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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

As we move into 2024, while there will be more bright shiny objects dangled in front of you than ever before, know that relationships matter most. Your emotional case for support drives all donor communications, from grant proposals to web copy to fundraising appeals. After all, they love you and want to see you succeed.

Trend 59
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Facebook ROI: Not Just a Myth

NTEN

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. This deeper relationship will hopefully yield larger financial support. How's that for ROI? I think this bet is the right one.

ROI 94
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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Direct mail and e-newsletters are still the leaders.

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Great reads from around the web on June 6th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings."

Web 117
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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. A 330 percent revenue increase per mailing. The result? Check out the original article here.

ROI 28
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Why Email Marketing Software is Holding Nonprofits Back from Great ROI

NonProfit Hub

More than 500 organizations took part in the survey which was designed to measure the usefulness and benefits of constituent relationship management (CRM) systems, online engagement systems (OES) and email marketing practices to nonprofits. A 330 percent revenue increase per mailing. The result? Check out the original article here.

ROI 28
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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Chris then spends about 8 hours per week responding to comments an building relationships with our viewers. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What is on your To Do List for 2011?