NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. Download the full Multichannel Fundraising Report.

Offline 219

Offline Donor Online Fundraising 219

NonProfit PRO

MARCH 7, 2023

Postal Service issued Patriotic Block, a new nondenominated, nonprofit stamp intended for business mailings by authorized nonprofit organizations.

Nonprofit 264

Nonprofit Mail Authoring Issue 264

The Next Web

DECEMBER 3, 2013

Comfortable with technology and used to constant emails, can the old-school electronically mailed message stand out midst the noise? So, millennials are still receiving emails, but what keeps them from easily app-swiping to delete the mail, and encourages an open and action? Content is key. Make it mobile. Roughly 50.3

Mail 141

Mail email Generation Social Media 141

Nonprofit Tech for Good

JULY 30, 2012

and then studying and duplicating their methods. Their blog has an e-mail newsletter subscribe option and a “Donate Now” button. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns.

Social Media 279

Social Media Media Social Nonprofit 279

TechImpact

AUGUST 26, 2013

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. 20% of donors are more likely to be persuaded to give through online resources, as compared to direct mail. 79% of donors were influenced by an online video ad.

Fundraising 201

Fundraising Google Donation Donor 201

NetWits

DECEMBER 28, 2010

Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Only 26% of Nonprofits Rated their Websites Very Effective.

Profit 264

Profit Business Stats Statistics 264

M+R

MARCH 11, 2024

3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!). But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations. Direct Mail Targeting! Have a question?

Mail 97

Mail Results Benchmark United States 97

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Direct mail.

Donor 237

Donor Effective Fundraising Nonprofit 237

NonProfit PRO

JUNE 22, 2023

Jennifer Rubin and Terry Pearl of 360 Philanthropy Group shared an anonymous nonprofit case study that relied on storytelling via social media and email to raise $57,000 in unrestricted funds in two weeks. Here’s a look at their recommended social media strategy.

Social Media 312

Social Media Media Strategy Social 312

NonProfit PRO

OCTOBER 6, 2021

last year, according to the study. One-time online giving grew 15.6% Within that, recurring donations continued to outpace one-time gifts despite the pandemic and email communications played a huge role in the success of online fundraising.

Online 279

Online Data Gift Donation 279

TechImpact

DECEMBER 30, 2013

Instead of sending the email from your nonprofit’s named email address, send it via a specific person’s mail account. According to studies , sending emails from a personal name instead of an organization’s name can significantly increase click-through rates. Personalize the sender’s name. Do not waste a recipient’s time.

email 242

email Nptech Rate Interaction 242

Nonprofit Tech for Good

JULY 7, 2022

And unfortunately, according to this 2019 study , it’s estimated that nonprofits lost out on almost $93M due to low deliverability rates in 2018. DKIM (DomainKeys Identified Mail) is a type of digital signature to verify that the domain you are sending from is legitimate. That is a LOT of email.

email 336

email Nonprofit NPO Content 336

Nonprofit Tech for Good

APRIL 27, 2023

Nonprofits can use it to study past versions of their website and to monitor their progress in web design over time. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. See also OptInMonster.

Resource 361

Resource Tools Digital Marketing 361

Nonprofit Tech for Good

MARCH 18, 2013

One of my favorite nonprofits to study, nonprofits would be wise to subscribe, follow, and like the World Wildlife Fund and learn from their commitment to early adoption and investing resources in building a powerful online brand. It’s also worth noting that the WWF prominently features their mailing address on their home page.

Websites 262

Websites Online Design Fundraising 262

Nonprofit Tech for Good

APRIL 5, 2012

You’ll also want to click on your name in the upper right of LinkedIn and select “Settings” to configure your privacy settings and e-mail notifications. Include the majority of your work experience and all schools you attended (even study abroad programs). For security reasons, do not add your phone number or mailing address.

Linkedin 233

Linkedin Profile Professional Tips 233

Nonprofit Tech for Good

APRIL 15, 2020

As a best practice, study and mimic large nonprofits similar to yours in mission and programs with years of experience. 10) Include a phone number and mailing address. Surprisingly, there is little concrete data on which set of donation amounts results in the highest increase in online giving.

Donation 363

Donation Practice Nonprofit Paypal 363

TechImpact

MAY 14, 2014

We’re constantly berated with e-mails, text messages, alerts, updates, pings, calls and voice mails. 2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. 2013 Online Marketing Nonprofit Benchmark™ Study – Originally published by Blackbaud. Image courtesy of Fanpop. Published by NTEN.

Tech 134

Tech Report Nonprofit Blackbaud 134

NetWits

JUNE 9, 2011

billion in 2008, the council’s fourth annual “Run Walk Ride Thirty” study reports. If you look at the shift in fundraising over time from door-to-door to the phone, mail, email, the Web and social media sites, you will also be able to see a fundamental shift in donors’ attitudes. conference of 2010 [1] the top thirty “ thon ” (i.e.

