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[ASK AN EXPERT] What Are The Pros And Cons Of Combining An Appeal Mailing With An Impact Report?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. No matter how we are carrying on the conversation, a dialog like this without stories becomes stale and ultimately boring. That’s why we need to incorporate stories into our fundraising work. Two Types of Non-Profit Storytelling.

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Welcome to Your Donor’s Story

NonProfit PRO

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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Steal this E-Mail! A Sample Year-End Fundraising E-Mail for Your Non-Profit

The Fundraising Authority

Today, I want to present a sample year-end fundraising e-mail for a fictional non-profit organization. Lots of fundraisers ask me what a great year-end e-mail appeal should look like — well, here it is. The primary difference between offline fundraising letters and e-mail fundraising letters is length.

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4 Proven Direct Mail Fundraising Strategies For Nonprofits

Pamela Grow

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. In an age dominated by digital outreach, direct mail fundraising remains a powerful tool for nonprofits to connect with donors. Your messaging is the foundation of your direct mail strategy.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%. Next came print mail at 9%, text messaging at 6%, TV ads at 2%, phone calls at 2%, radio ads at 1%, and finally, billboards at 1%.

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

Resource: QR Code Chimp 6) Video QR Codes: Highlight specific programs, tell your nonprofit’s story, or showcase donor impact by linking to video content. If you discover QR code mailers outperform posters, double down on direct mail postcards. Evaluate which materials generate the most engagement.

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