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Facebook and Nonprofits: Success Stories? ROI?

Nonprofit Tech for Good

But I must confess that I sometimes think that Facebook is overrated as a communications and community-building tool. That would be fine if the ROI was there, but even with over 7,000 fans ROI-as-defined-above is elusive. Very few new e-mail newsletter subscribers. community engagement, etc. Am I doing something wrong?

ROI 206
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Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated.

ROI 229
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Practice 342
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10 Essential Tools for the Nonprofit New Media Manager on the Go

Nonprofit Tech for Good

A smartphone or tablet will be their primary tool. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. In the future you may be building you e-mail and mobile lists by simply bumping smartphones with supporters. Foursquare.

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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Use an effective email tool for precise segmentation, with different messages for volunteers and donors. Buying mailing lists. When it comes to email marketing, most nonprofits rely on buying mailing lists, and it has its own pros and cons. Host webinars to reach out to a new audience. Work on optimizing signup forms.

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11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

13% Check/snail mail. 5) Does your nonprofit poll your online donors about what communication tool inspired them most to donate on your Website? [ [link] ]. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. [ [link] ].

Results 191