Trend 219

Trend Attitude Charity Fundraising 219

Nonprofit Tech for Good

DECEMBER 12, 2011

Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. For organizational reasons, you could opt to use the Gmail e-mail account that you created for your nonprofit when setting up your Google account for all social media and mobile technology accounts.

Social Media 235

Social Media Media Social Organization 235

Nonprofit Tech for Good

JUNE 19, 2019

According to a recent DonorPerfect study , you can expect that multichannel donors will contribute triple the amount of online-only and offline-only donors. Send direct mail, too! They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events.

Donor 277

Donor Social Media Offline Gift 277

Amy Sample Ward

DECEMBER 3, 2012

Here’s a case study of my own! At that time, most of NetSquared’s content came from the community blog, where anyone working at the intersection of technology and social impact could create a profile and contribute to the blog with stories, case studies, and more. To Link or Not to Link. Get your copy!

Measure 222

Measure Network Review Nonprofit 222

Nonprofit Tech for Good

FEBRUARY 16, 2013

Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. Results: A few years back I read a study that claimed that a $25 default donation amount results in more money raised online.

Donation 272

Donation Results Online Practice 272

Bloomerang

DECEMBER 20, 2024

We know this from researchers like Penelope Burk (author of Donor-Centered Fundraising ), who found in study after study across the U.S. Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. I am very impressed with their follow-up.

Charity 110

Charity Gift Donor Roles 110

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. UK and Ireland friends: your study is coming soon! The 2024 M+R Benchmarks Study is here!

Benchmark 69

Benchmark Studies Social Media Ireland 69

TechImpact

MAY 12, 2014

Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). The number of mobile e-mail users is predicted to grow 28% in 2014 and 23% in 2015 – The Radicati Group “Email Statistics Report, 2013-2017?. Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing Nonprofit 168

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

Mail 52

Mail Fundraising Donor email 52

NetWits

JUNE 30, 2011

If the people on your mailing list opted to receive your message, then you will see greater returns from your appeal.” – Anthony Sicola. Most studies support that sending email on Tuesday, Wednesday, or Thursday will yield the best results. . – Kathryn Hall. “ You sent email they didn’t ask for.

email 256

email Cancer Chad Campaign 256

Nonprofit Tech for Good

SEPTEMBER 10, 2013

You should also create a “Donate” page that details how donors can donate online, wire funds, mail funds, or send you mobile money. 4) Study and mimic large NGOs. Small NGOs can learn a lot by studying the online fundraising and social media campaigns of large NGOs.

Practice 279

Practice Online NGO Fundraising 279

The Verge

SEPTEMBER 4, 2021

As reported by the New York Times , users who watched a June 27th video posted by the UK tabloid Daily Mail received an auto-prompt asking whether they wanted to “keep seeing videos about Primates.”. In 2015, Google apologized after its Photos app tagged photos of Black people as “gorillas.”

Facebook 144

Facebook Video New York Mail 144

Nonprofit Tech for Good

OCTOBER 27, 2019

There is no personal identifiable information (name, mailing address, email, etc.). The Global Trends in Giving Report is unique in that it is the only annual study dedicated to analyzing the giving habits of donors worldwide. It is important to note that the survey is anonymous and so is the data.

Trend 215

Trend Global Report Giving 215

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

The Fundraising Authority

MARCH 28, 2021

In fact, recent studies show that each volunteer’s time is worth over $23 per hour. In today’s media-overloaded world, your message could easily be drowned out by competing emails, social posts, and direct mail. Your volunteers are already some of your most committed supporters. Why not ask them to also give financially?

Volunteer 189

Volunteer Donor Storytelling Causes 189

Bloomerang

NOVEMBER 1, 2024

If sending direct mail, include a QR code that goes to a landing page with multiple giving options. One of the findings of the Generosity Commission study showed that people want complete control over when and how to fit volunteering into their lives, which often isn’t possible with the volunteer opportunities they find.

Tips 114

Tips Strategy Volunteer Donor 114

Amy Sample Ward

JUNE 22, 2011

Had respondents from nearly 3,000 participants, 20-35 year olds, with more than 90% with a college degree (nearly half pursued graduate studies and 37% had graduate degrees). Multichannel approach: direct mail still works, with a life of about 4-6 weeks. Giving, communication and engagement are the three areas of research.

Donor 224

Donor Research Gift email 224

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. Double the Donation ] The current donor retention rate is 41.9%. increase in revenue.

Statistics 245

Statistics Fundraising Online Nonprofit 245

Nonprofit Tech for Good

SEPTEMBER 14, 2010

In the future you may be building you e-mail and mobile lists by simply bumping smartphones with supporters. Related Links: [STATS] New Study Shows the Mobile Web Will Rule by 2015. Very much in its each days, this is definitely a trend to watch and experiment with.

Media 232

Media Blackberry Tools Management 232

The Next Web

DECEMBER 30, 2013

If you’re like me, you have one for work, one for home and maybe one for junk mail. In fact, as one study shows, email might even be bad for you ! Keeping the mail box empty. To do that, it’s time to go out with the old! Let’s start broad and work our way down. How many email addresses you do you have?

email 155

email Mail Communication Management 155