TechImpact

DECEMBER 30, 2013

Instead of sending the email from your nonprofit’s named email address, send it via a specific person’s mail account. According to studies , sending emails from a personal name instead of an organization’s name can significantly increase click-through rates. Do not waste a recipient’s time. Sounds intuitive right?

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email Nptech Rate Interaction 242

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Nonprofit 237

Bloomerang

DECEMBER 12, 2024

When combined with other marketing efforts, such as social media, direct mail, and website engagement, email marketing can help you create a holistic outreach strategy that keeps your nonprofit top of mind for supporters. Advocating for your cause and volunteering help spread mission awareness and ensure your programs run smoothly.

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email Marketing Guide Nonprofit 94

Nonprofit Tech for Good

MARCH 24, 2010

Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. In fact, social media has increased the consumption of e-mail. Volunteers. At the beginning of each of my webinars, I poll my attendees: “Where did you first find out about this webinar?&# Event Attendance.

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Social Media Metrics Track Media 269

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Newsletter Spam Check :: mail-tester.com. Their website templates are mobile-compatible, built on WordPress, and include recurring giving, event and volunteer management, email newsletter sign-up, and blogging. Using emojis on social media can increase engagement and when used in email subject lines, can increase open rates.

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Tools Resource Free Nonprofit 352

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Vary your frequency.

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Rate Data Demographics Mail 118

Nonprofit Tech for Good

NOVEMBER 8, 2018

Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. 67% volunteer locally, 9% volunteer internationally, and 56% attend fundraising events. View: Giving Trends in Africa Data Sheet.

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Trend Global South America Giving 274

The NonProfit Times

SEPTEMBER 17, 2024

By Paul Clolery Making a donation to charity or volunteering time would seem to be relatively simple acts. The Commission today released its three years in the making report “Everyday Actions, Extraordinary Potential: The Power of Giving and Volunteering.” The report is targeted at a wide swath of America. “

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Volunteer Giving Philanthropy Research 110

NonProfit Hub

APRIL 22, 2025

Post-Event Surveys for Volunteers: 7 Questions To Ask Imagine hosting an incredibly successful volunteer event for your political advocacy organization, helping more people register to vote than you ever thought possible. But then, you find out that your volunteers felt overworked, underprepared, and dissatisfied overall.

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Volunteer Survey Question Script 41

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? Maybe you’ve saved money from the prior year by utilizing more volunteer power, or perhaps you’ve cut expenses associated with a fundraising event.

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Goal Fundraising Nonprofit Pledge 313

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Donation letters are used to request financial contributions or solicit in-kind donations through traditional channels, like direct mail, or using digital channels, like email.

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Template Donation Help Raise 98

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Nonprofit Mobile 307

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Fundraising Online Nonprofit 246

CauseVox

JANUARY 20, 2025

Youre probably generally familiar with the concept of donor retention , but you may not know your own rate or the many nuances of donor retention strategies. You can also look at the number of first time donors from 2023 who gave a second gift in 2024 (your first-time donor retention rate). Lets make this happen.

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Retention Donor Strategy Social Media 115

Nonprofit Tech for Good

NOVEMBER 22, 2017

In fact, the generations are almost identical in their giving preferences with one exception: Direct mail is popular with Baby Boomers (19%), less popular with Gen Xers (11%) and the least popular with Millennials (10%). 11) 67% of donors worldwide have volunteered with a NPO or NGO within the last 12 months. North America.

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Trend Global Giving South America 271

Nonprofit Tech for Good

APRIL 27, 2023

mail-tester:: mail-tester.com This free tool reveals if your email domain is on a blacklist, flagged for spam, and properly set up for SPF, DKIM, and DMARC protocols. Emojipedia :: emojipedia.org Using emojis on social media can increase engagement and when used in email subject lines, can increase open rates.

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Resource Tools Digital Marketing 361

Amy Sample Ward

JUNE 22, 2011

70% want to know about volunteer opportunities. How often do Millennials volunteer? The primary obstacle to volunteering being a lack of time. 61% said they want to volunteer with friends and family, 56% said they want an organized group. 44% said they wanted to volunteer on their own. People want transparency.

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Donor Research Gift email 224

Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox.

Communication 313

Communication Donation Tools Tech 313

Nonprofit Tech for Good

JUNE 7, 2011

As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and “E-mail Action Networks&# beginning in 2000-01, the nonprofit sector is on the brink of transitioning their e-advocacy efforts to the Mobile Web.

