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So this is really causing a look at the ratio to maybe shift from 85% or maybe even more of your dollars coming from 15% of your donors. . They’re trying to get a bank charter there in Wyoming, and then Gemini who Engiven is partnered with, and they are in New York. So fewer donors are giving, but they’re giving more.
So this is really causing a look at the ratio to maybe shift from 85% or maybe even more of your dollars coming from 15% of your donors. They’re trying to get a bank charter there in Wyoming, and then Gemini who Engiven is partnered with, and they are in New York. But now we’re seeing more evidence that this is really shifting.
Typically for a new or smaller planned giving solicitation effort, costs are limited to the printing, mailing, and postage expenses that may or may not include mail house and data processing expenses. In the financial world it means the ratio of money gained or lost on an investment relative to the amount of money invested.
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