizer.
The Fundraising Authority
SEPTEMBER 22, 2022
The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1
Bloomerang
NOVEMBER 22, 2024
What are you asking donors to support? Why is their support needed now? A : Response rates differ by channel, for example, direct mail vs. email. A : Response rates differ by channel, for example, direct mail vs. email. Generally speaking, a reasonable response rate for a direct mail appeal to a warm list could be 3-6%.
sgEngage
NOVEMBER 13, 2024
Pair this with informative blog posts that dive deeper into specific sections of the report, offering valuable content that encourages readers to support your mission. Be sure to include a call-to-action in all of these donor communication pieces, directing supporters to view the full report or make a donation.
Nonprofit Tech for Good
OCTOBER 15, 2022
Excellent year-end campaigns need to strike a balance between hitting uplifting emotional beats that are relevant to your mission and delivering a compelling case for why people should support your nonprofit. Give your supporters a simple and obvious path forward. Feature beautiful photos illustrating donor impact. About the Author.
Nonprofit Tech for Good
FEBRUARY 15, 2025
Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. This shows strong support for AI adoption in nonprofits which can lead to more efficient communications and personalized fundraising. Of those, 83% say that they will do so again in the future.
DonorPerfect
NOVEMBER 12, 2024
For nonprofits, direct mail campaigns continue to be a cornerstone of donor engagement, ranking second among supporters’ preferred communication methods. When managed effectively, direct mail campaigns can foster donor engagement and drive contributions. The power of personal connection remains undiminished in fundraising.
Mashable Tech
APRIL 3, 2025
It's not super exciting, but there is a helpful Mail app feature for people who don't like change. It's easier to revert back to the old Mail interface With the iOS 18.5 There's also a quick way to turn on or off Mail categorization. Apple released the first beta of iOS 18.5 on Wednesday. As expected, not much is new.
Bloomerang
JULY 7, 2022
Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.
NonProfit PRO
MAY 1, 2023
While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects. Here are four email strategies to get your best fundraising results.
TechSpot
SEPTEMBER 23, 2024
According to a recent message from Thunderbird engineering director Andrei Hajdukewycz, the open-source mail client will not extend support to older PC platforms as Firefox has done. Mozilla recently announced that the latest "Extended Support Release" of its web browser (Firefox 115 ESR) will receive an additional six months of.
Bloomerang
MAY 24, 2024
Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.
Nonprofit Tech for Good
APRIL 3, 2022
It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.
Bloomerang
OCTOBER 10, 2024
To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. You are worthy of support. Still feeling nervous? You matter. You are not here to play small.
The Fundraising Authority
DECEMBER 11, 2020
Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Take a look at The Fundraising Authority website. Ask for (Just a Little) Action.
NonProfit PRO
JANUARY 10, 2023
Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!
NonProfit PRO
NOVEMBER 3, 2022
Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!
NonProfit PRO
MAY 10, 2023
Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!
NonProfit PRO
JANUARY 26, 2023
Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!
Nonprofit Tech for Good
JUNE 22, 2023
Your donors and supporters start searching Google for “holiday gifts that benefit nonprofits” in early August, yet most nonprofits do not update their holiday tribute giving program until November or December. Now is the time to update and launch a holiday Tribute Giving Program for your nonprofit.
NonProfit PRO
MARCH 7, 2023
Learn how Melissa can help you verify global address and contact information to stay in touch with donors, create mailing lists to expand your outreach to the best possible supporters, and keep your funds secure with eIDV by downloading our new Solutions Catalog today!
NonProfit PRO
FEBRUARY 15, 2024
Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!
Bloomerang
NOVEMBER 21, 2024
Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.
NonProfit PRO
FEBRUARY 28, 2024
Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!
Nonprofit Tech for Good
JANUARY 13, 2020
Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. 2) Encourage to Volunteer.
Charity Village
JANUARY 13, 2025
The federal government intends to amend the Income Tax Act to extend the deadline for making donations eligible for tax support in the 2024 tax year until February 28, 2025.
The NonProfit Times
NOVEMBER 18, 2024
Secretary of the Treasury to designate a nonprofit as a terrorist supporting organization and yank its exempt status was tacked to the bottom of a bill in the U.S. The letter would include the name of the organization or organizations the Secretary has determined provided material support or sources. Vice President-elect J.D.
Nonprofit Tech for Good
DECEMBER 20, 2023
2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. Millennials and Gen X appreciate snail mail that isn’t a bill or a notice of a bill to come. The problem is that most print mail from nonprofits is boring. And be human.
The Fundraising Authority
JANUARY 2, 2021
Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? Your donors support you and feel like part of your team. ( Be sure to read: How to Motivate Your Board to Raise More Money ) 3.
Qgiv
DECEMBER 10, 2024
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. According to the Global Trends in Giving report , 33% of nonprofit supporters in the United States and Canada say email is the communication tool that inspires them most to give.
Nonprofit Tech for Good
FEBRUARY 17, 2022
Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.
Nonprofit Tech for Good
AUGUST 3, 2022
Tribute gifts are most often made by supporters with a strong belief in your mission who prefer to donate to a good cause rather than spend money on traditional gifts. Tribute giving is when a donor makes a donation in someone else’s name to honor that person or to celebrate a special occasion.
Nonprofit Tech for Good
APRIL 27, 2023
mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Facebook Fundraising Tools :: socialimpact.facebook.com Facebook Fundraising Tools enable nonprofits and their supporters to fundraise on Facebook.
Candid
OCTOBER 23, 2024
Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.
Nonprofit Tech for Good
JULY 7, 2022
When the moment finally arrives to call your constituents to action, the last thing you want is for your hard work to be whisked away into a junk folder, never to be seen by your supporters. 2) Ensure your Supporters are Opting-in (and then Opting-in again). 3) Email Your Most Engaged Supporters. 1) Email Deliverability 101.
The Fundraising Authority
DECEMBER 10, 2022
Other times, we talk to our donors through newsletters, e-mails and snail mail letters. This story is contained in your case for support , and should permeate everything your non-profit does to communicate with donors and prospects. As fundraisers, we need to be carrying on a constant conversation with our donors.
Nonprofit Tech for Good
APRIL 26, 2021
Every project decision should distinctly support the goal, which can mean being ruthless as you decide what to keep and what to let go. And equally important, consistent and smart use of your brand reflects the organization’s efficiency, thoughtfulness, and attention to detail — something your supporters will care about.
sgEngage
OCTOBER 28, 2024
Modern grantmakers must be prepared and ready to support their communities when—not if—a climate disaster hits. Keep Your Organization Operational To effectively support the community during a climate event, it is crucial that your organization remains operational. Here are some essential steps.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content