Advocacy 239

Advocacy Nonprofit Mobile Mail 239

ASU Lodestar Center

SEPTEMBER 18, 2013

One of the greatest challenges facing nonprofit organizations is garnering volunteers and, more importantly, the right kind of individuals. The ideal volunteer brings more than a bagged lunch – he or she provides innovative ideas, fresh enthusiasm, and a sincere interest in a volunteer setting. Offer titles within organization.

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Volunteer Tucson Student Phoenix 93

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 81

Bloomerang

JANUARY 14, 2025

Traditional marketing tactics, like flyers, posters, direct mail, and bus stop advertisements, pair remarkably well with mobile giving. The 9 Best Volunteer Apps for Better Engagement in 2025. Find the right volunteer management app to engage supporters while on the go. Pair online and offline fundraising strategies.

Mobile 105

Mobile Giving Guide Nonprofit 105

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

Mail 94

Mail Campaign Course Digital 94

Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. For example, are you looking to target volunteers, fundraisers, or even VIP donors? .

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Fundraising Practice Nonprofit Registration 278

NetWits

JUNE 30, 2011

I volunteer with a small nonprofit called Fields to Families. If the people on your mailing list opted to receive your message, then you will see greater returns from your appeal.” – Anthony Sicola. Conventional wisdom says that between 8 am and 9 am have the lowest open rates, as does Monday. Brilliant, right?

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email Cancer Chad Campaign 256

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Touch base with your team and volunteers to gather their perspectives. And don’t underestimate the power of direct mail.

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Campaign Fundraising Social Media Donor 97

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

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Fundraising Practice Guide Campaign 246

DipJar

AUGUST 6, 2021

Volunteers have the unique capability to bolster your organization and generate excitement and engagement within your wider community. Volunteer work often contributes to greater long-term sustainability because it can provide a reliable source of support during challenging times. . Volunteer Recruitment. Volunteer Engagement.

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Volunteer Program Management Retention 98

DNL OmniMedia

DECEMBER 12, 2024

Unlike businesses that market their goods or services for the purpose of making a profit, nonprofit marketing tends to focus on goals like: Raising awareness of the nonprofit’s cause and educating the public about key issues Engaging supporters in the organization’s operations (fundraising campaigns, volunteer opportunities, events, etc.)

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

MARCH 23, 2014

Nonprofit Tech for Good offers a series of social and mobile media webinars ideal for training social and mobile media managers, communications and fundraising staff, and volunteers and interns. Buy 3 Webinars Get 2 Free :: 5 Webinars for $150. You will then be sent an invoice via PayPal.

Nonprofit 192

Nonprofit United Kingdom Paypal Registration 192

Nonprofit Tech for Good

FEBRUARY 20, 2019

Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Ideal for staff and volunteer appreciation. Their website templates are mobile-compatible, built on WordPress, and include recurring giving, event and volunteer management, email newsletter sign-up, and blogging.

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Resource Tools Online Free 280

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. million new visitors per year, but we anticipate that going much higher as people are able to comment and easily rate and post pages to their social networking sites. Organization: Big Cat Rescue. Name: Carol Baskin. Title: CEO. Blog: BigCatRescue.org?/Blog.

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Social Media Interview Media Examples 275

Allegiance Group

APRIL 3, 2025

Last year marked the fourth consecutive year that retention rates declined year over year in Q3, with only 13.8 These declining retention rates show the importance of employing good retention strategies , as retaining existing donors is more cost effective than acquiring new ones. percent of new donors retained year to date.

Donor 52

Donor Tips Retention Mail 52

Allegiance Group

JANUARY 14, 2025

The open rate for text messages is a whopping 98 percent, with a click-through rate of 19 to 26% (well above that of email), making it one of the more effective strategies nonprofits can use. Send your supporters updates on ongoing projects and campaigns (including direct mail). Volunteer recruitment and coordination.

Fundraising 52

Fundraising Tips Donor Broadcast 52

Nonprofit Tech for Good

SEPTEMBER 29, 2019

According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate. Only 24% of emails are being read at all (not to mention their 2.57% click-thru rate) 2.

Conversation 262

Conversation Online Giving Tips 262

Nonprofit Tech for Good

APRIL 13, 2018

Ideal for staff and volunteer appreciation. Using emoji on social media can increase engagement and when used in email subject lines, it can increase open rates. Postable allows users to easily send Thank You cards through snail mail. Sign Up is an online volunteer program management program for nonprofits and businesses.

Mobile 276

Mobile Tools Online Free 276

NetWits

DECEMBER 10, 2010

They type of page I’m referring to is any an page where you’re driving web traffic with the goal of getting each visitor to give you a gift – money, volunteer time, gift in kind, etc. Imagine then, if by optimizing your landing page you could increase the conversion rate to 5%. What’s an online giving page? Why’s this important?

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Action Online Giving Gift 214