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Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.
Other times, we talk to our donors through newsletters, e-mails and snail mail letters. No matter how we are carrying on the conversation, a dialog like this without stories becomes stale and ultimately boring. That’s why we need to incorporate stories into our fundraising work. Two Types of Non-Profit Storytelling.
Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.
Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.
The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Your messaging is the foundation of your direct mail strategy.
Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%.
Resource: QR Code Chimp 6) Video QR Codes: Highlight specific programs, tell your nonprofit’s story, or showcase donor impact by linking to video content. If you discover QR code mailers outperform posters, double down on direct mail postcards. Evaluate which materials generate the most engagement.
Include inspiring stories and testimonials. Pare down the most inspiring stories from the past year into bite-sized stories or quotes, and your donors will feel proud to be a part of your team. Pair your impact stories with high-quality photos showcasing the difference you make in your community. About the Author.
If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Highlight compelling data points or success stories to inspire action, whether donating or getting involved with your organization.
Here’s some stellar advice on what to think about before you start writing your appeal from fundraising expert Claire Axelrad: A compelling story. A photo that reinforces your story. A : Response rates differ by channel, for example, direct mail vs. email. For direct mail: Direct mail is all about your outer envelope.
The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1
October Collect testimonials, impact stories, videos, and pictures and use them to write ‘reporting back’ stewardship emails, postcards, texts, thank-a-thon phone scripts, or letters. Include a short story celebrating the donor and their impact on your mission. Perform any necessary list cleaning on your direct mail and email lists.
Take the use of pseudonyms in fundraising stories. It’s a wonderful feeling when something you always thought was bad for you turns out to be good for you. There’s a widespread presumption that using made-up names for real people is a necessary evil.
Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.
Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.
Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.
In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?
It’s important to step back and ask yourself: Are the stories we’re including in our fundraising appeals helping or harming the communities we’re striving to support? Framing stories around the deficits of a given community further promotes the negative stereotyping that racist systems have already imposed on them for years.
mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Story Swag :: iTunes Story Swag is a mobile app that specializes in easy-to-create story videos for social media. See also OptInMonster.
I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. We started sharing the stories of the collective’s artisans, illustrating the direct impact of their donations. Engage in meaningful conversations and radical listening.
Because the letter didn’t include an inspiring story that touched donor’s hearts. Why You Need a Great Story. Humans are hardwired to respond to stories. Neuroscientists would tell you that the brain processes facts and stories differently. But stories have the opposite effect. What Are the 7 Basic Story Elements?
I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. 2 – Letters that Tell a Great Story Raise More. Don’t have a story like that for your non-profit? In short, they’re no fun to read.
The best feeling in tech journalism is telling a story about a startup before it becomes a household name. On that note, one of my favorite renewed series at TechCrunch is an EC-1 (Extra Crunch subscription required), a story series that goes through the nitty-gritty of a startup’s story, from its original days to its pivots along the way.
Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? But data only tells part of the story. Then follow up with impact stories that show how their support has changed lives.
For example, Greenpeace Canada and No Kid Hungry : Story Highlight Covers. Third, if your nonprofit regularly shares stories on Instagram, make a strong first impression by creating custom Highlight covers using a graphic design tool or a mobile app. For example, Oceana and the Dogs Trust : Account Category & Contact Information.
If sending direct mail, include a QR code that goes to a landing page with multiple giving options. Even adding impact stories to your newsletter is not enough. TIP 12: Highlight the emotional aspect of your impact by telling simple, compelling stories; don’t just recite a bunch of statistics. Humans are wired for stories.
Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. bulk mail permits, rules and regulations, mail houses).
For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.”
This is where data and statistics come in, combined with a powerful image that tells a story. Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. Posts with personal, heartfelt stories always work best on social media. What will the impact be?
Ask Your Donors When was the last time you called your donors (or met them, or e-mailed them) to thank them for their support, and asked them who else you should be calling? Public Relations Funnel If you’re engaged in public relations efforts, don’t just put press stories out there and move on to the next.
Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.
Nonprofits have more stories at their fingertips than any other organization. Storytelling can entertain, educate and entice people to act. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. One-time and non-donors might receive compelling stories and testimonials that inspire them to get involved. 4) Messaging Effective messaging in a nonprofit’s year-end fundraising campaign should be inspiring.
Let me tell you a story. The letter will be sent out in the mail on the following day. #4 Some common fundraising systems that nonprofits put in place include: prospecting, cultivation, donor communication, donor stewardship, referrals, web and social media, fundraising events, direct mail, non-ask events, database and board giving.
Your story is essential, and people want to hear it. Let’s review what makes donors respond to your marketing and how you can improve the effectiveness of your campaign.
Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Have a Robust Communications Plan.
Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Following up a direct mail appeal with an email reinforces the need and offers an alternative way to give. You dont always have to ask for a donation in a direct mail appeal letter. Share an impact story.
Within the first 30 days of the year, its a good idea to share some stories about your organization with these new donors. They can come through any channel: email, direct mail, social media. HOPE Worldwide shared a powerful story of the donors impact on their beneficiaries. Whatever feels comfortable.
Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Your purpose in raising money through the mail is two-fold: generate dollars for immediate needs and build relationships with individual donors for long-term success. Are You READY to Send a Fundraising Letter?
One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Write directly to the donor and share a human story behind the mission. Write for the skimmer.
Monetize your social media channels by pairing captivating photos and heartfelt stories with donation – and crowdfunding forms when appropriate – that make it easy for your donors to support and share about causes that matter to them. Send direct mail, too! You can even use this platform for a text-to-give campaign.
Shown above are the logo, social media “story” posts, and postcards, which originally introduced the brand. Shown here are two brochures — one for mail and the other for in-person meetings. Their key messages were built into the tagline — Jewish Life, Inspired. See more at cbsteaneck.org and on Facebook @CBSTeaneck. Health in Harmony.
For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates. This hands-off approach often isn’t the best choice for nonprofits. .
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