Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope.

Problem 119

Problem Fundraising Mail Gift 119

Charity Village

JULY 17, 2024

Released in May, this all-Canadian report unpacks how direct mail fundraising programs performed last year, thanks to the amazing charities who share their results with us! Use it to show off your success, […] The post Have you had a chance to download and dig into Direct Mail Benchmarks 2024 yet?

Mail 127

Mail Benchmark Charity Fundraising 127

NonProfit PRO

AUGUST 16, 2021

What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail. Now, to be fair, he didn’t exactly say it that way.

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Relationship Gift Retention Donor 296

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 121

Mail Roles Digital Fundraising 121

M+R

MARCH 11, 2024

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. 3) Scout Quest… for Direct Mail??: No, we’re not turning Scout Quest into a direct mail co-op (so many exist already!).

Mail 97

Mail Results Benchmark Metrics 97

The Verge

DECEMBER 4, 2021

For Pixel phones, your options for official service are either via mail-in or, in some countries, local service through an authorized provider. In the US, Google partners with uBreakiFix franchises.

Mail 125

Mail Google Results gMail 125

Bloomerang

OCTOBER 10, 2024

If you’re stressed about this, take heart—it’s well-documented that elections don’t impact fundraising results! To be clear, that advice is for nonprofits mailing direct mail and email appeals in battleground states and only covers the 14 days before the presidential election. Still feeling nervous?

Fundraising 119

Fundraising North Carolina Guide Time 119

Nonprofit Tech for Good

JANUARY 31, 2021

This year’s tools tap into fundraising trends that have emerged as a result of the COVID-19 pandemic, from t-shirt fundraising for virtual events to contactless in-person giving. Each year Nonprofit Tech for Good features a new set of online fundraising tools that are timely and relevant for the year to come. Bonfire :: bonfire.com.

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Fundraising Tools Online United States 329

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

Calendar 111

Calendar Fundraising Gift Social Media 111

Nonprofit Tech for Good

JUNE 6, 2020

The 2020 Global Trends in Giving Survey closed June 1 and the full results will be released September 14 in the third edition of the Global Trends in Giving Report. 1) The top three preferred methods of giving are online (80.5%), bank/wire transfer (18.6%), and direct mail/post (14.4%).

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Stats Donor Survey Donation 355

Bloomerang

MAY 24, 2024

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Of course, your results may be different.

Mail 111

Mail Build Nonprofit Charity 111

NonProfit PRO

FEBRUARY 8, 2022

Direct response is not as sexy as taking donors to the golf course or hosting the annual major donor cruise, but I’m proud of what I do because I have seen the results of the money I have raised over the years. And if someone says to me, “Oh, you do junk mail?” that’s OK.

Mail 233

Mail Donor Hosting Course 233

The Fundraising Authority

DECEMBER 3, 2020

For non-profits, the result of all of this is very simple: if you aren’t making year end fundraising appeals, you are missing out on a potentially large pool of fundraising revenue. an e-mail and a piece of direct mail) with your year-end ask. I have found that diversifying my year-end appeals maximize revenue.

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Fundraising Mail Calendar Gift 247

Bloomerang

DECEMBER 12, 2024

In addition to the standard letters providing documentation for IRS and tax deduction purposes, I made it a priority, especially for major gifts , to send a handwritten note, ideally dropped in the mail the same day the gift was received. How many handwritten notes do you receive via snail mail?

Fundraising 109

Fundraising Donor Mail Professional 109

The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

Fundraising 243

Fundraising Online Social Media Mail 243

NonProfit PRO

OCTOBER 21, 2021

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

Campaign 189

Campaign Group Mail Retention 189

Nonprofit Tech for Good

SEPTEMBER 23, 2020

Direct/Post mail (credit or debit card, cheque) – 12%. A handwritten note sent through the mail asking me to give – 12%. Public media and communications – 0%. Science and technology – 0%. 6) How GivingTuesday donors prefer to give: Online (credit or debit card) – 62%. PayPal – 12%. Cash – 3%.

Statistics 363

Statistics Donor Charity NGO 363

Nonprofit Tech for Good

APRIL 15, 2020

As a result, securing more monthly donor revenue is a high priority for nonprofits. That’s a missed opportunity because NextAfter also found that a “Give Monthly” pop-up results in a 64% increase in monthly donations. NextAfter has also found that using big rectangle buttons rather than small radio buttons results in a 22.9%

Donation 363

Donation Practice Nonprofit Paypal 363

Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Except, there aren’t many donations coming through.

