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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Lots of people do. In fact, it can be frustrating. So, stay on point!

People 98
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Donor Appeals: The HOW Matters as Much as the WHY

Bloomerang

I leafed through my stack of mail the other day, and there it was: another colorful, overfull packet from Treesavers International (not the nonprofit’s real name). I opened the thick envelope and pulled out a stack of stat sheets, membership forms, and return address labels I’ll never use (seriously, nobody has called me “Andrew” since 1987.

Donor 75
professionals

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

The Engagement Meter looks at giving history (recency, years given, upgraded gifts), interactions (event attendance, volunteering, communication preferences, website visits), and e-mail (subscribes, opens, clicks) to give you a temperature reading on each donor in your database. . That’s “Casablanca,” not “Hocus Pocus.”)

Gift 136
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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Try reading your letter aloud and see if it sounds like you are chatting with your donor. Make sure the stat truly makes the case that your donor’s gift made a difference.

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How to Prevent Fundraising Burnout in a Small, Growing Nonprofit

Get Fully Funded

Sounds serious. Find those tasks and outsource them STAT. Send someone else to pick up the mail, drop off a deposit at the bank, or pick up toilet paper for the office. Dictionary.com defines “burnout” as physical or mental collapse caused by overwork or stress. Read that again. Physical or mental COLLAPSE. Not a stumble.

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Survey Says.

Connection Cafe

You can also participate in a virtual conference (sounds fun since I think you can wear PJs and not be judged) on July 19. Here’s a few of the stats from the 2012 report and my take on how they’ll impact your online strategy: Millennials reported that their biggest pet peeve is not knowing how a gift will make a difference.

Survey 35
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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

Then two hours later, you’re sitting there looking through past writing projects and online templates hoping to find inspiration without a single word written… Sound familiar? Facts and stats are useful here. It sounds like they are doing some great work with kids and I think YVCC would be a strong partner for them.