NonProfit PRO

FEBRUARY 28, 2024

Download this guide now to receive thank you letter templates for direct mail, email, phone calls, social media, and text messages, guaranteed to make your donors feel appreciated while also supporting your donor retention and acquisition efforts. Download now to begin maximizing impact!

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Social Media Template Donor Media 244

NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

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Donor Strategy Retention Discussion 299

Bloomerang

DECEMBER 13, 2022

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Long-term retention (5+ years) is now 10% or less. “ People give.

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Retention Donor Nonprofit Gift 130

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Campaign Group Mail Retention 189

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

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Donation Nonprofit Gift Donor 355

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. i.e. Direct Mail. multichannel fundraising) like direct mail they tend to give much more over the course of time than their offline giving counterparts do – up to three times more in some cases.

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Online Fundraising Offline Mail 234

NetWits

AUGUST 8, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download Now!

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Offline Donor Online Fundraising 219

The Modern Nonprofit

APRIL 20, 2021

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. High donor retention is extremely valuable to any organization. Here are some key moves to change that trend and up your retention. The post 5 Ways to Improve Your Donor Retention appeared first on The Modern Nonprofit. Say thank you!

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Retention Donor Social Media Donation 98

Bloomerang

NOVEMBER 21, 2024

What was our retention rate year over year? Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Filter by date.

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Calendar Fundraising Gift Social Media 111

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. I learned that traditional approaches like annual drives, direct mail campaigns, and newsletters felt impersonal, disconnected, and transactional to donors. Donors are an important part of any nonprofit’s mission.

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Donor Strategy Relationship Children 105

NonProfit Hub

NOVEMBER 26, 2020

Your nonprofit’s donor retention rate is the percentage of donors who give from year to year, or over any other specific time period. With concrete retention strategies, you can make the most of increases in new donors. Here are the essentials to keep in mind when building or updating your nonprofit’s donor retention strategy.

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Retention Donor Online Campaign 85

Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. Through direct mail?) Here’s why. Made in-kind gifts?

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Retention Donor Gift Donation 98

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Call your new donors. .

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Retention Donor Practice Time 91

Allegiance Group

APRIL 3, 2025

Nonprofits cant afford to overlook the power of re-engaging lapsed donorsstrengthening donor retention practices is now more critical than ever. Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 percent of new donors retained year to date. Contact Us What are lapsed donors?

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Donor Tips Retention Mail 52

Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! I teach my clients that offering warm touches – the little things that warm a donor’s heart and make them feel good – are THE BEST donor retention strategies to keep people giving. And the good news is that increasing donor retention isn’t that hard.

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Retention Donor Strategy Newsletter 98

Nonprofit Tech for Good

JANUARY 13, 2020

4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. So make it easy for them to find you by including the relevant links on your confirmation page.

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Action Donation Social Media Donor 344

Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Gone are the days of list acquisitions and swapping of mailing lists.

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Social Media Donor Social Media 354

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 134

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%. Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%).

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Statistics Fundraising Online Nonprofit 245

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

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Profit Social Media Mail Fundraising 190

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. This leads to more donor engagement, higher donations, and better donor retention. Improved Donor Retention Additionally, smart donation asks contribute to improved donor retention rates. Traditionally, fundraising has relied on old methods.

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Donation Fundraising Data Donor 273

TechImpact

OCTOBER 16, 2013

email, snail mail, fax, phone, etc.). Fundraising Industry News Leadership big donor CRM database donor donor retention fundraising major donor' Exclusive access. Create levels of giving to recognize major donors for their contributions and to also encourage them to take their donation to the next level.

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Support Tips Donor Database 230

The Modern Nonprofit

FEBRUARY 4, 2025

Donor Retention Rate What It Is : This metric tracks the percentage of donors who continue to give to your organization year after year. Segment your retention rates by donor type, such as recurring donors or major gift contributors, to gain deeper insights. The 5 Key Fundraising Metrics 1. Compare DAC across different channels (e.g.,

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Metrics Track Fundraising Nonprofit 52

Allegiance Group

APRIL 14, 2025

Assess your marketing mix direct mail, digital, email, social media, SMS, and on-air to determine where your dollars are working and where adjustments are needed. Direct mail still a top performer? Direct Mail Renewals typically drive the majority of mail revenue are you mailing enough efforts?

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Public Media Channel Campaign 52

Bloomerang

DECEMBER 11, 2021

I know about donor retention rates, goals, etc., Direct mail results hover around 0.5% (they were 2% when I began in this industry, but there’s just a lot more competition for donor dollars today). So, the number of new donors you acquire will depend on the number of folks to whom you mail. How much can you invest?

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Rate Donor Retention Mail 131

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Segmented messaging leaves a lasting impression on donors, leading to increased retention rates and fundraising success.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

OCTOBER 25, 2023

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] For every 1,000 fundraising messages sent, nonprofits raised $90 in 2022. [ M+R Benchmarks ] Donor retention increases by 29% for offline donors when you have their email address.

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email Statistics Marketing Nonprofit 238

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new online donors an additional thank you by mail. If you thank well, you may get a lifetime of gifts.

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Donor Tips Time Retention 122

Pamela Grow

JANUARY 22, 2025

of new donors are being retained year-to-date, and even repeat donor retention decreased by 4.6%. Nonprofit organizations will need to be a whole lot more serious about fundraising particularly donor retention in 2025. 70% of people agree that direct mail feels more personal than digital methods. Only 13.8% You get the drift.

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Help Storytelling Donor Mail 59

CauseVox

DECEMBER 12, 2024

Do you need marketing materials, pamphlets or direct mail letters? Keep the focus on friendraising by devoting each month (or every other month) to a different donor retention strategy. Donors are the lifeblood of your operation, and focusing on retention on a regular basis keeps this in the forefront of a fundraisers mind.

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Calendar Template Fundraising Develop 94

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

Neon CRM

JUNE 23, 2023

While finding new members is always a priority, member retention is often overlooked—even though it’s less expensive to retain members than to find completely new ones. If you’re interested in building a thriving base of highly engaged members, retention should be a priority. Retention isn’t a once-a-year event.

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Retention Strategy Nonprofit Mail 52

Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

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Course Fundraising Mail Analysis 130

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Nonprofit 130

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? With more traditional formats like direct mail, don’t be afraid to explore doing some renewal envelope design. With incremental improvements each year can lead to substantial long-term gains in member retention.

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Campaign Associations Communication Channel 169

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

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Blackbaud Analytics Retention Donor 98