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email Fundraising Rate Donation 118

Allegiance Group

APRIL 14, 2025

Step 2: Examine Individual Campaign Results What Worked and What Didnt Now that you know where you want to go, Step 2 will help you determine how youre going to get there. One where overall results were dragged down by just one audience segment. Which channels consistently deliver strong results? That will come next.

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Public Media Channel Mail 52

Nonprofit Tech for Good

FEBRUARY 14, 2018

A lot of nonprofits are reluctant to use Facebook’s Fundraising Tools because a donor can opt-out of providing their email address and Facebook will not provide the mailing address of donors. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries.

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Tools Fundraising NGO Nonprofit 277

The Fundraising Authority

NOVEMBER 23, 2020

Non-profit direct mail fundraisers know that one of the worst times to send a fundraising letter for a charity is in the couple of weeks before a major election. Because the candidates and their supporters are going to be flooding mailboxes with oversized postcards, self-mailers, and every other type of direct mail communication possible.

Profit 190

Profit Social Media Mail Fundraising 190

The NonProfit Times

NOVEMBER 25, 2024

To the degree that religiosity offers messaging about generosity, and opportunities to commune and network, our results signal an incentive for charities to create community around their cause, for both religious and secular supporters,” H. “Religiously affiliated participants are also more likely to report giving and be open to solicitation.

Charity 104

Charity Studies Ratio Attitude 104

Nonprofit Tech for Good

JULY 31, 2020

Let’s check out what to consider when measuring your results. Did you mail out an appeal at a different time? Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. This Year Vs. Last Year. Did you use a different subject line in an email appeal?

Goal 313

Goal Fundraising Nonprofit Pledge 313

NonProfit PRO

MAY 1, 2023

Here are four email strategies to get your best fundraising results. While an effective email strategy is a powerful magnet, it can also be a virtuous cycle of reciprocal care and feeding for prospects.

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email Strategy Support Feeds 317

The Fundraising Authority

SEPTEMBER 22, 2022

And it resulted in stress, worry, and constant staff turnover. The letter will be sent out in the mail on the following day. #4 They never had the money they needed, and they were never quite sure where it would come from. In short, this nonprofit lacked fundraising systems. Instead, they flew by the seat of their pants.

System 354

System Fundraising Create Nonprofit 354

Nonprofit Tech for Good

APRIL 27, 2023

Bing Webmaster Tools :: bing.com/webmasters A free set of SEO, diagnostic, and reporting tools designed to improve your website’s rankings on Bing search results. mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols.

Resource 361

Resource Tools Digital Marketing 361

Nonprofit Tech for Good

NOVEMBER 8, 2018

That said, very few organizations actively promote tribute giving and doing so would likely a result a steady revenue stream. Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits.

Trend 270

Trend Global South America Giving 270

sgEngage

DECEMBER 20, 2024

Today, we continue using this spreadsheet to collaborate in biweekly meetings that include major stakeholders: our Chief Administrative Officer, Director of Development, Direct Mail Consultant, and yours truly as Database Manager, the one spearheading our efforts. This often leads to interesting possibilities for greater efficiency.

Software 95

Software Fundraising Database Blackbaud 95

NonProfit PRO

MAY 22, 2023

Personalization results in emails that are 26% more likely to be opened and donors that feel 71% more engaged. The opportunity to personalize a donor’s experience across your nonprofit’s entire digital ecosystem is huge. Here are some low-cost, risk-averse ways to help your organization ease into personalization.

Personal 299

Personal Create Fundraising email 299

Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . 1) Forget about organic, focus on ads. 8) How to run an effective test.

Charity 332

Charity Facebook Test Profit 332

NonProfit PRO

JULY 19, 2024

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising appeals. Here's how to change that.

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Problem Donor Fundraising Results 258

NonProfit PRO

OCTOBER 2, 2023

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation. With the right marketing automation tools and the right approaches, you can personalize your donors' experiences.

Personal 286

Personal Experiment Donor Marketing 286

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. As a result, organizations can wind up having insufficient cash on hand to function optimally during the down months. 1) Increased Revenue.

Donation 355

Donation Nonprofit Gift Donor 355

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

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Fundraising Tips Management Nonprofit 354

Nonprofit Tech for Good

OCTOBER 22, 2020

As a result, many are witnessing stagnant yearly returns or, even more alarmingly, consistent declines. Gone are the days of list acquisitions and swapping of mailing lists. Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts.

Social Media 354

Social Media Donor Social Media 354

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing.

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Fundraising Guide Mail Donor 111