NonProfit PRO

FEBRUARY 28, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

Social Media 244

Social Media Template Donor Media 244

Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. This allows nonprofits to optimize their fundraising efforts and focus on cultivating the most promising relationships. Salesforce is the great equalizer.

Personal 293

Personal Fundraising Nonprofit Donor 293

Nonprofit Tech for Good

OCTOBER 15, 2022

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. Use compelling design. About the Author.

Campaign 327

Campaign Fundraising Tips Mail 327

Nonprofit Tech for Good

APRIL 27, 2023

Google Campaign URL Builder :: ga-dev-tools/campaign-url-builder This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Social Media 1. See also OptInMonster. See also MXToolbox.

Resource 347

Resource Tools Digital Marketing 347

NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

email 290

email Fundraising Content Create 290

Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation. Evaluate which materials generate the most engagement.

Strategy 240

Strategy Nonprofit Fundraising Volunteer 240

sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Share engaging snippets, quotes, and visuals from the report on your social platforms, using eye-catching graphics and relevant hashtags to encourage shares and increase visibility.

Digital 111

Digital Impact Report Marketing 111

NonProfit PRO

JANUARY 11, 2024

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

gMail 290

gMail Guidelines Social Media Fundraising 290

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Post a “save the date” for GivingTuesday on social media.

Calendar 108

Calendar Fundraising Gift Social Media 108

NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

Story 278

Story Social Media Mail Rate 278

The Fundraising Authority

DECEMBER 11, 2020

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? What are you doing with your current e-mail contact list? Create Social Media Leadership Roles. Ask for (Just a Little) Action.

Fundraising 243

Fundraising Online Social Media Mail 243

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. 2017 Population Matters Infographics Series 2) Postcards [with QR codes] Gen Z rarely receives print mail, so it makes an impact when it arrives. In 2024, what’s old is new again.

Trend 237

Trend Fundraising Marketing Digital 237

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 116

Mail Roles Digital Fundraising 116

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors. your family members.

Fundraising 335

Fundraising Donation Donor Social Media 335

Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Shown above are the logo, social media “story” posts, and postcards, which originally introduced the brand.

Strategy 345

Strategy North America Nonprofit Israel 345

Nonprofit Tech for Good

JANUARY 13, 2020

3) Send to Social Media. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. Invite them to take their passion for your cause a step further by linking to a volunteer form or page on your website with volunteer opportunities.

Action 334

Action Donation Social Media Donor 334

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.

Practice 342

Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 10) Include a phone number and mailing address.

Donation 363

Donation Practice Nonprofit Paypal 363

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Introduce your campaign on social media. Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter.

Fundraising 201

Fundraising Mail Gift Social Media 201

The Fundraising Authority

SEPTEMBER 22, 2022

Similarly, if your social media system calls for you to post a new tweet every day, pre-load your tweets into HootSuite or a similar Twitter scheduling program on Monday so that they automatically get sent out once per day for the rest of the week. #2 The letter will be sent out in the mail on the following day. #4

System 354

System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation.

Donor 277

Donor Social Media Offline Gift 277

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

AUGUST 4, 2023

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 Donate their time and spread the word on social media. organizations** 23.6% organizations** 25.9%

Giving 240

Giving Generation North America Social Media 240

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, you’re correct. Host a webinar.

Mail 108

Mail Build Nonprofit Charity 108

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. 3) 25% of online donors say social media is the tool that inspires them most often to give. There is no fee to the nonprofit.

Tools 261

Tools Fundraising NGO Nonprofit 261

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips 325

Tips Fundraising Management Nonprofit 325

The Fundraising Authority

NOVEMBER 28, 2020

Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e. communicate) through direct mail.

Fundraising 240

Fundraising Homeless Mail Profit 240

CauseVox

JANUARY 20, 2025

Was it because they saw their friends peer-to-peer fundraising post on social media? They can come through any channel: email, direct mail, social media. Consider asking them to sign up for a newsletter, follow you on social media, or volunteer at one of your events. Whatever feels comfortable.

Retention 104

Retention Donor Strategy Social Media 104

Nonprofit Tech for Good

SEPTEMBER 27, 2021

Include tributes on every campaign – Whether it’s a gala event, a direct mailing, or peer-to-peer campaign, it is important to show donors that tributes are an option across every platform of your organization. This allows you to easily promote your tribute giving program in print, in email, and social media through a unique URL redirect.

Giving 328

Giving Fundraising Strategy Nonprofit 328

NonProfit PRO

OCTOBER 13, 2022

Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact. Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits.

Giving 264

Giving Learning Social Media Database 264

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are.

Campaign 79

Campaign Fundraising Social Media Gift 79

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 98

Mail Data Marketing Donor 98

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Email Fundraising 26% of donors say that email is the tool that most inspires them to give (25% social media, website 17%, print 13%). increase in revenue. organizations.

Statistics 225

Statistics Fundraising Online Nonprofit 225

sgEngage

NOVEMBER 7, 2024

Are they active with election- or issue-related social media: likes, dislikes, shares, comments? The window of opportunity to engage more deeply with rage givers is relatively small, so consider conducting a short donor survey via email or social media. Mail something memorable.

Donor 105

Donor Support Gift Advocacy 105

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Fundraising 235

Fundraising Practice Guide Campaign 235

DNL OmniMedia

DECEMBER 12, 2024

Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). This can include strategies like search engine optimization (SEO) , posting organically on social media, or creating blog content on your website.

Marketing 52

Marketing Guide Nonprofit Social Media 52

NonProfit PRO

MAY 1, 2023

The AI Content Generator allows customers to automate the copy drafting process for email, text, and social media campaigns. Constant Contact has launched the first multichannel AI content generator built for small businesses and nonprofits.

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Contact Content Generation Social Media 237