Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Nonprofit 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

With the study’s findings, we can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally. The central finding from the study is that dual channel donors give the most. Additional findings from the study include.

Channel 105

Channel Donor Giving Offline 105

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. In the future you may be building you e-mail and mobile lists by simply bumping smartphones with supporters. Related Links: [STATS] New Study Shows the Mobile Web Will Rule by 2015.

Media 213

Media Blackberry Tools Management 213

Nonprofit Tech for Good

APRIL 5, 2021

You will not receive the donor’s mailing address, but if the donor opts-in, you will receive their email address. Tangible ROI from Instagram Stories is elusive. 10) Study Facebook Business Suite. Access and study Insights. The Instagram donor experience for the Global Sanctuary for Elephants is below.

Practice 363

Practice Nonprofit Social Media Facebook 363

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Really Headed for the Exit?

Social Media 59

Social Media ROI Media Social 59

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 251

Social Media Social Media Chapter 251

Nonprofit Tech for Good

NOVEMBER 28, 2011

Get social and mobile media buzz in their e-mail inboxes regularly! Your ROI (and thus your boss’s willingness to invest in social and mobile media) is directly related to how well-integrated these tools and communities are with one another. Such as Mashable , Nonprofit Tech 2.0 , Socialbrite , etc. Get training.

Social Media 240

Social Media Media Social Stats 240

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 261

Social Media Social Media Chapter 261

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI. World Wildlife Fund :: worldwildlife.org.

Campaign 253

Campaign Online Fundraising Nonprofit 253

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Copywriting services are a core part of our direct mail offerings. Understand your audience.

Mail 52

Mail Fundraising Donor email 52

Bloomerang

DECEMBER 12, 2024

Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission. High ROI: Email marketing is a cost-effective way to stay in touch with supporters. But what makes this communication channel so effective?

email 92

email Marketing Guide Nonprofit 92

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

Mail 52

Mail Fundraising Nonprofit Campaign 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 119

Retention Communication Donor Strategy 119

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

Template 98

Template Donation Help Raise 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Media 50

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. In fact, a study released in the fall of 2011 revealed that auto-posting to Facebook decreases likes and comments by up to 70% which can have a detrimental impact on a nonprofit’s EdgeRank score on Facebook. That said, a couple of minor tweaks are necessary.

Social Media 209

Social Media Social Media Chapter 209

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

Bloomerang

MAY 30, 2022

One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. A direct mail campaign. Direct mail.

Guide 140

Guide Fundraising Social Media Donor 140

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" » Sunday May 31 2009 Is Direct Mail Dying or Dead? So I do know whereof I write.

Mail 47

Mail Social Media Online Fundraising 47

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. A 2014 digital marketing study by Adobe concluded that 54 percent of unsuccessful marketers say that “testing is not a priority.” It makes us feel good.

Digital 138

Digital Data Marketing Nonprofit 138

DNL OmniMedia

FEBRUARY 3, 2025

Choosing a consultant with print and web design services can help your organization quickly develop effective appeals for all of your marketing channels, from social media to direct mail. Direct mail: There’s a common misconception out there that direct mail is an out-of-date marketing channel.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Allegiance Group

JANUARY 14, 2025

A recent study showed Americans check their phones as often as every five minutes. Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). Did that annual appeal you send through the mail perform well?

Fundraising 132

Fundraising Nonprofit Charity Mail 132

Qgiv

JULY 12, 2021

Online resources are considered 20% more useful than direct mail when it comes to influencing donors. Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . Mac users give an average of $182 per donation.

Statistics 116

Statistics Fundraising Raise Social Media 116

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Direct Mail marketers have already known this for years, as do some of the larger nonprofits with massive email lists and sophisticated multi-channel fundraising programs.

email 77

email Fundraising ROI Mail 77

Care2

MAY 29, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Is Direct Mail Dying or Dead? billion in 2008 to $29.8 billion in 2013.

Mail 34

Mail Social Media Online Advocacy 34

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 41

Social Media Studies Facebook Media 41

ASU Lodestar Center

AUGUST 24, 2011

Use Your E-mail Signature. A fast and super easy way to market your organization's mission and upcoming events/programs is to make the most of your e-mail signature. The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Keep reading.

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2008

The paper provides a brief contextual history of the term information overload, describes the problems, includes some case studies in large corporations and report the proceedings from the "Informania Symposium." Tags: ROI Information Coping Skills. Is information overload costing your nonprofit precious staff time?

ROI 50

ROI Social Media Case Study Attention 50

Care2

SEPTEMBER 18, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" » Friday Jul 14 2006 Best day to send an e-mail - is there a seasonality factor?

Social Media 28

Social Media Mail Advocacy Online 28

NonProfit Hub

OCTOBER 15, 2014

The most common metrics used to measure sponsorship ROI is to evaluate the amount of exposure the sponsor received throughout the campaign. Direct Mail | Mailed on October 20 | 40,000 recipients. When a company sponsors an event, they want to measure their return on investment. In other words, how did it impact sales?

Sponsor 68

Sponsor Nonprofit Metrics Relationship 68

Care2

APRIL 5, 2011

Annual revenues are often 4x that of direct mail only donors, with higher retention and much better net. Simply supplementing an email with a text or a mail piece (or both!) See case studies and data on what’s working and what’s not. Frustrated at internal barriers to multichannel integration?

South Africa 59

South Africa Colorado Case Study Congo 59

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Could that concept be translated to help a local nonprofit? We received 44 online donations in all.

Case Study 35

Case Study Social Media Local Studies 35

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 70

Social Media Track Media Social 70

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

Web 117

Web Social Media San Francisco Search 117