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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

The Engagement Meter looks at giving history (recency, years given, upgraded gifts), interactions (event attendance, volunteering, communication preferences, website visits), and e-mail (subscribes, opens, clicks) to give you a temperature reading on each donor in your database. . That’s “Casablanca,” not “Hocus Pocus.”)

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Create an Online Donation Receipt that Leads to More Donations

Get Fully Funded

When you receive a gift by check, you should print and mail a personalized letter of appreciation that serves as the receipt. Try reading your letter aloud and see if it sounds like you are chatting with your donor. Make sure the stat truly makes the case that your donor’s gift made a difference.

professionals

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How to Prevent Fundraising Burnout in a Small, Growing Nonprofit

Get Fully Funded

Sounds serious. Find those tasks and outsource them STAT. Send someone else to pick up the mail, drop off a deposit at the bank, or pick up toilet paper for the office. Dictionary.com defines “burnout” as physical or mental collapse caused by overwork or stress. Read that again. Physical or mental COLLAPSE. Not a stumble.

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Survey Says.

Connection Cafe

You can also participate in a virtual conference (sounds fun since I think you can wear PJs and not be judged) on July 19. Here’s a few of the stats from the 2012 report and my take on how they’ll impact your online strategy: Millennials reported that their biggest pet peeve is not knowing how a gift will make a difference.

Survey 35
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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

Get Fully Funded

We’ve all received a fundraising appeal letter in the mail asking us to donate. You may have given money to some of these groups after receiving a request in the mail. Direct mail DOES work after all. However, statistics show that direct mail works. Lots of people do. In fact, it can be frustrating. So, stay on point!

People 98
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Your Data is Going to Break Up with You

NTEN

What channel (direct mail, email, social media) the gift came through. Funders are going to eat those stats up! And that sounds like a great relationship to me. . Let's say your development staff shows you something like this: 782 first time donors in 2009. 129 have donated again in 2010. 16% retention rate . Dates of gifts.

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Internet Strategy on the Cheap: Tools and Resources

Have Fun - Do Good

Need headphones to monitor sound. About $270 on Amazon.com. Built-in mike MicroTrack 2 by M-Audio. About $270 on Amazon. Comes with a microphone, or you can buy a better quality one. Electro-Voice Microphone 635A. Use with MicroTrak. 120 on Amazon Headphones. You can usually use any kind of headphones (Walkman, iPod, etc.).

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