Remove Mail Remove ROI Remove Trend Remove Twitter
article thumbnail

10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

Practice 342
article thumbnail

Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

Twitter has a mobile website ( m.twitter.com ) and its own official Twitter App for iPhone, iPhone Touch and iPad. Twitter Apps for Android and Blackberry are also available. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

article thumbnail

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI).

Video 139
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

Twitter: twitter.com/nwf. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Twitter was the most useful for connecting with individuals. Please summarize your ROI.

article thumbnail

Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Was the recent direct mail you sent worth the investment? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Retweets, referrals to website and donations sourced from Twitter illustrate engagement.

ROI 51
article thumbnail

How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement.

Strategy 107