Mail ROI Stats Tech 
Nonprofit Tech for Good
JANUARY 12, 2010
Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.
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Nonprofit Tech for Good
NOVEMBER 28, 2011
Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Such as Mashable , Nonprofit Tech 2.0 , Socialbrite , etc. Get social and mobile media buzz in their e-mail inboxes regularly!
Nonprofit Tech for Good
DECEMBER 30, 2009
13% Check/snail mail. 6) What is the size of your organization’s e-mail newsletter list? [ [link] ]. 2% Our organization does not publish an e-mail newsletter. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 43% Yes… our organization blogs regularly. 28% No… it’s on our To Do List.
Nonprofit Tech for Good
DECEMBER 12, 2011
are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.
Nonprofit Tech for Good
OCTOBER 22, 2009
I tend to lose more followers, fans and friends on weekends than during the week, and my stats show that there is very little ROI [Return on Investment] in terms of traffic, e-mail newsletter and mobile subscribers, event sign ups, etc. It’s the one profile where I can be myself… not a Nonprofit Tech 2.0
Nonprofit Tech for Good
SEPTEMBER 14, 2010
Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. In the future you may be building you e-mail and mobile lists by simply bumping smartphones with supporters. Related Links: [STATS] New Study Shows the Mobile Web Will Rule by 2015.
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