Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

Social Network 95

Social Network Analysis America Network 95

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! The service provides analytics and easy integration with multiple third-party tools.

Digital 342

Digital Marketing Tools Resource 342

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Get training.

Social Media 230

Social Media Media Social Stats 230

Nonprofit Tech for Good

SEPTEMBER 24, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 191

Online Google Wikipedia gMail 191

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Unlike 10 years ago, when Web communication was limited to websites and email, today nonprofits also have access to blogs, social networks, video and photo-sharing sites, texting, and smartphone and tablet apps – and which tools your supporters use to access your nonprofit online is often directly related to their age and sometimes class and race.

Online 190

Online Google Wikipedia gMail 190

NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. Give them what they need to be successful – or, in other words, if you’ve got the web tool, flaunt it. Register Now !

Mail 197

Mail Train Training Offline 197

Nonprofit Tech for Good

DECEMBER 30, 2009

13% Check/snail mail. 5% A social networking site (like Facebook). 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. [ [link] ]. 10% Other.

Results 191

Results Communication Strategy Myspace 191

Nonprofit Tech for Good

FEBRUARY 16, 2013

Each year I select 31 Favorite Nonprofits to which I donate 10% of my webinar income. Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications.

Results 242

Results Donation Paypal Practice 242

Nonprofit Tech for Good

JULY 13, 2010

Desktop and laptop computers have become essential tools for nonprofit communicators over the last decade, and now we are entering the era of smartphones – a tool that nonprofit communicators should definitely be writing into next year’s budget for key communications and development staff. 10 Nonprofit Mobile Websites.

Communication 207

Communication Mobile Nonprofit Laptop 207

Nonprofit Tech for Good

JULY 23, 2012

To learn more about how your nonprofit can launch a text messaging campaign, utilize text-to-give and mobile wallet technology, and launch a mobile website, please see my upcoming webinar on mobile technology and mobile fundraising for nonprofits. and your “Thank You” landing pages and e-mails. page on your mobile website. Use Bit.ly

Group 204

Group Practice Mobile Nonprofit 204

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.

Fun 225

Fun Resource Stats Wikipedia 225

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

Fun 271

Fun Resource Audio Stats 271

Nonprofit Tech for Good

OCTOBER 5, 2011

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. for Nonprofits. Require Approval to Join.

Linkedin 193

Linkedin Group Practice Management 193

Nonprofit Tech for Good

DECEMBER 12, 2011

The need to have a Google account will come up many times in your social media and mobile technology campaigns. Once you’ve set up your new Google account, sign up to receive Google Alerts via e-mail on a daily basis at google.com/alerts. However, if you do opt to use your Gmail e-mail account, protect it fiercely.

Social Media 209

Social Media Media Avatar Organization 209

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. The upper right-hand corner is the most valuable section of your website—use it to plug your e-newsletter and group text messaging campaigns, donate now functionality, and social networking communities.

Websites 238

Websites Design Practice Widget 238

NetWits

MAY 19, 2011

Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done. You can do this type of education for your participants through web content, embedded web videos, scheduled webinars and/or on-site open houses.

Raise 208

Raise Relationship Tips Fundraising 208

Tech Soup

JULY 14, 2010

If you attended last Thursday's free webinar, 10 Social Media Tips & Secrets , you can now answer these questions for yourself. Of the nearly 400 people who listened in on Thursday, many say they gained real, actionable advice they could apply to their organization's social media use. Tools Web 2.0

Social Media 65

Social Media Tips Media Social 65

Care2

SEPTEMBER 29, 2010

As Frogloop has said before, the most successful nonprofit campaigns, utilize several tools and mediums at their disposal to build movements that make an impact. Garth Moore, of 1Sky discussed how the organization first started planning to grow their social networking presence strategically. Are they in our social networks?

Social Media 61

Social Media Integration Strategy Media 61

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? Nonprofits throughout the world have sent millions upon millions of e-mails, Tweets, bulletins, updates, etc. 2) From my e-mail newsletter.

ROI 229

ROI Integration Question Facebook 229

Nonprofit Tech for Good

FEBRUARY 8, 2010

A year ago launching a text alert campaign was expensive, but not anymore thanks to tools like TextMarks and Ez Texting. The WWF has incorporated their text alert campaign subscribe pitch into their e-mail newsletter subscribe page. That said, below are 10 text campaigns that I was able to find through Google and Twitter searches: 1.

Campaign 208

Campaign Mobile Nonprofit Mail 208

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? billion in 2008 to $29.8

Mail 34

Mail Social Media Advocacy Online 34

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

AUGUST 12, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" That’s going to change rapidly as third party vendors enter the market.

Social Network 28

Social Network Mobile Social Media Network 28

Care2

JUNE 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Click here to register.

Social Media 28

Social Media Advocacy Media Social 28

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" So, which one social network should you consider for your next campaign?

Demographics 28

Demographics Social Network Social Media Network 28

Care2

SEPTEMBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Have you been sending your e-mails on a Monday? Thats what I thought.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

JANUARY 19, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Please call Justin at 303-475-4827 or email and ask for the webinar password.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" WomenWhoTech: Tools Galore View more presentations from Amy Sample ward.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Join them for this webinar and online discussion brought to you by Care2.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 47

Social Media Online Advocacy Media 47

Tech Soup

JULY 14, 2011

The tools at our fingertips — easy multimedia production software, instant and free communication around the globe, massive research power without needing to get up out of our chair — should allow us to complete tasks in hours instead of days and leave us more leisure time than we could ever have imagined. Hat #4: The E-Mail Hat.

People 47

People Mail Technology Collaboration 47

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JUNE 16, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com

Social Media 34

Social Media Advocacy Donor Online 34